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Why ABM Should Be Led by the Revenue Marketing Organization & How GE Healthcare Can See a Bigger Revenue Impact with ABM
Manage episode 482949584 series 2828523
On this ABM Done Right Podcast episode, Eric Gruber sits down with Jodie Lail (Revenue Marketing Leader at GE Healthcare) to discuss why teams need a revenue marketing organization if they are engaging in ABM.
Eric also digs into the GE Healthcare ABM program and discusses what's working for them - and where there are opportunities to have a stronger revenue impact.
114 епізодів
Manage episode 482949584 series 2828523
On this ABM Done Right Podcast episode, Eric Gruber sits down with Jodie Lail (Revenue Marketing Leader at GE Healthcare) to discuss why teams need a revenue marketing organization if they are engaging in ABM.
Eric also digs into the GE Healthcare ABM program and discusses what's working for them - and where there are opportunities to have a stronger revenue impact.
114 епізодів
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