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Вміст надано Alexandra Koenig and Momentum ITSMA. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Alexandra Koenig and Momentum ITSMA або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Ep. 45 Kyndryl: Building the Marketing Engine to power growth for a $19B Start-up
Manage episode 341673368 series 2648126
Вміст надано Alexandra Koenig and Momentum ITSMA. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Alexandra Koenig and Momentum ITSMA або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Kyndryl was formed in 2021 as a spin off from IBM’s managed infrastructure service business. Despite inheriting a $19 billion balance sheet, 4000 customers worldwide, and 90,000 employees, the company has high growth ambitions and a start-up mentality. Clara Belalcazar, Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.
64 епізодів
Поширити
Manage episode 341673368 series 2648126
Вміст надано Alexandra Koenig and Momentum ITSMA. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Alexandra Koenig and Momentum ITSMA або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Kyndryl was formed in 2021 as a spin off from IBM’s managed infrastructure service business. Despite inheriting a $19 billion balance sheet, 4000 customers worldwide, and 90,000 employees, the company has high growth ambitions and a start-up mentality. Clara Belalcazar, Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.
64 епізодів
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Схожі до Account-Based Marketing
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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