#3 Podcast 2023--Branding, Logos, Author Influence 12-14-2023

Author U Your Guide to Book Publishing

Author question for 2023 ... What’s in your brand and influence wallet? Has your branding and influence stalled? Logos and EPKs to the rescue! And the question for leading into 2024 … all of the above! Multiple award-winning book designer Nick Zelinger dives into the importance of Author logos – creating that instant connection to your author brand. Why do so many self-published authors overlook such a powerful marketing tool? Nick will give tips and strategies on what to look for, and how to even create your own author logo. Originally aired January 26, 2023, this episode was the #3 show in 2023. It has been downloaded 243,496 times. ALSO ON TAP: We’ll discuss the audiobook craze and how to create as audio cover that compliments your printed and digital versions—it’s not a fad! Last but not least, we’ll tackle the topic of creating an EPK–the electronic press kit for authors – what elements to include for the ultimate marketing piece. Your takeaways include: -Websites to use to goose your creativity and discover logos to brand with and morph to. -Why your book covers need makeovers for different formats. -The power of an EPK ... Electronic Press Kit—make sure yours includes the essential ingredients. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.