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055: David Thomson on behavioural science for sustainability
Manage episode 404797529 series 3556050
Вміст надано Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
I welcome David Thomson, VP and Head of the Sustainability Practice at BEworks. Dave is a cognitive experimental psychologist working with large multinational corporations and governments on behaviour change challenges such as electricity consumption reduction, adoption of energy efficient technology and food waste reduction; all of which we touch on in the podcast.
Show notes
- How do we bridge the values-action gap in sustainability?
- Who’s responsibility is it – companies’ or consumers’?
- The Tesla status symbol
- Giving immediate benefits to solve a long-term problem
- How prevalent is corporate greenwashing?
- How to help people reduce domestic electricity consumption
- Moving from small, isolated experiments to impact at scale
- What makes great experimental design?
- What mistakes has Dave made?
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Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto
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