Episode 292: How Did You Get a New York Times Bestseller? w/ Angela Engel

A People's Guide to Publishing

#Books #Arts #Publishing #Microcosm #Business #Microcosm Publishing #Authors #Writers

30:55

A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…

рік тому 15:23

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For a lot of publishers, landing a book on the New York Times Bestseller list is THE goal. How did a small press like Collective Book Studio end up with a title on the most iconic bestseller list in the US? Angela Engel from had a chance to hang out with Joe for a few minutes at a recent conference to talk tell the story.

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Episode 292: How Did You Get a New York Times Bestseller? w/ Angela Engel

A People's Guide to Publishing

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#Books #Arts #Publishing #Microcosm #Business #Microcosm Publishing #Authors #Writers

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A People's Guide to Publishing

1
Episode 315: How Should Authors Market Their Books? w/ Jane Friedman | A People's Guide to Publishing 16:52

6 днів тому16:52

16:52

Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us. ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 314: Marketing Your Book | A People's Guide to Publishing Podcast 7:56

13 днів тому7:56

7:56

How do you "make your books get found" (as Joe puts it)? This week it's a throwback to Joe and Elly chatting about marketing your book, search engine optimization, good description writing, and more. If you like this one, check back more for a deeper dive into marketing talk! ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 313: Ben Snakepit Returns to the Snake Pit in 2025 | A People's Guide to Publishing 56:27

20 днів тому56:27

56:27

Every day for 25 years, Ben Snakepit has drawn a simple, 3 panel comic about his day. There's no overarching plot or theme, just Ben answering the question "what did you do today?" But answering that question daily for half his life (and collecting them in volumes) has led to insights about himself, the world, and what it means to live each day. This week on the podcast, Ben joins Joe and Elly to talk about the comic, punk life, and how the scene has changed. Check out all the Snake Pit comics here: microcosm.pub/snakepit ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 312: How Should a Publisher Pitch a Book to an Author? | A People's Guide to Publishing 6:22

28 днів тому6:22

6:22

So you're a publisher with a brilliant idea for a writer you want to work with. How do you start that conversation? Is it even worth having? This week on the pod, Joe and Elly share a bit of their experiences on getting authors to write for them, and how it can be structured. ************ Thank you for listening to the People's Guide to Publishing podcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 311: How do I publish thematically? w/ Jelani Memory of A Kids Co | A People’s Guide to Publishing 12:57

5 weeks тому12:57

12:57

Readers love knowing what to expect from a publisher. Having consistent theming in your titles can help with discovery, trust, and bringing readers back for more. But how do you find your theme? And what happens if you want to diverge from your theme? Jelani Memory of A Kids Co is back on the pod this week to talk about it!…

A People's Guide to Publishing

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Episode 310: How do you market a book publisher? w/Jane Friedman | A People's Guide to Publishing 9:28

6 weeks тому9:28

9:28

How do you market your press? It's not just social media and newsletters. Everything from your cover design, format choices, to who is on your marketing team tells the story of your publisher. Jane Friedman is back to talk to Joe and Elly about staying true to your brand and representing your press. ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm…

A People's Guide to Publishing

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Episode 309: Does AI innovate publishing or just add noise? | A People's Guide to Publishing 22:52

7 weeks тому22:52

22:52

AI has been a topic of near-constant debate in publishing the last few years. Is it a great democratizer, making writing, editing, and publishing accessible to everyone? Or is it just adding lower-quality, uncreative slush to the pile? This conversation became even more prominent a few months ago with the launch of Spines, a company that says "harnessing the power of cutting-edge AI, Spines revolutionizes every facet of the publishing journey, including proofreading, formatting, cover design, distribution, and marketing across all major channels and platforms." Yehuda Niv, founder and CEO of Spines, joins Joe and Elly on the podcast this week for a discussion about AI, traditional publishing vs Spines model, and whether or not data actually supports the argument that AI is the great publishing disruptor. ************ Thank you for listening to A People's Guide to Publishing! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 308: What is the Impact of Book Bans? | A People's Guide to Publishing 10:10

8 weeks тому10:10

10:10

Book bans have seen an astronomical increase in the last few years. How are they impacting the book industry, booksellers, and publishers? We had the opportunity to chat with book professionals at a recent conference about what alarms them about book bans, their experiences, what kinds of books are banned, and what we can do to fight bans and challenges ************ Thank you for tuning into the People's Guide to Publishing! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 307: How Should Publishers Manage Overstock? w/ Jelani Memory | A People's Guide to Publishing 10:09

9 weeks тому10:09

10:09

Running out of books is a good thing, actually! Jelani Memory of A Kid's Co is back with Joe and Elly to talk about what to do with excess inventory, donating overstock vs pulping, and how "you can't sell what you don't have" usually doesn't apply to books. ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 306: Is Print-on-Demand a Class Issue? w/Jane Friedman | A People's Guide to Publishing 19:07

10 weeks тому19:07

19:07

Print-on-demand books have been called cheap, low quality, and the publishing equivalent of fast fashion. But is that true? What are the upsides of publishers using POD? How do publishers know if POD is the right call? Jane Friedman of The Hot Sheet is back to talk about it! ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 305: Why are bugs so cool? w/Karyn Light-Gibson (author of BUG LIFE) | A People's Guide to Publishing 45:26

11 weeks тому45:26

45:26

Just in time for spring, we're talkin' bugs! They're everywhere, whether you like it or not. And they're honestly cool little critters. "Bug Life" author Karyn Light-Gibson joins Joe and Elly this week to talk about entomology, the importance of maintaining bug populations, how the book could have been much, MUCH longer, and fun insect facts. Get Bug Life on our website: https://microcosmpublishing.com/catalog/books/42401 ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 303: How can you teach experts to write a book in a day? w/Jelani Memory | A People's Guide to Publishing 13:14

12 weeks тому13:14

13:14

Jelani Memory (of DK Publishing and A Kid's Co) is back to talk about The Workshop Method, how Kid's Co is able to get subject matter experts to write quality kidlit, often in under a day. With over 200 books under their belt that have been created through the Method, it's a proven successful way to get words on pages to help kids learn. ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 304: How do tariffs affect books? | A People's Guide to Publishing 9:36

13 weeks тому9:36

9:36

How will Trump's tariffs affect books? Broadly, not much, especially if you're doing a lot in house, but there are still a few things you might want to know. Fun fact: This episode was originally recorded in 2018, and focuses more on tariffs in China, but time is a flat circle and we've come right around to it being relevant again. ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 302: How Should You Handle Criticism? w/Jane Friedman 19:28

14 weeks тому19:28

19:28

How do you handle negative book reviews? *Should* you even handle them? What kinds of criticism do you engage with, and what's the best way to go about it? Jane Friedman of The Hot Sheet to chat with Joe and Elly about the pros and cons of critical feedback. ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v Find us on social media: Facebook: http://facebook.com/microcosmpublishing BlueSky: https://bsky.app/profile/microcosm.bsky.social Instagram: http://instagram.com/microcosm_pub ************…

A People's Guide to Publishing

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Episode 301: How Do I Identify the Plants in My Path? w/ Maggie Herskovitz 33:01

15 weeks тому33:01

33:01

You likely pass all kinds of plants and herbs in your day to day. But do you know who they are? Where they come from? Maggie Herskovitz can help! Her new book, "An Urban Field Guide to the Plants, Trees, and Herbs in Your Path" recently released, and this week on the pod she joins Joe and Elly to talk about the book's story, cover design, and how she got into plant identification. Grab a copy of "Urban Field Guide" here: https://microcosmpublishing.com/catalog/books/46386…

A People's Guide to Publishing

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Episode 300: Unf*ck Your Parenting with Bonnie Scott and Dr. Faith G. Harper | A People's Guide to Publishing 42:46

16 weeks тому42:46

42:46

How do you raise your kids to be functional adults with big hearts, especially in the current timeline? This week on the podcast, Bonnie Scott and Dr. Faith, authors of Unf*ck Your Parenting, join Joe and Elly to talk about the book's journey and what's new, respecting your kid, book bans, and more. Get Unf*ck Your Parenting on our website: https://microcosmpublishing.com/catalog/books/7026…

A People's Guide to Publishing

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Episode 299: How does a press become an imprint? w/ Jelani Memory 11:11

17 weeks тому11:11

11:11

It's episode 300! This week on the pod, Elly, Joe, and Bernie are joined by Jelani Memory of A Kids Co! They talk about taking making your press an imprint of a larger publisher instead of just having it distributed, sticking to your mission during the process, and making your business like a cockroach (unkillable!).…

A People's Guide to Publishing

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Episode 298: What tarot spreads will get you through the year? w/Karen Krebser 29:24

19 weeks тому29:24

29:24

Joe, Elly, and Bernie sit down with Karen Krebser, author of "Tarot Through the Witch's Year," to chat about tarot in dark times, how to reconcile your practice with your privilege, tarot spreads for diving the future of publishing, and a bit of the history of tarot. Get a copy of Tarot Through the Witch's Year here: https://microcosmpublishing.com/catalog/books/12781…

A People's Guide to Publishing

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Episode 297: How do books get into bookstores? w/Kurtis Lowe 38:39

20 weeks тому38:39

38:39

It's another throwback episode! A few years ago, Joe and Elly sat down with sales rep extraordinaire Kurtis to talk about how reps get books into stores. Learn about cover appeal, sales conferences, how store buyers see the books... and that's just the first five minutes. It's an oldie, but an eternally useful goodie of an episode!…

A People's Guide to Publishing

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Episode 296: How Do I Hire Sales Reps? 9:37

21 weeks тому9:37

9:37

How does a small press hire a sales rep? Do you even NEED a rep? This week on the pod, Joe and Elly talk about how Microcosm decided to work with reps, and how to find the reps that will work for you.

A People's Guide to Publishing

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Episode 295: What are the 3 Biggest Misconceptions in Publishing? w/Chris Vega 10:19

22 weeks тому10:19

10:19

Chris Vega of Blue Cactus Press is back to talk common publishing misconceptions! Zoning issues, delusions of grandeur, printing—learn what makes us unique (and also just as boring as other publishers).

A People's Guide to Publishing

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Episode 294: What did Taylor Swift reveal about book publishing? w/Jane Friedman 10:08

23 weeks тому10:08

10:08

On Black Friday of 2024, Taylor Swift released "The Eras Tour Book" exclusively through Target. But is it a book? What's the appeal? Who is the audience? Was it unfair to cut out indie bookstores from one of the biggest releases of the year? Jane Friedman of "The Hot Sheet" is back with Joe and Elly to give her thoughts on book-shaped objects. Note: This episode was recorded before the book actually released. Joe's post-release comment— "Since even diehard fans were unhappy with the quality of the book, it’s hard to Bielieve the think pieces claiming that celebrities don’t need publishers anymore."…

A People's Guide to Publishing

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Episode 293: Relationships, Anxiety, and Lamps- A Q&A w/Dr. Faith G. Harper 36:41

24 weeks тому36:41

36:41

This week, we pretend we're one of those "hang out and chat about whatever" podcasts, because it's time for Dr. Faith's long-awaited return to the pod! Join Dr. Faith, Joe, and Elly while they answer reader questions, her upcoming books, surviving the holidays, and more. There are always shenanigans when Dr. Faith comes around, so we hope you have as much fun as we did. (If you're wondering what's up with the "advertisers" Joe keeps mentioning, there are multiple visual gags in the episode, and we highly recommend catching the vlog on our website at microcosm.pub/NewPodcast )…

A People's Guide to Publishing

31 weeks тому9:22