🇬🇧170: Asking Kyle Poyar - Is PLG dead in 2024?

ARRtist on AIR - Meaningful conversations with SaaS leaders

Вміст надано Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist). Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

10M ago 53:35

MP3•Головна епізоду

With Kyle Poyar - PLG Expert and Partner at OpenView

Product-Led-Growth is still a quite young topic but was surely one of the most hyped and discussed terms over the last years. Kyle Poyar together with Julius dives deep into understanding what's really behind, how PLG have been evolving and how PLG models need to be adapted in 2024 to face the current market conditions and turbulences. Tune in to understand in detail, e.g.:

What do people think PLG is and what it really means?
Examples of latest successful PLG models
How did PLG evolve over the last years?
Why PLG mainly is working at horizontal SaaS plays
Do PLG motions can also conquer vertical operating models
Recent Cuts in software spend and why PLG models where heavily affected
From PLG to PLS - what needs to happen in 2024
How to organise a sales motion on top of PLG in enterprise.
Why PLG will become a product requirement for almost every company, facing customer needs how to consume software
Where Kyle´s passion for PLG is coming from

Our Guest: Kyle Poyar https://www.linkedin.com/in/kyle-poyar/

Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/

Restaurant Tip: Clear Flour Bread and Bakery https://www.clearflourbread.com/

Related AOA Episodes:

122:Product Led Sales - Die GoToMarket Motion von Weflow https://arrtist.podigee.io/122-product-led-sales

041:Product Led Growth (PLG) Deep Dive und die besten Conversion Funnels mit Michael Bogner & JG https://arrtist.podigee.io/41-product-led-growth-plg-deep-dive-und-die-besten-conversion-funnels-mit-michael-bogner

018: Product Led Growth mit Malte Scholz, dem Co-Founder von Airfocus & JG https://arrtist.podigee.io/18-product-led-growth-mit-malte-scholz

218 епізодів

#Handel #Entrepreneur #Business #Jannis Bandorski #Julius Göllner #Matthias Ernst (Gründer B2B SaaS Netzwerk ARRtist #SaaS #Software #ITfounder #Investoren #Venture Capital #Software-as-a-service #Bootstrapping #Tech Sales #German #Dach