How Go-to-Market Teams Need to Go on the Offensive with ABM - A Quick 5 Minute Rant with Kristina Jaramillo

ABM Done Right - A Personal ABM Podcast

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Kristina Jaramillo, President of Personal ABM, publicly disagreed with some of Chris Walker's thoughts or ideas. However, she completely agrees with Chris's recent LinkedIn post on how marketing is too defensive.
In this quick podcast, you'll see:

• How marketing spends so much time defending their value by chasing after leads and trying to fill the pipeline to impact a small portion of the buyer's journey
• How and why marketing is not taking the opportunity to innovate and how ABM is marketing as usual (just more targeted!)
• How most ABM is reactive to win over the next 90 days vs. taking the offense to drive long-term, sustainable success.
• How marketing teams are looking for silver bullets to defend vs. look to ABM to solve business problems that impact revenue growth

After you listen to Kristina's ABM podcast rant, you will want to listen to these additional podcasts to see how Alyce, Okta, Uniphore, and others are going on the offensive, aligning with future customers, and working together with sales to pursue, win and expand key accounts:

• Leigh Chesley (VP of Marketing at Longbow) -- Why You Need an ABM Strategy Before Investing in Terminus and Other ABM Tech
• Nick Bennett from Alyce - How ABM Should Improve Tier 1 Account Interactions
• Jess Larkin from Okta - 6 Critical Elements That Are Missing From 66% of ABM Programs
• Cassidy Shield (VP of Marketing and Sales at Narrative - How Marketing Can Increase Its Influence Over Revenue
• Joseph Monastiero from Revegy - Winning and Expanding Accounts as 1 Team
• Jarrod Greene (VP of Product Marketing for Highspot) -- Connecting with the Disconnected
• Vijai Shankar from Uniphore - An ABM Conversation with Uniphore's VP of Product Marketing