Maximizing Your Association Brand
Manage episode 295578645 series 2832958
In this week's episode Dave and Tom sit down with Design Extension's Jay Owen to talk about building your association's brand to really tell a story to your prospective members. From sales strategies to the movies, the world is drawn in by stories, and Jay teaches you some of the fundamentals you need to showcase your association as a story brand rather than just a sales pitch.
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