HBRW-66: Anthropology as a Powerful Business Tool

AmCham's 'How Business Really Works' Podcast

Are you wondering how anthropology and business strategy can coincide? Listen in on this AmCham "How Business Really Works" podcast to gain insight on this powerful business tool with guest Douglas "DJ" Belton and host Duff Watkins.

DJ works as a Senior Design Researcher for PwC Australia in the Experience Centre, conducting research to inform strategy, product and service development. Prior, DJ worked as the Organisational Anthropologist and Senior UX Consultant for PwC Australia, implementing design solutions, developing PwC's research capacity, and mentoring consultants on methodologies and techniques.

In his work, DJ ensures that the "voice of customer" guides the design of a business's product or service. His current role as Senior Design Researcher allows him to bridge his passions for design and research towards solving complex problems and providing solutions to businesses, governments, and community-based organisations.

So what does anthropology have to do with business? With their extensive knowledge of the behavior of individuals, cultural anthropologists examine management styles to figure out how a business can best create and design products and services. On this podcast, DJ discloses how anthropology can help clients make better, more informed decisions.

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