Everything You Wanted to Know About Influencer Marketing - Jim Fuhs - Amazon Legends - Episode #301

Amazon Legends Podcast

Join us this week as we explore "Everything You Wanted to Know About Influencer Marketing" with Jim Fuhs, President of Fuhsion Marketing. With over 30 years of experience blending Marine Corps Leadership with digital marketing, Jim shares unique insights into aligning personal values with business and making data-driven decisions. Dive into discussions on team productivity, time tracking, and the philosophy of positivity in the business world. Jim's mission to revolutionize marketing and dedication to client success make this episode a must-listen. Connect with Jim on LinkedIn, explore Fuhsion Marketing, and elevate your business with actionable strategies.
Takeaways :

• Building Personal Brand: The speaker emphasizes the personal nature of the company, stating that everything about the business is personal, representing who they are.
• Company Values: The importance of company values is highlighted. Aligning personal values with the business is considered crucial.
• Money as a Byproduct: While making money is a goal, it's seen as a byproduct of putting one's life on the line to build something meaningful.
• Personal Approach: The speaker suggests a personal approach to business, where the brand reflects the individual behind it.
• Fairness and Transparency: Fairness is acknowledged as an essential aspect, with transparency in decisions and actions.
• Business Decision vs. Personal Feelings: A distinction is made between business decisions, which are numbers-based, and personal values, which contribute to building the company culture.
• Value of Time Tracking: The speaker shares an example of using time tracking for remote team members, emphasizing its role in productivity and decision-making.
• Standardization in Policies: The importance of having consistent policies for all team members is stressed, avoiding exceptions that could lead to complications.

Quote of the Show:
When seeking influencers, focus on those who are already discussing your product on social media. Explore YouTube for unboxing and review videos where individuals genuinely share their thoughts. These influencers aim to inform and help others make informed decisions, contributing to authentic engagement and meaningful connections.
Links :
https://fuhsionmarketing.live

FB links for the groups to find influencers.

https://www.facebook.com/groups/amazonlivecreators

https://www.facebook.com/groups/logiecreators
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