In this compelling episode of the Law Firm Accelerator by BSPE Legal Marketing, attorney Shekar Jayaraman from Jayaraman Law shares his strategies for successfully combining estate planning and litigation with authentic, client-focused marketing. Shekar reveals how his proactive approach and genuine engagement have propelled his firm's growth, including winning a notable case against Google. Attorneys looking for practical marketing insights and growth strategies will find this episode invaluable. Podcast Takeaways: Client Care: Emphasize empathy to strengthen client loyalty. Marketing Strategy: Educate to authentically engage your audience. Internal Processes: Leverage technology to optimize client service and firm operations. Litigation Insights: Evaluate cases realistically, understanding the long-term impact on your firm. Brand Authenticity: Maintain authenticity in all outreach and communications. Professionalism: Present clearly and professionally at every client interaction and event. Team Dynamics: Recruit skilled team members who complement your skills and drive firm success. Strategic Expansion: Expand your geographical footprint rather than practice areas to maintain firm quality. Networking: Engage consistently and genuinely in various professional communities. Systems Integration: Use integrated CRM systems to streamline client interactions and enhance marketing effectiveness. About Shekar Jayaraman: Shekar Jayaraman is the founder of Jayaraman Law , specializing in estate planning, business litigation, and proactive client relationships. Known for successfully litigating against major corporations like Google, Shekar blends authenticity and professionalism to offer unique client-focused legal services. About Viktoria Altman: Viktoria Altman is the host of the Law Firm Accelerator podcast and a recognized expert in legal marketing and business growth strategies. Her dynamic approach helps lawyers across the U.S. build thriving, client-centered practices. About BSPE Legal Marketing: BSPE Legal Marketing specializes in innovative, personalized strategies that drive growth and enhance visibility for law firms. By combining digital expertise with a deep understanding of legal industry nuances, BSPE helps attorneys effectively reach and engage their ideal clients.…

In this episode of the Law Firm Accelerator by BSPE Legal Marketing, Holly Sheridan, founder of Sheridan Lawyers, shares her inspiring journey from starting a small general practice to building a successful family law firm in Pennsylvania. Holly discusses strategic insights on firm management, effective client engagement, and essential marketing tactics. She candidly reflects on valuable lessons learned, offering practical advice for growing a thriving legal practice. Podcast Takeaways: Find Your Niche: Clearly define your practice area to build expertise and credibility. Choose Wisely: Select marketing partners who understand your practice size and specialty. Stay Connected: Keep potential clients engaged through consistent and insightful newsletters. Harness In-House Talent: Use internal resources for genuine, effective social media outreach. Local Presence Matters: Engage meaningfully with your community through events and local branding. Be Flexible: Remain open to changing your legal focus according to market and client demands. Build Your Team Right: Foster an educational, positive firm culture to enhance productivity. Prioritize SEO: Invest in search engine optimization to steadily attract new clients online. Strategic Networking: Network selectively to improve the quality and relevance of referrals. Transparency Wins: Build transparent relationships by avoiding unnecessary long-term commitments. About Holly Sheridan: Holly Sheridan is the founder of Sheridan Lawyers , a prominent family law firm in Pennsylvania. With over a decade of legal experience, Holly has navigated the complexities of family law, growing her firm from a small startup into a respected practice. Known for her compassionate approach and strategic insights, Holly consistently advocates for her clients’ best interests. About Viktoria Altman: Viktoria Altman is the founder and lead strategist at BSPE Legal Marketing . With a proven track record in helping law firms excel through targeted digital marketing strategies, Viktoria brings unique insights into law firm growth and sustainability. She passionately helps attorneys attract ideal clients through expert SEO and tailored online strategies. About BSPE Legal Marketing: BSPE Legal Marketing specializes in digital marketing and strategic growth for law firms. Leveraging extensive experience in SEO, online marketing, and client acquisition strategies, BSPE Legal Marketing partners closely with law firms to enhance their online visibility, drive targeted client traffic, and achieve sustained growth. Youtube: https://youtu.be/x-MywI01UIE…

In this episode of The Law Firm Accelerator, BSPE Legal Marketing’s Viktoria Altman interviews Jonathan Breeden of the Breeden Law Office. Jonathan shares his 24-year journey building a thriving North Carolina family law practice. He dives deep into his shift from marketing confusion to strategic clarity—leveraging SEO, CRMs, and performance tracking to scale his firm to 18 employees and four locations. This episode is a must-listen for any attorney ready to turn leads into lasting growth. Podcast Takeaways: SEO First: Build and maintain a high-performing, search-friendly website. Automate Follow-Ups: Use automation to consistently engage and convert leads. Track Everything: Know your numbers—from visits to conversion rates—to scale effectively. Build a Team: Don’t try to do everything alone; invest in intake and support staff. Invest Wisely: Know what your marketing dollars are actually producing in revenue. Start with Education: Educate leads before asking them to commit. Use CRMs: Implement the right CRM to manage contacts and marketing. Test and Tweak: Run audits and regularly test your content and site performance. Community Matters: Build local credibility through community-focused content. Ditch Scarcity: Knowledge and tracking break the fear-based mindset that holds growth back. About Jonathan Breeden: Jonathan Breeden is a seasoned North Carolina attorney and the founder of Breeden Law Office . With over two decades of experience in family law, Jonathan leads a growing firm across multiple locations, combining legal skill with a data-driven business approach. About Viktoria Altman: Viktoria Altman is the founder of BSPE Legal Marketing and host of The Law Firm Accelerator. She brings a results-driven approach to law firm growth through SEO, automation, and intelligent lead management. About BSPE Legal Marketing: BSPE Legal Marketing helps law firms grow through strategic SEO, lead generation, and marketing automation systems tailored to the legal industry. Their podcast series offers valuable insights from real-world attorneys and legal marketers. Youtube: https://youtu.be/umwF2YXp-5A…

Join host Viktoria Altman of BSPE Legal Marketing as she interviews Angela Giampolo, founder of Giampolo Law Group and Philly Gay Lawyer, about leveraging authentic marketing, niche specialization, and community engagement to build a distinctive and successful legal practice. Angela shares practical insights from her experience growing a practice uniquely dedicated to the LGBTQ community, offering powerful lessons for attorneys looking to effectively market their own firms. Podcast Takeaways: Client Relationships: Select clients who align with your practice values to foster long-term satisfaction. Niche Specialization: Specialize deeply within a clearly defined niche to position yourself uniquely. Authentic Branding: Let genuine personality drive your marketing strategy to attract ideal clients. Vision Alignment: Create and maintain a clear vision for your practice to guide strategic decisions. Media Opportunities: Seek media coverage proactively to enhance your firm's credibility and visibility. Content Strategy: Produce specialized and nuanced content regularly to build authority in your field. Strategic Collaboration: Form meaningful relationships with attorneys in other jurisdictions to extend your practice ethically. Community Impact: Integrate community involvement in your practice to amplify your firm’s impact. Internal Marketing: Consider managing social media internally to preserve authenticity and engagement. Creative PR: Use targeted speaking and writing opportunities to elevate your profile within your niche. About Angela Giampolo: Angela Giampolo is the founder of Giampolo Law Group and the creator behind Philly Gay Lawyer, a practice uniquely dedicated to serving the LGBTQ community through estate planning, family law, and proactive legal advocacy. Renowned for her authentic marketing style and community-focused initiatives, Angela is also the visionary behind Caravan of Hope , providing pro bono legal services nationwide. About Viktoria Altman: Viktoria Altman is a marketing leader and founder of BSPE Legal Marketing , where she empowers small law firms to effectively compete against larger firms. Viktoria specializes in strategic digital marketing, web optimization, and SEO tactics that enable lawyers to attract their ideal clients efficiently and authentically. About BSPE Legal Marketing: BSPE Legal Marketing focuses exclusively on small law firms, offering tailored digital marketing services to increase visibility, improve conversion rates, and deliver consistent growth. Known for its responsive approach and dedication to client success, BSPE provides comprehensive solutions including SEO, PR, and innovative content marketing strategies. Youtube: https://youtu.be/uAj9_gA8JvQ…

In this episode of The Law Firm Accelerator Podcast from BSPE Legal Marketing, attorney and author Bree Sullivan-Howell discusses how her personal divorce experience shaped her compassionate approach to family law and led her to write Crush Your Divorce and Keep Your Faith. She and host Viktoria Altman also explore impactful marketing strategies, the importance of trust, and the power of genuine client connections. Podcast Takeaways: Leverage Authentic Stories: Use real-life experiences to build genuine rapport with clients. Community Connection: Engage with local networks to establish credibility and recognition. Faith-Focused Approach: Integrate personal values respectfully to guide clients in stressful situations. Video Transparency: Let clients see who you are through short, personable clips. Selective Marketing: Concentrate on the platforms most relevant to your target audience. Stay Professional: Balance creative outreach with respect for ethical guidelines. Educate Clients: Provide resources and guidance to empower clients before consultations. Aim for Longevity: Plan a long-term strategy with consistent branding and messaging. Encourage Growth: Use each new challenge as a catalyst for personal and professional development. Focus on Service: Always center your practice on helping clients solve their problems. About the Interviewee (Bree Sullivan-Howell) Bree Sullivan-Howell is a dedicated family law attorney who combines legal expertise with a faith-based outlook. Through her book Crush Your Divorce and Keep Your Faith , she offers guidance and empathy for those facing one of life’s most challenging transitions. Book coach: Michelle Melton Cox About the Host (Viktoria Altman) As the founder of BSPE Legal Marketing , Viktoria Altman specializes in empowering law firms to build strong brands and attract the right clients. She hosts The Law Firm Accelerator Podcast to spotlight strategies and success stories that can transform legal practices. About BSPE Legal Marketing BSPE Legal Marketing is committed to providing tailor-made marketing solutions for law firms of all sizes. From SEO to social media and beyond, BSPE helps lawyers grow their practices with proven, ethical, and results-driven tactics. Youtube: https://youtu.be/hLmB9SWINlI…

In this episode of Law Firm Accelerator brought to you by BSPE Legal Marketing , Andre Regard from Regard Law Group shares his journey of integrating a diverse legal practice with entrepreneurial ventures. Based in Lexington, Kentucky, he discusses his approach to business litigation, equine law, personal injury, and innovative legal marketing, providing actionable insights for legal professionals looking to differentiate their practice in today’s competitive market. Podcast Takeaways: Client Focus: Build enduring relationships to ensure a steady flow of referrals. Distinct Branding: Develop separate online identities for each legal practice area. Targeted Marketing: Identify and serve niche legal markets where your expertise stands out. Authenticity Wins: Use genuine storytelling to connect deeply with prospective clients. Stay Consistent: Reinforce your brand message with regular, repetitive marketing efforts. Embrace Technology: Leverage digital tools to keep your practice accessible and efficient. Merge Passions: Combine your personal interests with your legal practice for a unique edge. Be Responsive: Prioritize prompt client communication to secure new leads. Innovate Constantly: Experiment with new content formats to expand your outreach. Hard Work Pays Off: Dedicate yourself to consistent effort as the key to long-term success. About Andre Regard: Andre Regard is a seasoned business attorney based in Lexington, Kentucky, with over 20 years of experience in business litigation, equine law, personal injury, and more. His innovative approach combines legal experience with entrepreneurial ventures, making him a dynamic force in the legal industry. About Viktoria Altman: Viktoria Altman is the host of the Law Firm Accelerator podcast, where she engages with top legal minds to explore cutting-edge strategies and insights. Known for her thoughtful questions and deep understanding of legal marketing, Viktoria brings out the best in every guest she interviews. About BSPE Legal Marketing: BSPE Legal Marketing is dedicated to helping legal professionals elevate their practices through innovative marketing strategies and digital solutions. By partnering with industry experts, BSPE Legal Marketing provides actionable insights that drive growth and build lasting client relationships. youtube: https://youtu.be/6I15G-qU3wQ…

Welcome to another in-depth interview presented by BSPE Legal Marketing , featuring Attorney Valerie Fenchel of Fenchel Family Law . Valerie shares her real-life experience of embracing family law, building a team committed to higher-level client care, and creating a firm culture where authenticity and empathy fuel lasting success. Ten Podcast Takeaways: Embrace Genuine Belief: Show real conviction in the value you offer to overcome marketing hesitations. Foster Relationships: Create meaningful in-person experiences or virtual touchpoints to keep referrals strong. Live Your Values: Allow personal stories and honesty to guide your brand, attracting aligned clients. Define Success Metrics: Set clear expectations for team roles and responsibilities for consistent service. Collaborative Growth: Involve your team in improving systems and building a united firm culture. Target the Right Clients: Work with individuals who respect and can invest in your approach. Integrate Family & Work: Acknowledge personal life alongside professional goals for authentic balance. Stay Documented: Protect the firm and your staff with detailed performance guidelines and reviews. Innovate During Lulls: Use slower periods to explore new marketing strategies or refine existing ones. Service Over Sales: Let genuine concern for client outcomes guide business decisions and expansion. About the Interviewee (Attorney Valerie Fenchel): Attorney Valerie Fenchel is the founder of Fenchel Family Law, based in the San Francisco Bay Area. She believes in empowering clients through compassionate representation, clear communication, and strategic advocacy. Driven by her passion for helping families, Valerie has built a thriving, values-based law practice. About the Host (Viktoria Altman): Viktoria Altman is a dedicated marketer and entrepreneur who loves connecting with forward-thinking professionals. She excels at teasing out the stories behind successful businesses, and she brings warmth, expertise, and practical insights to every conversation. About BSPE Legal Marketing: BSPE Legal Marketing is committed to showcasing diverse perspectives in the legal industry. Through interviews, marketing solutions, and hands-on strategies, they empower law firms to elevate their brands, enhance client relationships, and achieve sustainable growth. https://youtu.be/V2tlb-atu3I?si=OZbYvM9dhRUPm4oI…

In this Law Firm Accelerator Viktoria Altman ( BSPE Legal Marketing ) speaks with Joseph Gates from Gates Law Firm who shares how he focuses on complex cases through close collaboration with referring lawyers, emphasizes staying true to his values and compassionate approach, and relies heavily on genuine relationship-building—rather than broad marketing—for sustained business growth. Key Episode Takeaways: Referral Focus: Prioritize relationships with fellow attorneys who regularly pass along complex cases to grow your caseload efficiently. True-to-Values Branding: Align your public image with your core beliefs and passion for advocacy to attract like-minded clients and colleagues. Deep Connections : Engage in trial lawyer associations and committees to form bonds that lead to consistent referrals and speaking opportunities. Authentic Outreach: Use automated email tools to maintain genuine, meaningful contact with potential referral sources rather than mass marketing. (Joseph recommends levitate.ai) One-to-One Marketing: Treat each referring attorney or past client as a valued partner and tailor your communication to their specific needs. Storytelling Impact: Highlight real-life case outcomes to demonstrate your commitment to justice and build immediate trust with prospective clients. Efficient Systems: Adopt a robust case management platform to streamline data entry, automate forms, and free up time for high-level legal work. Transparent Timelines: Set realistic expectations about the litigation process to earn client confidence and reduce unnecessary stress. Public Safety Emphasis: Frame your work as a path to preventing future harm, helping clients see a broader purpose behind their case. Financial Preparedness: Minimize personal debt and overhead to retain the flexibility needed for taking strategic risks in your practice. About Joseph Gates: Joseph Gates, a personal injury lawyer based in Little Rock, Arkansas, centers his practice on complex, high-stakes cases and emphasizes empathy, transparency, and relationship-building as the core pillars of his legal advocacy. About Viktoria Altman: Podcast Host Viktoria Altman from BSPE Legal Marketing focuses on guiding law firms toward sustainable growth, drawing on her own experiences as an entrepreneur and marketer to highlight the strategies that truly elevate legal practices. About BSPE Legal Marketing: BSPE Legal Marketing is a results-driven agency dedicated to helping attorneys streamline their online presence, boost client acquisition, and cultivate lasting professional relationships through practical, data-informed tactics. Youtube: https://youtu.be/W5FBvDDv7jI…

In this interview from Jane Fowler Law, PLLC and BSPE Legal Marketing , Jane Fowler, a family and estate attorney in Texas, recounts how she started law school at age 45, overcame personal challenges, and built a thriving practice by focusing on genuine connections, inclusive values, and a willingness to explore new opportunities. Jane, and podcast host Viktoria Altman discuss how Jane's background in finance and radio shaped her approach to marketing, networking, and technology, highlighting that it’s never too late to pursue your passion while helping others along the way. Podcast takeaways: Career Reinvention: Show it's never too late to pursue your passion in law, even if you start later in life. Diverse Skill Set: Leverage non-legal talents, such as business or media experience, to stand out and attract clients. Proactive Support: Hire trusted bookkeepers, accountants, and practice management help so you can focus on client work. Marketing Foundation: Maintain a strong digital presence, especially on Google, to make it easy for people to find you. Strategic Flexibility: Stay open to new case types that align with your core capabilities and past experience. Authentic Networking: Join community groups and bar associations to meet peers, potential clients, and referral partners. Technology Adoption: Use modern tools, from virtual meetings to AI-driven note-taking, to simplify operations. Tailored Solutions: Avoid cookie-cutter forms by emphasizing custom approaches that address each client’s situation. Mindful Spend: Invest in ads and directories with a clear strategy to avoid wasting marketing dollars. Balanced Portfolio: Mix profitable cases with lower-fee or pro bono work to build goodwill and widen your impact. About Jane Fowler: Jane Fowler is a family and estate attorney in Texas who enrolled in law school at age 45, bringing a unique blend of business, finance, and radio experience to her practice. She focuses on genuine client care and personalized solutions, believing that a tailored approach is key to guiding individuals through life’s legal challenges. About Viktoria Altman: Viktoria Altman is the founder of BSPE Legal Marketing, where she focuses on helping law firms build a robust online presence. Drawing from her years of experience working closely with attorneys she has recently published a book: Small Law Firm Digital Marketing in 2025: Work with Clients You Love, Stand Out, and Scale on Your Terms About BSPE Legal Marketing: BSPE Legal Marketing is a digital agency dedicated to helping small law firms stand out in a competitive market. Their comprehensive services span website design, search engine optimization, content creation, and more, all designed to attract quality leads and sustain long-term success.…