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Girlboss Gang: Creating IP with the Community
Manage episode 205942772 series 2301014
Adlandia talks to THE Girlboss, Sophia Amoruso, about her journey from ecomm entrepreneur to media founder as the head of her new venture, Girlboss Media. In a cross-coastal phone call, we learn about how coming from a non-media industry has given her an advantage to spot and fill a white space for an existing audience that is seriously passionate about female success. She dishes on what authentic partnerships look like for modern millennial experiences and identifies leveraging a conversation that already exists to create tools and services that enable her community. Find out what she says about not selling impressions, taking the leap of faith every day and how failure was just more of a restart to a new direction. Plus her girlboss'n #KILLBUYDIY.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
69 епізодів
Manage episode 205942772 series 2301014
Adlandia talks to THE Girlboss, Sophia Amoruso, about her journey from ecomm entrepreneur to media founder as the head of her new venture, Girlboss Media. In a cross-coastal phone call, we learn about how coming from a non-media industry has given her an advantage to spot and fill a white space for an existing audience that is seriously passionate about female success. She dishes on what authentic partnerships look like for modern millennial experiences and identifies leveraging a conversation that already exists to create tools and services that enable her community. Find out what she says about not selling impressions, taking the leap of faith every day and how failure was just more of a restart to a new direction. Plus her girlboss'n #KILLBUYDIY.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
69 епізодів
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