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Sales prospecting videos in 2022 and beyond | Video First Ep07
Manage episode 307300149 series 1435439
Вміст надано Avidly HubSpot Solutions. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Avidly HubSpot Solutions або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Yaniv Siegel, Vidyard’s EMEA Sales Manager, describes what sales prospecting videos you should be making based on data they’re seeing. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22
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147 епізодів
Manage episode 307300149 series 1435439
Вміст надано Avidly HubSpot Solutions. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Avidly HubSpot Solutions або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Yaniv Siegel, Vidyard’s EMEA Sales Manager, describes what sales prospecting videos you should be making based on data they’re seeing. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22
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147 епізодів
Усі епізоди
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Avidly Talks
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1 144 - How to channel your inner Sherpa and make more sales with Alan Versteeg | Avidly Talks 33:37
In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rather than manipulation. The discussion covers practical strategies for engaging with customers, the role of technology in sales, and the cultural nuances that can affect sales practices. Ultimately, Alan advocates for a mindset shift in sales, where the focus is on creating value and building genuine connections with customers. About Alan: Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries. Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one-liners. Alans Website: https://www.growthmattersintl.com/ Alan Versteeg on Linkedin: https://www.linkedin.com/in/alanversteeg/ Get your free copy: The Catastrophic State of Sales Coaching http://www.salesgrowthmatters.com/ Avidly HubSpot Solutions on Linkedin: https://www.linkedin.com/company/avidly-hubspot-solutions/?viewAsMember=true…
In this episode, Josefine and Paul discuss the latest updates from HubSpot, focusing on the 99 new features released in January. They explore key improvements, particularly in AI integration and CRM functionalities, and how these updates can enhance productivity for users. The conversation also touches on the importance of adapting to new tools and leveraging data for business growth.takeaways HubSpot released 99 updates in January. AI features are designed to reduce cognitive workload. New activity summaries on records improve efficiency. Content remixing now includes email as a starting point. Co-Pilot integration allows seamless use across platforms. The updates aim to enhance user experience and productivity. Understanding AI limitations is crucial for effective use. Archiving properties in CRM helps maintain organization. The Nordic Growth Summit will provide actionable CRM insights. Feedback on episode format is encouraged for future discussions.…
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Avidly Talks
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Paul, Raza and Josie dive into the fascinating world of podcasting and uncover why it’s become such a powerful tool for B2B businesses. Learn how it's great for building personal connections and engaging with communities of listeners, whilst avoiding the pitfalls most new podcasters fall into. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…
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Avidly Talks
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Paul and Dale Bertrand discuss the evolving landscape of SEO, particularly in light of advancements in AI and changing user behavior. They explore the challenges posed by AI-generated content, the importance of understanding user intent, and the need for marketers to adapt their strategies to engage effectively with their audience. Dale emphasizes the shift from traditional SEO practices to a more nuanced approach that prioritizes conversational content and audience engagement. Dale Bertrand on LinkedIn: https://www.linkedin.com/in/dalebertrand/ What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin: https://uk.linkedin.com/company/avidly-hubspot-solutions…
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Avidly Talks
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1 140 - Customer Onboarding and Success in B2B SaaS with Arrows CEO Daniel Zarick | Avidly Talks 32:13
Daniel Zarick, CEO of Arrows, discusses the importance of customer onboarding and success in the B2B SaaS landscape. He emphasizes the need for human-led processes, the evolution of customer success strategies, and the role of AI in enhancing customer experiences. Daniel shares practical steps for improving onboarding processes and highlights the significance of transparency and trust in building lasting customer relationships. Arrows: https://arrows.to/ Daniel Zarick on LinkedIn: https://www.linkedin.com/in/danielzarick/ What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin: https://uk.linkedin.com/company/avidly-hubspot-solutions…
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Avidly Talks
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Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importance of understanding customer needs. The conversation also touches on common pitfalls marketers face, particularly the feeling of overwhelm, and how to overcome these challenges through foundational insights and effective positioning. In this conversation, Paul and Louis delve into the intricacies of effective marketing strategies, emphasizing the importance of understanding market positioning, creating meaningful differentiation, and leveraging customer triggers. They discuss the shift back to foundational marketing principles amidst a rapidly changing landscape, highlighting the significance of emotional needs and irrational struggles in consumer behavior. The dialogue culminates in practical advice for marketers to channel existing demand and focus on core principles rather than getting lost in trends. Get the book: https://book.stfo.io/?srsltid=AfmBOoofr0dTtUwNaM5XXa34ldvADob…
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Avidly Talks
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1 138 - Worried about your WordPress? How to choose the right CMS | Avidly Talks with Romi Dexter & Nick O'Neill 36:41
🎙️ 138 - Worried about your WordPress? How to Choose the Right CMS | Avidly Talks with Romi Dexter & Nick O'Neill In Episode 138 of Avidly Talks , Romi Dexter and Nick O’Neill take a deep dive into the brewing fallout between WP Engine and WordPress, breaking down its far-reaching implications for businesses, developers, and marketers. From glaring security vulnerabilities to spiraling maintenance costs, they uncover the hidden challenges of relying on open-source platforms. The discussion expands to compare other leading CMS options like HubSpot, Squarespace, and Wix, weighing their strengths, limitations, and suitability for different types of projects. Romi and Nick share practical strategies for future-proofing your website, ensuring security, and making informed decisions about your platform to meet both current and future needs. If WordPress has you worried or you're struggling to pick the best CMS for your business, this episode is packed with insights you can't afford to miss. Tune in now to Avidly Talks ! 🌟…
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Avidly Talks
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1 137 - SPECIAL EP Marketing in 2025: Predictions, wants and needs for the new year | Avidly Talks 32:12
SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in a digital world. The conversation highlights the need for marketers to adapt to rapid changes and focus on authenticity and connection with their audience. | Avidly Talks, marketing, AI, content saturation, social media, audience engagement, trends, authenticity, newsletters, digital marketing |…
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Avidly Talks
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1 136 - Building B2B Communities, tackling AI and strategies for 2025 with Danielle Messler from Exit 5 | Avidly Talks 43:32
In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters collaboration and support among marketers, addressing feelings of isolation and providing valuable resources for professional growth. In this conversation, Danielle discusses the integration of AI in content creation, the dynamics of the B2B marketing community, and the importance of building relationships through newsletters. She emphasizes the need for strategic planning in marketing budgets for 2025 and warns against random acts of marketing that lack direction. The discussion highlights emerging trends in B2B marketing, including a shift towards more personalized marketing experiences and the value of actionable insights in newsletters. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…
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Avidly Talks
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1 135 - How to start building a personal brand and employee advocacy on social with Keira Penney | Avidly Talks 37:20
This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasizing the importance of understanding personal branding as a means of connecting with people. They explore the significance of employee advocacy in building trust and reach for brands, the common pitfalls in personal branding efforts, and the need for authenticity in professional settings. The discussion also touches on the shift from traditional search engines to social media platforms for content consumption and the future of personal branding strategies. Keira Penney on LinkedIn: https://www.linkedin.com/in/keira-penney/ Avidly HubSpot Solutions on LinkedIn: https://www.linkedin.com/company/avidly-hubspot-solutions/…
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Avidly Talks
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1 134 - Mastering Remote Marketing Teams: Insights from Rachel Leist, HubSpot VP | Avidly Talks 37:33
Paul and Rachel discuss the intricacies of building and managing teams in a marketing context, particularly in a remote work environment. Rachel shares her experiences in team structure, the importance of communication, and the challenges of leading a global team. They explore the significance of one-on-one meetings, maintaining team culture, and the nuances of hiring and managing diverse teams across different regions. In this conversation, Rachel Leist discusses the challenges and strategies of managing remote teams, emphasizing the importance of communication, building connections, and fostering a culture of curiosity and openness. She shares insights on adapting to remote work, the significance of providing context for tasks, and the necessity of welcoming new team members effectively. Rachel also highlights the value of asking questions and maintaining a strong team culture to drive business results.…
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Avidly Talks
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1 133 - Grab control of your brand in 3 easy steps with Kate DiLeo | Avidly Talks: Marketing & Brand 34:55
'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding. The conversation covers how to craft compelling taglines, the importance of differentiators, and when to reassess your brand strategy. Kate provides practical insights and frameworks that can be applied across various marketing contexts. Learn more at www.katedileo.com and connect at www.linkedin.com/in/katedileo/…
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Avidly Talks
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1 132 - Why you need to grab your customer's attention in 2 seconds with Erik Modig | Avidly Talks: Marketing 26:32
In this conversation, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasizes the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insights on common advertising mistakes and the necessity of a dual approach to customer engagement, combining quick, attention-grabbing tactics with deeper storytelling for more complex products. He introduces his upcoming book, which aims to guide brands in navigating these challenges and optimizing their marketing strategies. Takeaways Attention is crucial for effective advertising. Digital ads are often only viewed for two seconds. Brands must simplify their messages to capture attention. Niche marketing can limit growth for small brands. Large brands face challenges in wasteful advertising. Distinctive branding helps in quick recognition. Brands need to balance short and long-term strategies. Common advertising mistakes stem from aiming too high. Effective ads often use minimal text and clear visuals. Understanding customer attention spans is essential for success. Mastering Attention in Marketing The Two-Second Rule for Brands…
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Avidly Talks
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1 131 - The future of AI and communication with Richard White, founder of Fathom | Avidly Talks: AI 28:17
Paul interviews Richard White, the founder and CEO of Fathom.video, a free AI note-taking app that records, transcribes, and highlights calls. Richard discusses the unique features of Fathom, its user experience, and how it helps reduce stress and enhance efficiency in meetings. He also shares insights on the broader applications of Fathom beyond sales, the story behind its creation, and the future of AI in communication. Want to get help from one of the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…
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Avidly Talks
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In this conversation, Paul chats with ex-HubSpot Inbound Professor, Lisa Stappert. They discuss the nuances of translating content for different audiences, particularly focusing on the German market. They delve into the challenges posed by European regulations on AI, especially concerning data privacy and GDPR. Lisa shares insights on how to help customers navigate their fears around AI tools, emphasizing the importance of understanding the tools' capabilities and limitations. They also explore the evolution of AI in daily life, the distinction between generative AI and traditional AI, and the future of AI integration in marketing. Finally, they provide practical tips for effectively using AI tools to achieve specific goals. What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin here…
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