How to Drive Business Growth Through Podcasting with Traci DeForge of Produce Your Podcast

Ask Brien Show

In this episode of the Ask Brien radio show, hosts Peter Bronstein and Traci DeForge dive into the world of podcasting. Traci is a podcasting expert, sharing insights from her experience as the Founder and CEO of Produce Your Podcast, a full service podcast production agency. This episode provides a comprehensive look at podcasting from a business perspective. Traci and Peter explore topics such as determining podcast goals, content creation, distribution strategies, and audience growth. They also explore the differences between entertainment-driven podcasts and business-focused ones, emphasizing the potential for revenue generation even with smaller audiences. If you are an entrepreneur interested in starting a podcast to market your business, this episode is a must-listen.

IN THIS EPISODE:

• [07:52] Traci DeForges's Background in Podcasting: Traci shares her journey, starting with her first podcast, "Journey To There," and how it shaped her expertise.
• [09:13] Basics of Podcast Production: Learn the essential steps in podcast production, from setting business goals to creating marketing materials.
• [15:48] Podcast Discovery and Growth Strategies: Explore how to optimize your podcast for discovery on platforms like Apple Podcasts and Spotify.
• [21:28] Podcast Monetization for Businesses: Discover how niche podcasts can drive revenue and why 73% of listeners act on host recommendations.
• [28:24] Finding Specific Podcasts: Get tips on searching for niche podcasts and a cautionary note on artificial growth services.

KEY TAKEAWAYS:

• Before starting a podcast, business owners should determine their goals and desired outcomes to ensure the podcast serves as an effective tool for visibility, lead generation, and revenue growth.
• Podcast production involves multiple steps, including strategy development, recording, editing, distribution, and marketing, all of which contribute to a podcast's success.
• Optimizing podcast metadata, including show titles, episode descriptions, and tags, is crucial for improving discoverability across various podcast platforms.
• Business-focused podcasts can drive significant revenue with smaller, niche audiences, as 73% of podcast listeners take action on products or services recommended by hosts.

LINKS MENTIONED:

Produce Your Podcast Website

Produce Your Podcast YouTube

Produce Your Podcast LinkedIn

Produce Your Podcast Instagram

ABOUT:

Traci DeForge is a renowned podcasting expert and the founder of Produce Your Podcast. With a career spanning over a decade, Traci has helped countless businesses leverage podcasting to achieve their goals. Her first podcast, "Journey To There," launched in 2016, explores the intersection of personal and business growth. Traci is passionate about guiding businesses to success through strategic podcasting.

Produce Your Podcast: The team at Produce Your Podcast has more than 30 years of experience building and executing successful marketing campaigns and business development strategy for startups to Fortune 500 companies. As an agency specializing in podcast production and marketing, we understand the ideation and innovation required to leverage your podcast as an effective marketing tool and we have a proven track record in delivering exceptional results at every stage of your podcasting journey.