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Half advice show, half cultural critique, and one wild ride through the world of wellness. Join podcast besties Kristen Meinzer and Jolenta Greenberg as they dissect the inner workings of the betterment industry - and offer up some advice along the way. Their goal? To help get you a little closer to fine. Kristen and Jolenta's first show By the Book is on this feed. To hear back episodes of By the Book, just scroll down!
410 All Things Being Equal: Parity Products
Manage episode 237096590 series 2518900
Зроблено Terry O'Reilly CBC і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.
Suppose you’re a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that’s where the rubber hits the road. This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected “parity” marketing, and turned a failed toothpaste into one of the world’s mightiest brands.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100315_29193.mp370 епізодів
