This $4M Blue Collar E-commerce Deserves High Visibility - Acquisitions Anonymous 294

Acquisitions Anonymous - #1 for business buying, selling and operating

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In this episode of Acquisitions Anonymous, Michael, Bill, and Heather get a business deal involving a seven-year-old blue-collar workwear brand that's booming thanks to its new TikTok shop. They talk about how selling things on social media, like TikTok, can be really hit or miss and discuss intellectual property challenges and more. Hope you have fun as we did.
Today's listing is found on Quietlight
Quiet Light is a business brokerage firm that helps entrepreneurs buy, value, and sell online businesses. Every Advisor on the team has built, bought, or sold their own online business and is committed to providing relentlessly honest advice and personalized recommendations to help owners succeed.
Thanks to this week's sponsor:

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Learn how to buy a business.
If you are interested in buying a business but unsure how to start, you should check Michael's Buy a Business Course:
You will learn:
• Build a thesis for the type of business that's right for you‍
• Learn how to stand out in a sea of buyers
• Create a working, scalable Deal Engine getting you leads
• Maximize your chances of finding great deals
SHOW NOTES:
00:00 intro

02:38 Blue-collar e-commerce deal

08:08 How TikTok Shop works

09:52 Intellectual Property and Competition

14:20 Relying on TikTok Algorithm & Trends

17:42 Opportunities in Underserved Markets

21:25 Platform dependency

27:09 The ideal buyer

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