How Do I Best Organize and Promote the Offerings in My Business?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Вміст надано Pat Flynn. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Pat Flynn або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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#1231 As entrepreneurs, we provide value in our niche through great products and services. But what if your target audience never buys anything from you? What if someone else is making the actual purchase? Jeff Gargas is dealing with this in his business, Teach Better. They market themselves to teachers with free content, but then it’s school administrators or curriculum directors who pay for their premium offerings. This type of business model comes with some challenges but also some opportunities that Jeff and I explore today. He has new courses coming out all time and a membership site. We go through a few thought experiments and land on several options that would expand this side of his business. Jeff has a lot of knowledge and asks some deep questions about pricing. We zero in on finding the strategy that would best serve his audience and bring in more revenue. Show notes and more at SmartPassiveIncome.com/ap1231.

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