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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Valuation Evaluation with Daniel Faloppa
Manage episode 360662101 series 2866156
Вміст надано Wefunder. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Wefunder або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this interview, we chat with Daniel Faloppa, founder & CEO of Equidam, a platform which produces data driven valuations for startups to understand how much their companies are worth. https://www.equidam.com/
Hosted by Jonny Price
Produced by Amalia Stern
"Wefunder does not endorse, recommend, or advise investing in any company”
…
continue reading
Hosted by Jonny Price
Produced by Amalia Stern
"Wefunder does not endorse, recommend, or advise investing in any company”
81 епізодів
Manage episode 360662101 series 2866156
Вміст надано Wefunder. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Wefunder або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this interview, we chat with Daniel Faloppa, founder & CEO of Equidam, a platform which produces data driven valuations for startups to understand how much their companies are worth. https://www.equidam.com/
Hosted by Jonny Price
Produced by Amalia Stern
"Wefunder does not endorse, recommend, or advise investing in any company”
…
continue reading
Hosted by Jonny Price
Produced by Amalia Stern
"Wefunder does not endorse, recommend, or advise investing in any company”
81 епізодів
Усі епізоди
×On today's episode, we interview Alvaro Meyer, founder & CEO of Volup, a premium food delivery app in Portugal. Alvaro is our first guest from our Wefunder EU alumni. Coming hot off his successful community raise, Alvaro discusses his founder journey from starting Volup during covid to scaling the company internationally.…
Today we have Jose Renteria, CEO & founder of Grohak, a startup that helps founders with fundraising and marketing tactics such as page building, running ads and managing investor relations. This chat will discuss investor webinars as a fundraising strategy for running a community round. https://grohak.co/ Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company”…
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1 Studio Time with Maggie Zheng 1:18:56
1:18:56
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Today we have Maggie Zheng, Head of Fundraising for Wefunder Studio, which is Wefunder’s internal agency for helping founders fundraise. Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company”
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1 Revenue Based Finance with Justin Renfro 1:00:18
1:00:18
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Today we have Justin Renfro, who leads revenue based financing at Wefunder as well as being the founder of Chill Charters, a boat charter company in San Diego. Justin and Jonny worked together on the US team at Kiva.org , before joining forces again at Wefunder a few years back. They discuss the pros and cons, and ins and outs, of revenue based financing as a potential investment structure for a community round. Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company”…
In this interview, we chat with Mac Reddin, founder & CEO of Commsor, a platform helping organizations to become community-led. https://www.commsor.com/ Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company”
In this interview, we chat with Daniel Faloppa, founder & CEO of Equidam, a platform which produces data driven valuations for startups to understand how much their companies are worth. https://www.equidam.com/ Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company”…
In this interview, we chat with Kevin Fulmer, founder and CEO of Crowdscale, a media entity that covers the equity crowdfunding industry, in an effort to keep people up to date, and to help educate people to prevent poor investment choices. https://www.gocrowdscale.com/ Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company"…
In this interview, we chat with James Wagoner, CEO of Joule Case, a powerful battery system which offers a portable and eco-friendly energy solution that is scalable to power any need. https://joulecase.com/ Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company"…
In this interview, we chat with Will McGuire, founder of Incolo, a community owned accelerator on a mission to make the rewards of capitalism accessible to all. Their goal is to help 1000 founders fund & scale through the crowd by 2030. https://incolo.io/ Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company"…
Today we have Katie Powers and Asbjorn Holmlund of the Wefunder team, who are kicking off Wefunder’s EU launch in February 2023. This is a huge milestone for Wefunder who is one of the first platforms to operate on a pan-European basis and is THE first platform to bridge the US and European ecosystems. Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company"…
Today we have Robert Harary, founding partner at DECKO, which helps startups create world-class pitch decks that resonate with investors by connecting founders directly with active VCs and expert designers. https://www.getdecko.com/ Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company"…
Today we have Peter Harris, partner at the University Growth Fund, the largest student-run fund in the country. The VC provides growth capital to entrepreneurs scaling their businesses, and gives students an educational opportunity that sets them apart from their peers and prepares them to perform at the highest levels. https://www.ugrowthfund.com/ Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company"…
Today we have Tim Lipton, managing partner of Momentum Finance - a fractional CFO firm that works with VC backed companies to help them manage all the backoffice and projections correctly. Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company"…
In this interview, we chat with David Shaner, founder & CEO of Offline, a technology platform that gives people daily curated events and experiences in their city, helping them to get offline, go outside and fall in love with their city and their lives. This local concierge service is currently available in Nashville, Durham, Charlotte, Tampa and Raleigh. https://www.letsgetoffline.com/ Here's a short article by David about Offline's Wefunder raise, mentioned in the podcast: https://davidmshaner.medium.com/we-raised-a-2-4m-crowdfunding-round-in-30-days-from-767-investors-heres-the-full-scoop-c0e350d3fd63 Hosted by Jonny Price Produced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company"…
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