))
Taking Control of Your Online Business Reviews
Manage episode 365591675 series 3290776
Вміст надано GreenMellen. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією GreenMellen або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Online reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive feedback.
Why are online reviews helpful?- People trust objective parties more than your brand
- People use online reviews before they make a purchase
- These online sites make you more discoverable online
- Search for your brand name online
- Claim all of the online review sites you can find
- Audit the information to ensure that it’s accurate
- Create accounts on the other sites that make sense
- Setup email notifications for when a new review is left
- Google My Business
- Yelp (consumer-facing)
- Clutch (services)
- Glass Door/Indeed (hiring)
- G2 (software)
- Industry-specific (Houzz, Upcity, Blue Bird, BBB, etc.)
- Respond to everything— positive or negative
- Be timely— within a week or not at all
- Thank people for leaving a review
- Take negative comments to offline conversations
- Link to it from your website
- Automated emails to new customers
- Scannable QR codes in brick-and-mortar locations
- Asking people in person
- Can’t offer anything in return
- 4.5 is ideal because people don’t trust 5.0 ratings
71 епізодів
Поширити
