37 - Elizabeth Solaru on luxury marketing, and attracting rich clients

Azeem Digital Asks - The All-Round Digital Marketing Podcast

Joining me on the podcast this week is the brilliant Elizabeth Solaru, and we discuss all things luxury marketing, and how to attract rich clients.

Elizabeth is a luxury business mastery coach, and strategist. Prior to pursuing her passion as a cake maker in the luxury market, Elizabeth had two other successful careers which seemed diametrically opposed. She became a Scientist working for many years saving lives in the NHS. Then after doing an MBA, she went on to become a Headhunter recruiting CEOs, Chairpersons and board level executives in the private and public sectors.

We discuss:

• What exactly luxury marketing is
• How luxury marketing differs from traditional marketing
• Mistakes she's made when marketing to rich clients
• How to attract rich clients to your business
• Tips for people considering moving into this area
• Dealing with competitors in the luxury space

...and much more!

I really enjoyed recording this episode as this is an area of marketing I've been keen to learn more about. Elizabeth did not disappoint with her tips and knowledge.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Elizabeth's Website: https://luxurybusinessemporium.com/ (email: [email protected])

Instagram: https://www.instagram.com/luxurybusinessemporium/?hl=en-gb