Episode 44 | How Top of The Mornin' Coffee Built a Loyal Community

Above The Fold

What happens when you mix a YouTube star, startup chaos, and a coffee bean-shaped soap? You get this week’s episode of Above the Fold!

Jess Cervellon sits down with Kenzie McAndrew, the powerhouse marketer behind Akira Coffee and Top of the Mornin'. Kenzie shares how her love for branding—and a college hustle redesigning logos—sparked a career that’s equal parts creativity and chaos. From making reed diffusers on an assembly line during COVID to turning Jacksepticeye’s coffee brand into a caffeine-fueled sensation, Kenzie proves that no task is too small when you’re growing a business.

We talk about balancing creator-led brands with traditional marketing, navigating customer feedback (spoiler: people love a coffee soap), and designing campaigns that are as fun as they are functional. Kenzie also dishes on bundling, bold packaging, and why her favorite emails aren’t flashy—they’re real and raw.

This episode is a blend of marketing genius, startup wisdom, and caffeine-fueled stories you won’t want to miss. Whether you’re building a brand or just love good coffee, grab a cup and tune in.

☕ 🎧 Listen now for laughs, insights, and all the secrets behind making absurdly good coffee.

Follow Kenzie:

📸 Instagram: @kenziemcandrew

🌐 Website: www.topofthemornincoffee.com

--------------------------

Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

---------------------------

Connect with Jess on:

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Twitter: https://x.com/jesscervellon

Instagram: https://www.instagram.com/jess.cervellon/