From Concept To Can: Henry Rathjen's Can-Tini Journey Above The Fold podcast

From Concept to Can: Henry Rathjen's Can-Tini Journey

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Вміст надано Jess Cervellon. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jess Cervellon або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

This week, we’re diving into the world of Can-Tini, the beautifully branded, ready-to-drink espresso martini, with its founder, Henry Rathjen. 🍸✨

Henry shares the inspiring founder story of Can-Tini, how it all started with a holiday bar conversation, and the journey of creating a standout product in Austin’s competitive beverage scene. From branding strategies and overcoming manufacturing challenges to building a community organically without paid ads, this conversation is packed with entrepreneurial insights.

We also discuss the “Espresso Martini Effect,” how Can-Tini is becoming a lifestyle brand, and why Austin’s community is perfect for launching this innovative product. Plus, Henry teases exciting updates, including a new and improved version of Can-Tini launching soon. 🚀

🌟 Topics Covered:

• Can-Tini’s founder story & branding journey

• Challenges of entering the alcohol industry

• The role of customer feedback in product development

• Organic marketing, influencer gifting, and building a community

• How Can-Tini is redefining the espresso martini experience

Follow Henry and Can-Tini:

📸 Instagram & TikTok: @DrinkCantini

🌐 Website: https://www.can-tini.com/

📍 Discover where to find Cantini near you and request it at your local store!

🎧 Don’t forget to like, comment, and subscribe for more founder stories and behind-the-scenes insights into the world of CPG, brand strategy, marketing and customer experience.

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LinkedIn: https://www.linkedin.com/in/jess-cervellon/

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