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HOW DIGITAL EXPERIENCE CAN MAKE OR BREAK A BRAND?
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Every company pays close attention to the tone of voice it uses on social media, and for good reason: in today’s connected world, brand success is highly correlated with a superior digital experience, a subset of customer experience (CX) that notably includes apps, websites, online ads, and social media.
A recent study by Salesforce shows that a staggering 80% of consumers consider the experience a company provides just as important as its products and services, while 67% are ready to pay more for a better customer experience. Given the countless hours we spend on our phones every day, from messaging friends to going on Facebook or LinkedIn, ordering deliveries, reading news, paying our bills, sending emails, and trading stocks, it is evident that the digital experience, through which we see, evaluate, and build connections with brands, is of critical importance.
A Podcast by Top-Class Copywriters in Hong Kong
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