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30% of leads from this content strategy
Manage episode 440250434 series 3579554
Вміст надано Erik Jacobson and Erik Jacobson from Hatch. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Erik Jacobson and Erik Jacobson from Hatch або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory).
Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already on their short-list to explore.
Here’s what you’ll learn in this episode:
- Pete’s content strategy and philosophy
- Create content so good people would pay for it
- How to measure content
- How to maintain content consistency and momentum
- Pete’s LinkedIn playbook & learnings
- The B2B content trends Pete is most excited about
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Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
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