Innovative Thinking Through Asking Your Members What They Want
Manage episode 319923147 series 2832958
One of the key elements in meeting members needs is through active listening. It is through active listening that you hear your member's pain points, which is where the highest value opportunities are. Listen in as Tom Morrison and Dave Will interview Guillermo Ortiz de Zarate, Chief Innovation and Information Officer for NCARB on how actively listening to members led them to creating a certification structure that drove value and engagement in their association.
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