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The History of Webinar Marketing and Why It's Here to Stay
Manage episode 451994332 series 3594073
Вміст надано Aspiration Marketing and Joachim Koch. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Aspiration Marketing and Joachim Koch або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of the Aspiration Marketing Podcast, I delve into the fascinating history of webinar marketing and explore why it's become an indispensable tool for businesses today. From their humble beginnings in the 1990s to their current prominence, webinars have evolved dramatically. Discover how early technological challenges were overcome, leading to the interactive and engaging platforms we use now. I'll discuss key milestones, such as the rise of marketing automation and the impact of smartphones, that have shaped webinars into powerful marketing assets. We'll also look at how the COVID-19 pandemic accelerated their adoption and why webinars are here to stay. Join me as we uncover the enduring power of webinars and how they can help you achieve your marketing goals.
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