Converting Target Audiences To Customer Personas - Jonathan Wilner - Amazon Legends - Episode #296

Amazon Legends Podcast

Join us this week as we dive into Amazon selling and advertising with Jonathan Wilner, an expert with 7+ years of experience. He has personally managed over 1.5 million Amazon listings including PDP creation and content optimization. Discover key strategies for converting target audiences into customer personas. Whether you're a seasoned seller or just starting, gain actionable insights on adapting strategies, leveraging data, and optimizing your Amazon presence. Tune in now for proven insights to enhance your Amazon strategy!
Takeaways :

• Understanding Your Audience: Identify and understand your target audience on Amazon. Recognize the diverse needs and preferences within your audience.
• Customer Personas: Develop detailed customer personas that go beyond basic demographics. Consider factors like shopping behavior, preferences, and pain points.
• Data-Driven Approach: Utilize data and analytics to gather insights into customer behavior. Use Amazon's platform data to understand what resonates with your audience.
• Adapting Strategies: Be flexible in adapting your strategies based on customer feedback. Adjust your approach as you learn more about the preferences of your audience.
• Tailoring Content: Tailor product listings and content to align with customer personas. Optimize product descriptions, images, and keywords based on audience preferences.
• Feedback Loop: Establish a feedback loop to continually refine your customer personas. Act on customer feedback and adjust your approach accordingly.
• Brand Consistency: Maintain consistency in branding across your Amazon presence. Ensure that your brand identity aligns with the expectations of your customer personas.

Quote of the Show:
Success in the customer search group exercise lies in strategically defining personas based on Amazon search terms. Can we dominate the persona, be the primary brand, and ensure a holistic presence with sponsored ads at the top, organic spots, and brand videos? It's about winning the shopper immediately when they type those crucial search terms on Amazon.
Links :
Personal – LinkedIn: https://www.linkedin.com/in/jonathan-wilner-63813a201/

Transact – Website: https://omctransact.com/

Transact – LinkedIn: https://www.linkedin.com/company/omc-transact/
Want To Level Up Your Business? Register With Our Sponsors
Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.
Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!