How to Create Content for Leaders

Authentic Business Adventures Podcast

Jamie Gale - Helping Leaders Create Content and Podcast Guru On the Power of Gratitude: "People that are grateful, abundance tends to come to them." Podcasts. Almost everybody has them, almost everybody listens to them. But how do you as a business owner get a podcast going? Should you get a podcast for your business? Jamie Gale, serial entrepreneur and podcast builder for businesses in many areas explains how podcasts work and if you should get a podcast for your business. The dynamic entrepreneur Jamie Gale delves into the essential aspects of launching and promoting a successful podcast, emphasizing the importance of investing in quality equipment and clear branding. She also shares her robust marketing strategies and highlights the significance of constructive feedback versus protective criticism when starting a business. Jamie, owner of Jamie Gale LLC, brings a wealth of experience from teaching kids yoga to managing a podcast network. She offers profound insights into managing business risks and the transition from in-person to virtual support during COVID-19. Tune in to discover Jamie's journey from a nonprofit marketer to a successful entrepreneur, her tips for podcast production, and her mentorship for business-owning moms. Listen as Jamie explains all that podcasting involves and if it is right for your business. Enjoy! Visit Jamie at: https://www.jamiegalellc.com/ Podcast Overview: 00:00 Started kids' yoga company, expanded to include parents. 06:02 Passion for kids yoga led to entrepreneurship. 09:20 Teaching kids yoga to promote mental wellness. 13:00 Balancing projects with family and childcare. 14:59 Growth through small steps and collaboration with educators. 18:06 Business grew organically through minimal marketing efforts. 20:16 Created personal and professional development group for moms. 24:30 Certifications and training to lead diverse groups. 28:43 Identify supportive voices and filter their feedback. 31:12 Starting a business was treated casually by narrator. 35:46 Entrepreneurial-minded individuals face fear in business. 37:59 Preference for in-person meetings over virtual. 40:49 Enthusiastic podcast consumer embraces learning about production. 43:45 Podcast networks support shows in various ways. 48:22 Invest in a good mic for clarity. 52:54 Video editing more laborious than audio. Consider audience preferences, add video accordingly. Podcast Transcription: Jamie Gale [00:00:00]: But, I really urge my clients to think anytime their mom, let's just in this example, says something like, what are you gonna do if nobody buys it? Instead of feeling like, yeah. What am I gonna do if nobody buys it? You know, that that they say she's just coming from a place of protection. James Kademan [00:00:18]: You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumph and successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. Downloadable audio episodes can be found on the podcast link found at draw in customers dot com. Today, we're welcoming slash preparing to learn from Jamie Gale, the owner of Jamie Gale LLC. And today, on this podcast, we're talking podcast. So, Jamie, how is it going today? Jamie Gale [00:00:46]: It's going awesome. I'm really glad to be here. James Kademan [00:00:49]: Yeah. Thanks for being on the show. So tell us just to lay a foundation here. What is Jamie Gale LLC? Jamie Gale [00:00:55]: Yeah. So Jamie Gayle LLC is my company. I own a program agency, and through that, I develop and operate programs in 2 main areas. 1 is for kids and families. So I have own a kid's yoga company. I co direct a summer day camp and after school enrichment program. I have trainings for educators. And then the other section of my programs is for business leaders and entrepreneurs. Jamie Gale [00:01:18]: