Fundamentals of Migrating from Amazon Vendor (1P) to Amazon Seller (3P) - Ruben Alikhanyan - Amazon Legends - Episode #319

Amazon Legends Podcast

Welcome to this week's episode, where we explore the transition from Amazon Vendor (1P) to Amazon Seller (3P) with Ruben Alikhanyan, founder of the PAS Remote E-commerce Department. With over a decade of e-commerce experience, Ruben shares tips and strategies for navigating this shift, covering essential steps, challenges, and practical advice. Learn how to maximize success in the 3P model, seize control of product listings, and leverage advertising tools. Tune in for insights on e-commerce strategy, team management, and project management, and discover how PAS supports brands in their e-commerce journey. Don't miss this enlightening conversation on mastering the move to Seller Central and unlocking growth opportunities in e-commerce.
Takeaways:

• Control and Flexibility: Moving from Vendor to Seller Central provides more control and flexibility over pricing, inventory management, and marketing strategies.
• Direct Engagement with Customers: Sellers have the opportunity to directly engage with customers, gather feedback, and build brand loyalty, which is not as feasible in the Vendor model.
• Ownership of Product Listings: Sellers are responsible for creating and optimizing product listings, allowing for greater customization and optimization to enhance visibility and sales.
• Fulfillment Options: Sellers can choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM), depending on their preferences and business needs.
• Revenue and Profit Margins: Sellers may experience higher revenue and profit margins due to the ability to set prices and manage costs more directly.
• Customer Service: Sellers must handle customer service inquiries and issues directly, which requires a proactive approach to maintain customer satisfaction and reputation.
• Advertising and Promotion: Sellers can leverage various advertising and promotional tools available through Seller Central to increase product visibility and drive sales.
• Challenges and Considerations: Transitioning from Vendor to Seller involves certain challenges, such as managing inventory levels, navigating Amazon's seller policies, and optimizing product listings for search visibility.
• Professional Assistance: Seeking professional assistance or consulting services can help sellers navigate the migration process more effectively and optimize their seller operations on Amazon.

Quote of the Show:
Catalog troubleshooting is a top priority because that's where you start. You need to know how to submit Flat Files, troubleshoot, and have patience with seller support. Advertising is crucial too, depending on your brand's complexity and SKU count. More knowledge will be required for effective management.
Links :
Website : https://pasagency.com/
Linkedin : https://www.linkedin.com/in/ruben-alikhanyan-558b07199/
Personal Email : [e-mail]
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