))
Big Economic News and The Changing Face of B2B Marketing
Manage episode 428612888 series 3444167
Вміст надано Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Inflation fell in June for the first time since 2020. Good news! Retail imports continue to rise despite supply chain challenges. Good news! Manufacturing technology orders grew in May. Good news! The Fed Chairman said, “reducing policy restraint too late or too little could unduly weaken economic activity and employment."
Uh oh...
This week's busy slate of economic data paints a different picture, depending on how you look at it, and Kevin & Tom are here to give it all some perspective. Will the Fed cut rates as predicted in September, and what will the result be for wholesale distributors and manufacturers?
Meanwhile, B2B marketing and eComm continues to evolve at a rapid pace. 53% of B2B organizations now say shifting revenue from in-person to online sales is one of their top priorities. But this occurs in an environment where more customers are saying personalization and emotional sentiment are missing from B2B marketing.
How can the two reconcile?
Join us as we count down to our 100th episode! We've got insights you don't want to miss.
Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.
94 епізодів
Поширити
