Account-Based Selling and the Enablement That's Needed to Accelerate Accounts to Revenue

ABM Done Right - A Personal ABM Podcast

Вміст надано Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2y ago 52:41

MP3•Головна епізоду

Send us a text

As GTM teams are building pipelines with ABM but are struggling with accounts going dark (especially after sales engagement), Spencer Wixom (former SVP of Sales and Marketing and Chief Customer Officer at Challenger and current CEO at The Brooks Group) joined us on the ABM Done Right Podcast to discuss:
1. The fundamentals that's needed for account-based selling that most organizations (both traditional and SaaS firms) are missing.
2. What is absent in most sales teams' communications and in their behavioral profile that is limiting success in account-based selling with tier 1 enterprises that are stuck in status quo.
3. How most sales enablement does not support sales teams and account-based selling -- and the account-based enablement that's needed to win the selling conversation and the internal buyer conversations that GTM teams are not part of.
4. Why buyer groups disappear -- and do not move forward in their buying journey
5. How leadership, sales, marketing and customer success teams can drive greater alignment with key future and existing strategic customer accounts.

114 епізодів

#Business #Marketing #Eric Gruber #Kristina Jaramillo #MBA #Kristina Jaramillo And Eric Gruber