Realizing the Full Potential of Out Of Home Media

Advertising in Real Life with EMC Outdoor

What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? Now before you close this article out and laugh about it with your colleagues, results from recent studies from Nielsen and Omnicom’s Benchmarketing show that billboards and bus shelters and the rest of the OOH media world should be playing a much larger role in your brand’s media spends.