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Вміст надано casualcattleconversations. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією casualcattleconversations або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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What makes some people supercommunicators? How can you become one too? This is the central lesson in Charles Duhigg’s bestseller Supercommunicators: How to Unlock the Secret of Communication. Charles and Chris dissect what makes messy conversations so great, how to ask deep questions, and whether women and men communicate differently. They also discuss the different rules for different technologies — from telephones to Facebook to Signal — and how cautious politeness may be the best method to communicate effectively online. Follow Host: Chris Duffy (Instagram: @ chrisiduffy | chrisduffycomedy.com ) Guest: Charles Duhigg (Instagram: @charlesduhigg | LinkedIn: @charlesduhigg | Website: https://charlesduhigg.com/ ) Links Supercommunicators: How to Unlock the Secret Language of Connection The Power of Habit: Why We Do What We Do in Life and Business Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts For the full text transcript, visit go.ted.com/BHTranscripts Hosted on Acast. See acast.com/privacy for more information.…
Casual Cattle Conversations
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Вміст надано casualcattleconversations. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією casualcattleconversations або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Casual Cattle Conversations is the podcast for beef cattle producers and ranchers to explore new ideas and hear stories that will help them improve their current management practices. Shaye Koester - Wanner connects listeners to other cattle producers and beef industry experts to discover what management practices, industry trends, current events and inspiring stories are impacting today’s beef cattle industry.
…
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255 епізодів
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Manage series 3578050
Вміст надано casualcattleconversations. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією casualcattleconversations або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Casual Cattle Conversations is the podcast for beef cattle producers and ranchers to explore new ideas and hear stories that will help them improve their current management practices. Shaye Koester - Wanner connects listeners to other cattle producers and beef industry experts to discover what management practices, industry trends, current events and inspiring stories are impacting today’s beef cattle industry.
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×In this episode of the Casual Cattle Conversations podcast, Shaye Wanner interviews ranchers Jon and Patty about their approach to marketing open heifers. The conversation covers various sales methods, the importance of genomic testing, and strategies for building a high-quality herd. Jon and Patty share insights into their decade-long relationship with Wasem Red Angus, their balanced approach to breeding and selection, and the benefits of marketing through trusted partnerships. They also discuss the challenges they've faced and offer advice for other ranchers looking to improve their operations. This episode provides valuable knowledge for both seasoned ranchers and those new to the cattle industry. Learn more about Pluck here: https://eatpluck.com/?ref=SHAYEWANNER Find more information and more episodes at https://www.casualcattleconversations.com/ 00:00 Welcome to Casual Cattle Conversations 00:17 Meet Jon and Patty 00:57 Why Bet on the Beef Industry? 02:13 Marketing Open Heifers: Strategies and Experiences 08:58 The Role of Genomic Testing 10:12 Challenges and Solutions in Heifer Marketing 13:44 Advice for Fellow Ranchers 19:21 Exploring New Marketing Avenues 23:49 Balancing Terminal and Maternal Traits 26:08 Conclusion and Final Thoughts…
In this episode of the Casual Cattle Conversations podcast, Shaye talks with Kelly Sanders about fetal programming and its implications for cattle nutrition. Kelly shares his journey and passion for cattle, discussing his role at Westway Feed Products. He explains the technical aspects of fetal programming, the impacts of environmental and nutritional factors on cattle development, and provides practical advice for ranchers to ensure optimal cattle health and performance throughout gestation. He emphasizes the importance of maintaining body condition scores, using balanced nutrition programs, and leveraging available resources to mitigate adverse effects on cattle. The episode offers a comprehensive look at managing cattle nutrition to maximize genetic potential and overall herd quality. Learn more about Westway Feed Products here: https://bit.ly/4lBtKRK Find more information and more episodes at https://www.casualcattleconversations.com/ 00:39 Meet Kelly Sanders: Passion for Cattle Nutrition 02:53 Understanding Fetal Programming 04:25 Impact of Fetal Programming on the Beef Industry 15:53 Practical Steps for Ranchers 27:48 Final Thoughts and Resources…
In this episode of the Casual Cattle Conversations podcast, Shaye visits with Rocky Brown to discuss effective fall and winter watering systems for cattle ranchers. Rocky, who operates Wald Fencing, a local farm supply store, shares expert advice on both temporary and permanent watering solutions to help keep water flowing and reduce winter maintenance headaches. Highlights include tips on various watering systems, the benefits of using geothermal heat and energy-efficient methods, and key considerations when installing permanent solutions such as Ritchie waters. Additionally, Rocky emphasizes the importance of sharing knowledge within the beef industry to collectively elevate the success of all producers. 01:19 Meet Rocky Brown: Expert in Winter Watering Systems 01:38 The Importance of the Beef Industry 03:56 Rocky's Business and Customer-Driven Approach 06:57 Temporary Winter Watering Solutions 18:52 Permanent Winter Watering Solutions 22:40 Removing and Thawing Water Systems 23:06 Geothermal Heat and Insulation Benefits 23:20 Customer Experiences and Product Endorsements 25:04 Concrete Pads for Livestock 27:22 Rough Cut Lumber Alternatives 29:45 Ritchie Water Systems Overview 32:33 Ritchie Water System Enhancements 39:17 Tank Heaters and De-Icers 43:14 Final Thoughts and Industry Advice Find more information and more episodes at https://www.casualcattleconversations.com/ Learn more about Wald Fencing here: https://bit.ly/3KMGd7v Learn more about Pluck here: https://eatpluck.com/?ref=SHAYEWANNER…
In this episode of the Casual Cattle Conversations podcast, Shaye is joined by Jeananne from the Red Angus Association of America (RAAA) to discuss the advantages of value added programs for cattle producers. The conversation covers the importance of genetic verification, age and source documentation, and the specific benefits of RAAA's programs such as Angus Access and Allied Access. Jeananne explains how these programs boost marketability and premiums for producers, regardless of breed. The discussion also touches on the recent rebranding of the Feeder Calf Certification Program to Angus Access and the transition to electronic ID tags for improved traceability. For more details, listeners are encouraged to check additional resources and contact RAAA directly. Learn more about RAAA here: https://bit.ly/4iaU6b Find more information and more episodes at https://www.casualcattleconversations.com/…
In this episode of the Casual Cattle Conversations podcast, Shaye Wanner speaks with Elaine Froese about the critical and often overlooked topic of non-family farm transition plans. Elaine, a seasoned expert in farm transitions and coaching, emphasizes the importance of considering non-family members in continuity plans. She offers insights for both the rising generation seeking better opportunities and the senior generation without family successors. Key points include the necessity of solid agreements, financial literacy, and understanding individual strengths and gaps. Elaine also touches on the importance of open communication within the family and the community to ensure a harmonious transition. Listeners are encouraged to take proactive steps in planning to avoid being stuck in unfulfilling situations and to find value in collaborative efforts. 00:00 Introduction to Casual Cattle Conversations 00:18 Guest Introduction: Elaine Froese 00:29 Non-Family Transition Plans 01:42 Elaine's Background and Experience 02:32 Importance of Non-Family Transitions 03:18 Challenges and Opportunities in Non-Family Transitions 05:17 Real-Life Examples and Success Stories 12:16 Financial Literacy and Transparency 14:34 Understanding Your Skillset and Gaps 17:54 Starting Conversations and Agreements 33:07 Final Thoughts and Contact Information Learn more about Elaine here: https://bit.ly/46KdlUm Learn more about the Red Angus Association of America: https://bit.ly/4iaU6b…
In this episode of the Casual Cattle Conversations podcast, Shaye talks with Tucker Brown about using social media as an alternative revenue stream for ranchers. Tucker shares his journey of leveraging platforms like Facebook, Instagram, TikTok, and YouTube to not only market their cattle operations but also create a substantial income. He discusses the challenges and rewards, the transition from casual posting to serious content creation, and the impact this has had on his family's life. He also gives practical advice on storytelling, handling negative feedback, and selecting brand partnerships, emphasizing the importance of staying authentic and strategic. This insightful conversation sheds light on how ranchers, especially the younger generation, can use social media to sustain and grow their family operations while inviting more people into the world of agriculture. Learn more about Performance Beef: https://bit.ly/47PxY3W Learn more about Red Angus here: https://bit.ly/4iaU6bb Connect with Shaye: https://www.casualcattleconversations.com/ 00:00 Introduction to the Podcast 00:41 Meet Tucker Brown: A Ranching Legacy 03:14 Social Media as a Revenue Source 05:20 The Journey and Impact of Social Media 11:22 Monetization and Brand Partnerships 16:13 Advice for Aspiring Social Media Influencers 22:06 The Long Game: Building a Sustainable Presence 24:14 Speaking Engagements and Final Thoughts…
In this episode of the Casual Cattle Conversations podcast, Shaye chats with Luke Ressler about innovative ranching practices that improve both livestock management and soil health. Luke and his wife Elli operate a diversified ranch in Northeastern North Dakota. They delve into the benefits of using cover crops and bale grazing to extend grazing days and enhance soil quality, especially in challenging Northern climates. Luke shares insights from their fall and winter grazing practices, the integration of no-till farming, and their transition to fall calving. The episode also covers the challenges and learning curves associated with these methods, offering practical advice for ranchers looking to adopt similar strategies. 00:17 Meet Luke Ressler: Diversified Ranching in North Dakota 02:40 Grazing Practices and Soil Health 07:29 Cover Crops: Implementation and Benefits 19:27 Challenges and Adaptations in Ranching 25:10 Bale Grazing: Techniques and Benefits 34:30 Reflections and Future Plans Learn more about Performance Beef: https://bit.ly/47PxY3W Learn more about Red Angus here: https://bit.ly/4iaU6bb Connect with Shaye: https://www.casualcattleconversations.com/…
In this solo episode of Casual Cattle Conversations , Shaye Wanner walks through six key factors ranchers should consider when choosing herd management software. From cost and user access to ease of use and long-term value, Shaye shares real-world experiences from both seedstock and commercial operations. Whether you’re still jotting notes in a red calving book or testing out digital platforms, this episode will help you evaluate which system best fits your ranch’s needs, reduces stress, and increases profitability. 👉 Tune in for practical insights that make recordkeeping easier and more profitable for your operation. 📌 What You’ll Learn: 0:00 – Introduction 1:20 – Why herd records matter for profitability 2:20 – Factor 1: What problems does it solve? 4:45 – Factor 2: Will it work for your ranch in 5 years? 7:10 – Factor 3: Cost and return on investment 9:39 – Factor 4: User access and team needs 11:00 – Factor 5: Web-based, app-based, or both? 12:04 – Factor 6: Ease of use for your crew 14:32 – Bonus: Onboarding and training for success 16:00 – Final recap and closing thoughts Resources: Performance Beef: https://bit.ly/47PxY3W https://www.casualcattleconversations.com/…
Host Shaye Wanner speaks with Jared Ranly, a veterinarian and backgrounder, about effective strategies for receiving cattle and enhancing profitability in the beef industry. Jared shares his extensive experience in the cow-calf and backgrounding sectors, emphasizing the importance of health protocols, nutrition, and technology in managing cattle operations – specifically how Performance Beef positively impacts the profit and confidence of cattle feeders. The conversation also highlights common challenges faced during the receiving process and the significance of maintaining good veterinary-client relationships and accurate record-keeping for better decision-making. Learn more about Performance Beef: https://bit.ly/47PxY3W Chapters 00:00 Introduction to Cattle Conversations 00:55 Jared's Background in the Beef Industry 04:05 Receiving Cattle: Key Steps and Protocols 10:05 Challenges in Receiving Cattle 14:02 Technology and Profitability in Cattle Management 22:01 The Importance of Record Keeping 23:58 Final Thoughts and Advice Connect with Shaye: https://www.casualcattleconversations.com/…
In this episode of Casual Cattle Conversations , host Shaye Wanner sits down with Katey Johnson, a first-generation rancher and beef advocate, to talk about addressing consumer concerns in today’s beef industry. From questions about grass-fed vs. grain-finished beef to myths about factory farms, Katey shares how she connects with consumers at farmers markets, online, and through direct-to-consumer beef sales. If you’ve ever wondered how to better engage with consumers or how to respond to tough questions about beef production, this conversation will give you practical insights and encouragement. Timestamps: 00:00 – Introduction with Shaye Wanner 01:35 – Why Katey Johnson bet on the beef industry 04:21 – Becoming a first-generation rancher 06:00 – Selling beef direct-to-consumer and shipping nationwide 07:21 – Common consumer concerns about beef production 09:22 – Explaining the beef lifecycle: cow-calf to feedyard 11:14 – Why Katey is “Team Beef” regardless of how it’s finished 13:03 – Grass-finished vs. grain-finished: consumer perceptions 15:24 – Shocking myths and misinformation consumers believe 17:05 – Beef’s role in upcycling food byproducts 18:30 – Addressing glyphosate and other health claims 19:57 – Building consumer trust as a rancher 21:27 – Advice for ranchers: engaging with consumers respectfully 23:36 – What Katey would do differently in her first five years 24:50 – Where to connect with Katey online Resources & Links: Follow Katey Johnson: @zerocattleranch @kateyjohnsoncreative Favorite Seasoning: EatPluck.com (use code ShayeWanner for 15% off) Free Ranching Community: https://www.facebook.com/share/g/1FKWGvQKxh/…
In this episode of Casual Cattle Conversations , Shaye Wanner visits with Shane White of Ceres Tag and Justin Hossfeld of RangeView by Envu. Together, they explore how integrating these two technologies helps ranchers make data-driven decisions about grazing management, forage utilization, cattle performance, and theft prevention. From tracking real-time animal behavior to managing pastures with geospatial data, discover how technology can become your ranch’s “extra hired hand” while improving profitability and sustainability. Timestamps: 00:00 – Introduction with Shaye Wanner 01:15 – Why Shane White & Justin Hossfeld bet on the beef industry 03:30 – Overview of RangeView by Envu 05:15 – Introduction to Ceres Tag and its satellite-powered ear tags 06:55 – Data dashboards and grazing management tools in RangeView 09:05 – Alerts, utilization tracking, and planning pasture moves 12:39 – Measuring ROI: feed costs, efficiency, and time savings 14:40 – How ranchers can start with RangeView 16:00 – Benefits of Ceres Tag: forage intake, animal tracking, and theft prevention 19:55 – Real-time notifications and peace of mind 24:00 – Overcoming intimidation with technology adoption 25:30 – The power of integration: RangeView + Ceres Tag 30:30 – Individual animal data and management possibilities 32:40 – Future innovations for RangeView 34:05 – What’s next for Ceres Tag and ranching technology 36:00 – Final thoughts: Why now is the time to invest in technology 37:50 – Closing remarks and resources Resources: Learn more about RangeView: https://bit.ly/3JL7BlI Explore Ceres Tag: https://bit.ly/45WlwfW Connect with Shaye Wanner: https://www.casualcattleconversations.com/ Hashtags: #Ranching #BeefIndustry #CattleManagement #ForageUtilization #LivestockTechnology #BeefCattle #RanchManagement #CeresTag #RangeView #CasualCattleConversations…
In this episode of Casual Cattle Conversations , host Shaye Wanner sits down with Jim Strickland, a sixth-generation Florida rancher managing multiple operations across the state. Together, they discuss how Vence’s virtual fencing technology is transforming ranch management—helping producers through hurricanes, improving wildlife habitats, protecting calves from predators, and creating new opportunities for conservation. Jim shares real-world examples from his ranches, from reducing calf losses to alligators to managing grazing for wildlife corridors and water quality. He also explains how his employees adapted to the technology and what ranchers should consider before adopting it. If you’re curious about the future of ranching technology and how it ties into profitability and stewardship, this conversation is full of practical insights. Timestamps: 00:00 – Introduction with Shaye Wanner 01:18 – Why Jim Strickland bets on the beef industry 04:19 – Overview of Strickland Ranch and Blackbeard Ranch operations 09:31 – How Jim was introduced to virtual fencing technology 15:20 – Conservation and wildlife benefits of virtual fencing 21:55 – Managing hurricanes with Vence 28:05 – Protecting calves from alligators 33:12 – How employees adapted to the technology 38:58 – Challenges ranchers should know before starting 43:44 – Opportunities for public land grazing 44:24 – Questions to ask before investing in virtual fencing 47:18 – Closing thoughts and resources Resources: Blackbeard's Ranch | Strickland Ranch | Lost Girl Prairie Ranch | Florida Conservation Group | Vence Virtual Fence…
Join Shaye Wanner on the Casual Cattle Conversations podcast as she delves into the intricacies of improving pregnancy rates in cattle with expert Lacey Quail. Discover practical strategies and insights to enhance reproductive efficiency in your beef cow herd. Timestamps: 00:00 - Introduction by Shaye Wanner 01:15 - Meet Lacey Quail: Background and Expertise 03:45 - Understanding Conception vs. Pregnancy Rates 07:30 - Industry Standards and Expectations 10:00 - Troubleshooting Low Pregnancy Rates 15:20 - Importance of Herd Records 18:45 - Missed Opportunities in Reproductive Management 22:00 - Observing Breeding Behavior 25:00 - Final Thoughts and Resources Hashtags: #CattleRanching #ReproductiveEfficiency #LivestockManagement Resources: SenseHub Vence: https://bit.ly/4kfWrCG Rising Ranchers Facebook Group: https://www.facebook.com/share/g/19PZX3xByi/ Don't forget to leave a rating or review and share this episode with fellow ranchers who might find it valuable. Happy ranching!…
Join Shaye Wanner and Aaron Berger as they dive into the world of ranch profits, exploring how ranchers can effectively utilize their profits while being tax conscious. From strategic investments to innovative technologies, discover insights that can transform your ranching operations. Don't miss out on this engaging conversation that promises to keep your herd ahead of the curve. Resources: Learn more about SenseHub Vence: https://bit.ly/4kfWrCG Connect with Shaye: https://www.casualcattleconversations.com/ Chapters: 0:00 Introduction 2:15 Investing in People 7:30 Strategic Financial Planning 14:45 Innovative Ranching Technologies 21:00 Long-term Profit Utilization 28:00 Conclusion Hashtags: #Ranching #Agriculture #ProfitManagement…
Join Shaye Wanner as she sits down with Emma Coffman, a first-generation beef producer, to explore her journey into the ranching industry. Emma shares her experiences, challenges, and the innovative technologies shaping modern ranching. Whether you're a seasoned rancher or new to the field, Emma's story offers valuable insights and inspiration. Key Timestamps: 00:00 - Introduction by Shaye Wanner 02:15 - Emma Coffman's entry into ranching 10:30 - The role of technology in modern ranching 18:45 - Tips for aspiring first-generation producers 25:00 - Building relationships in the industry 28:30 - Final thoughts and advice from Emma Resources Emma's Website: https://doubleeranchadvocacy.com/ Vence: https://bit.ly/4kfWrCG Rising Ranchers: https://www.facebook.com/share/g/16xGD2etnp/ #Ranching #BeefProduction #FirstGenFarmer #AgricultureInnovation #Podcast Don't forget to leave a rating and review, and share this episode with friends who might find it valuable. Connect with Emma through the links provided in the show notes for more insights and resources.…
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Casual Cattle Conversations
In this episode of Casual Cattle Conversations , Shaye Wanner talks with Kelly Sanders and Taylor Garcia from Westway Feed Products to break down the real benefits of liquid feed in the beef industry. From improving cattle nutrition to supporting better ranch management, this conversation tackles everything from urea safety and cost savings to optimizing calf growth. If you're curious about feed safety, supplement strategies, and boosting profitability on your ranch, this episode is for you. Top Takeaways: Liquid feed enhances pasture utilization and cow health. Urea is safe and effective when used correctly. Calves over 500 lbs can benefit from liquid nutritional supplements. Liquid feed improves labor efficiency and can reduce feed costs. Ranchers should seek customized feed programs for best results. Timestamps: 00:00 – Introduction to Liquid Feed and Its Importance 02:57 – Understanding Urea in Liquid Feed 05:58 – The Safety and Efficacy of Urea 08:55 – Cost Benefits of Liquid Feed 11:57 – Nutritional Value and Composition of Urea 15:12 – Year-Round Liquid Feed Availability 18:12 – Impact on Calf Growth and Development 20:48 – Debunking Myths About Urea 24:05 – Liquid Feed Delivery and Accessibility 26:48 – Final Thoughts and Resources Connect with Westway Feed Products 📍 Learn more: https://bit.ly/4lBtKRK Achieve Your Ranch Goals Faster 👉 https://bit.ly/3YzU7h4 Connect with Shaye – https://www.casualcattleconversations.com/…
In this episode of the Casual Cattle Conversations podcast, host Shaye Wanner speaks with Dr. Bob Weber about the upcoming Beef Improvement Federation (BIF) convention. They discuss the importance of encouraging the younger generation to return to ranching, the role of BIF in the beef industry, and the significance of networking at such events. The conversation also highlights the Young Producer Symposium, which aims to engage young ranchers in discussions about entrepreneurship, transition planning, and advocacy. Additionally, they explore the impact of AI and machine learning on ranching practices, as well as the logistics of the BIF convention and the value of attending. Chapters 00:00 Introduction to the Podcast and Guest 02:19 Encouraging the Next Generation in Ranching 05:14 Understanding the Beef Improvement Federation (BIF) 11:05 The Importance of Networking at BIF 14:38 Young Producer Symposium Overview 22:23 Key Topics at the BIF Convention 34:38 The Role of AI and Machine Learning in Ranching 39:00 Tours and Event Logistics 42:10 Final Thoughts and Call to Action BIF https://bit.ly/42tg9Du Performance Beef https://hubs.la/Q03cBlb50 Vigortone Mineral https://bit.ly/3Xe6EGr Noble Research Institute https://bit.ly/3DD7uG0 Connect with the Shaye https://www.casualcattleconversations.com/ #ranching #farming #beefcattle #beefgenetics #cattlebusiness…
In this episode of Casual Cattle Conversations, host Shaye Wanner talks with Devlon Ford of the Noble Research Institute about the fundamentals of grazing management, cattle management, and regenerative ranching. They cover the importance of understanding carrying capacity, stocking rate, and stock density to ensure sustainable and profitable ranching practices. Devlon provides valuable insights on how to create effective grazing plans, avoid common mistakes, and adapt your strategy for better livestock health and increased profitability. This episode is packed with expert advice on how to balance your grazing strategy to avoid costly mistakes, improve your land, and achieve long-term sustainability. Whether you're a rancher or looking to start in the industry, this conversation will help you make informed decisions about your grazing management. Key Topics: The science of grazing management Carrying capacity vs. stocking rate How stock density affects soil health and grazing efficiency The impact of grazing decisions on profitability and livestock health Creating adaptive grazing plans for your ranch Don’t forget to like, subscribe, and leave a comment to let us know your thoughts on regenerative ranching and sustainable grazing practices! Chapters: 00:00 - Introduction to Grazing and Profitability 02:24 - Understanding Carrying Capacity vs. Stocking Rate 14:36 - The Importance of Stock Density in Grazing Management 18:48 - Profitability Implications of Grazing Decisions 22:20 - Adaptive Grazing Strategies for Different Operations 26:22 - Common Mistakes and Missed Opportunities in Grazing Plans 30:00 - Evaluating and Adjusting Herd Size for Sustainability Resources: Noble Research Institute – https://bit.ly/3DD7uG0 Cargill/Vigortone Mineral – https://bit.ly/3Xe6EGr Performance Livestock Analytics – https://hubs.la/Q03cBlb50 Move the Ranch Forward – https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 #grazing #stockingrate #nobleresearch #ranching #beef…
Advocating for the beef industry isn’t just about social media posts—it’s about real, face-to-face conversations that build trust and understanding. In this episode, Kathy Tokash joins Shaye Wanner to share how ranchers can make a difference by engaging with consumers, healthcare professionals, and students. From classroom visits to conversations in the grocery store, Kathy discusses how personal stories and everyday interactions help bridge the gap between ranchers and consumers. Learn how advocacy has evolved and why even small efforts can shape the future of ranching. 🔹 Why face-to-face advocacy is more powerful than ever 🔹 How youth engagement ensures a strong future for the beef industry 🔹 The role of nutrition education in consumer trust 🔹How advocacy has changed over time 🔹 Easy ways to get started with advocacy today Chapters: 00:00 – Introduction to Beef Advocacy: Why it Matters More Than Ever 02:14 – The Importance of the Beef Industry in Everyday Life 05:26 – Face-to-Face Advocacy Strategies: How Ranchers Can Connect with Consumers 11:05 – Advocacy in Healthcare Settings: Educating Professionals on Beef’s Benefits 16:36 – Engaging with Youth: Inspiring the Next Generation of Ranchers & Advocates 24:40 – The Evolution of Advocacy: From Beef Samples to Meaningful Conversations 26:20 – Getting Involved in Advocacy: Small Steps Every Rancher Can Take Resources Noble Research Institute: https://bit.ly/3DD7uG0 Performance Livestock Analytics: https://hubs.la/Q03cBlb50 Cargill Animal Nutrition: https://bit.ly/3Xe6EGr Casual Cattle Conversations https://www.casualcattleconversations.com/ Tune in to learn how you can champion the beef industry and create lasting connections—one conversation at a time! #BeefIndustry #CattleAdvocacy #Ranching #ConsumerEducation…
In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Thaddeus Tharp, an experienced ag lender with deep roots in agriculture and beef production. They explore the critical role of relationships in ag lending, the importance of financial management, and key risk management strategies for cattle producers. Thaddeus shares insights on scaling operations, leveraging technology, and building a strong team to ensure long-term success in the beef industry. Whether you're a seasoned producer or just starting out, this episode is packed with valuable takeaways to help you navigate the financial side of ranching. Key Takeaways ✅ The beef industry offers independence and a unique lifestyle. ✅ Strong relationships are essential for success in ag lending. ✅ Financial management and understanding your numbers are crucial. ✅ Risk management strategies, including price protection, are vital. ✅ Scaling operations requires financial readiness and working capital. ✅ Technology can enhance efficiency and decision-making. ✅ A strong team is key to success in agriculture. ✅ Long-term goals and work-life balance should not be overlooked. Chapters 00:00 – Introduction to the Beef Industry and Ag Lending 03:00 – Thaddeus Tharp’s Background and Experience 06:09 – The Importance of Relationships in Ag Lending 09:08 – Understanding Numbers and Financial Management 12:10 – Risk Management Strategies for Cattle Producers 15:02 – Scaling Operations: Factors to Consider 18:02 – Leveraging Technology in Cattle Operations 21:11 – Building a Strong Team for Success 24:08 – Final Thoughts and Advice for Producers Resources: Performance Beef: https://hubs.la/Q03cBlb50 Red Angus: https://bit.ly/4iaU6bb Cargill Animal Nutrition: https://bit.ly/3Xe6EGr Noble Research Institute: https://bit.ly/3DD7uG0…
In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Blane Lowe to break down the essentials of vaccine efficacy in cattle health and ranch profitability. From veterinary best practices to vaccination protocols, they cover everything you need to know to keep your herd healthy and thriving. Learn why reading vaccine labels, proper storage, and working closely with your veterinarian are key to maximizing animal health and beef production outcomes. Whether you're a seasoned rancher or just starting out, this episode delivers actionable insights to help you make informed decisions on cattle management and disease prevention. 🔹 Key Topics Covered: ✅ The superhero role of cattle in food production ✅ Best practices for vaccine storage and administration ✅ Why following the label is critical for vaccine efficacy ✅ How a strong veterinary-client relationship improves herd health ✅ The cost-benefit of investing in vaccines for long-term ranch success Tune in now to ensure your ranch stays ahead with effective vaccination strategies! 🔔 Subscribe for more expert insights on ranching, cattle health, and the beef industry! Resources: RAAA https://bit.ly/4iaU6bb Cargill https://bit.ly/3Xe6EGr Noble https://bit.ly/3DD7uG0 Casual Cattle Conversations https://www.casualcattleconversations.com/ #CattleHealth #VaccineEfficacy #BeefIndustry #Ranching #VeterinaryPractices #AnimalHealth #CattleManagement…
Virtual fencing is changing the way ranchers manage cattle and land. In this episode of Casual Cattle Conversations, Shaye Wanner talks with rancher Jessie Jarvis about her family's journey with virtual fencing—why they made the switch, the challenges they faced, and how it impacts grazing strategies, fire recovery, and BLM relationships. Learn what it takes to train cattle for virtual fencing, the financial considerations, and how this technology can improve ranch profitability. Don’t miss these valuable insights—hit play now! 00:00 Introduction to Virtual Fencing in Ranching 04:58 The Decision to Implement Virtual Fencing 09:57 Onboarding Process and Training Cattle 14:47 Cost Considerations and Future Implications 19:55 Building Relationships with BLM and Community 24:47 Final Thoughts and Resources for Ranchers 🔔 Subscribe for more ranching insights! 💬 Have experience with virtual fencing? Drop a comment below! Episode Resources: Red Angus: https://bit.ly/4iaU6bb Cargill: https://bit.ly/3Xe6EGr #Ranching #CattleFarming #VirtualFencing #SustainableRanching #CattleManagement #RegenerativeAg #AgTech #GrazingStrategies #FireRecovery #RanchProfitability #LivestockFarming #BLM #CattleTraining #BeefIndustry #RanchLife…
In this episode of Casual Cattle Conversations , host Shaye Wanner sits down with Russell Carrell of Cargill Animal Nutrition to explore strategies for optimizing mineral programs for beef cattle. They cover how to ensure consistent mineral consumption, the impact of water quality on mineral intake, and best practices for mineral feeder placement. Plus, they discuss seasonal mineral adjustments, the differences between organic vs. inorganic minerals, and new innovations in cattle nutrition. Learn how proper cow nutrition impacts calf health, the role of salt in mineral consumption, and why consulting an expert can help ranchers maximize herd performance. Key Takeaways: ✅ Consistent mineral intake is more important than high mineral levels. ✅ Water quality can significantly affect mineral absorption. ✅ Proper feeder placement ensures effective mineral consumption. ✅ Seasonal shifts impact mineral requirements. ✅ Organic minerals offer unique benefits in certain conditions. ✅ Weaning minerals support calf development. ✅ Cow nutrition during pregnancy affects long-term calf health. ✅ Salt can drive mineral intake but should be used strategically. ✅ Expert guidance helps tailor mineral programs for optimal results. Episode Chapters: ⏱ 00:00 – Introduction to Mineral Programs ⏱ 03:03 – Common Challenges in Mineral Consumption ⏱ 06:04 – The Role of Water in Cattle Mineral Programs ⏱ 09:05 – Best Practices for Mineral Feeder Placement ⏱ 12:03 – How Seasons Affect Mineral Needs ⏱ 14:51 – Choosing the Right Mineral for Your Herd ⏱ 18:04 – Organic vs. Inorganic Minerals: What to Know ⏱ 20:55 – Innovations in Cattle Mineral Nutrition ⏱ 24:03 – How Cow Nutrition Impacts Calf Health ⏱ 26:59 – The Role of Salt in Mineral Programs ⏱ 30:12 – Final Thoughts & Expert Advice 🔔 Subscribe now to Casual Cattle Conversations for more expert insights on improving your ranching operation! Learn More About Cargill: https://bit.ly/3Xe6EGr Connect with the Host: https://www.casualcattleconversations.com/…
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Casual Cattle Conversations
In this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Andrew Uden about the growing role of wearable technology in ranching. They discuss how wearables can enhance ranch management, particularly during breeding season and for monitoring animal health. Andrew shares insights on the benefits of data collection, the metrics that wearables measure, and how this technology can lead to better decision-making for ranchers. The conversation also touches on the future of wearables in the industry and the questions ranchers should consider before implementing this technology. Takeaways • Wearables are becoming increasingly cost-effective for ranchers. • The beef industry is seeing more collaboration among its sectors. • Wearables provide early insights into animal health and behavior. • Data from wearables can help detect issues like foot rot sooner. • Ranchers can use wearables to monitor breeding cycles more effectively. • The technology allows for better management of herd health. • Wearables can enhance the efficiency of ranch operations. • Data sharing with veterinarians can improve animal care. • The future of ranching includes a broader ecosystem of technology. • Ranchers need to assess their readiness for adopting wearable technology. Chapters 00:00 Introduction to Wearable Technology in Ranching 02:15 The Passion for the Beef Industry 04:39 Benefits of Wearables for Ranch Management 10:44 Metrics for Breeding Season and Animal Health 17:20 Data Insights for Herd Health and Breeding 23:30 Future of Wearables in Ranching 36:12 Evaluating the Need for Wearables Learn more about HerdDogg: https://bit.ly/3EjuUAm Connect with me! https://www.casualcattleconversations.com/…
In this episode of Casual Cattle Conversations, host Shaye Koester-Wanner engages with Ryan and James from Earth Optics to explore the intricacies of carbon markets in ranching. They discuss the basics of carbon markets, how they function, and the opportunities and risks for ranchers. The conversation highlights the role of Earth Optics in measuring soil health and carbon sequestration, the current trends in carbon markets, and the legal considerations ranchers should be aware of. Takeaways • Carbon markets provide additional revenue streams for ranchers. • Sustainable practices are key to participating in carbon markets. • Earth Optics uses advanced technology for soil measurement. • Legal counsel is crucial when entering carbon agreements. • Ranchers must consider the long-term commitment of contracts. • Communication with project developers is essential. • Drought and environmental changes are accounted for in contracts. • Renters can negotiate terms for carbon participation. • Understanding the additionality requirement is important. Chapters 00:00 Introduction to Carbon Markets in Ranching 05:40 Understanding Carbon Markets: Basics and Functionality 11:14 The Role of Earth Optics in Carbon Measurement 13:40 Current Trends and Opportunities in Carbon Markets 18:21 Risks and Considerations for Ranchers 24:01 Navigating Carbon Programs for Renters 27:41 Challenges and Reasons for Non-Participation 30:59 Legal Considerations in Carbon Agreements 34:51 Flexibility in Management Practices 38:11 Working with Producers: The Earth Optics Experience 41:28 Final Thoughts and Encouragement for Ranchers Resources Learn more about Earth Optics: https://bit.ly/40Y0nQk Learn more about HerdDogg: https://bit.ly/3EjuUAm Move Your Ranch Forward Today: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 #CasualCattleConversations #Ranching #CarbonMarkets #RegenerativeAg #SustainableFarming #SoilHealth #EarthOptics #CarbonFarming #CattleBusiness #AgTech #BeefIndustry #RancherLife #CarbonSequestration #AgricultureInnovation #CattleProfitability…
Shaye Koester-Wanner shares 3 tips for young ranchers who want to take control of their future in the beef industry. Shaye finds these tips helpful as a young rancher herself and they are derived from her years of podcasting and own experiences in the ranching industry. Key Messages Show Up Get Involved Seek Mentorship Check Your Mindset Resources HerdDogg: https://bit.ly/3EjuUAm Refresh Your Podcast: https://www.casualcattleconversations.com/podcast-refresh…
In this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Karla Wilke about the unique nutritional needs of young cows, particularly second-calvers. They discuss the importance of understanding the energy requirements of these high-risk females, effective management practices, and the challenges posed by drought conditions. Karla emphasizes the need for ranchers to meet the nutritional needs of their heifers without babying them, ensuring they are set up for success in their reproductive cycles. The conversation highlights the significance of proper nutrition, management strategies, and the passion for the beef industry. Chapters 00:00 Introduction to Cattle Nutrition Needs 02:24 Understanding the Importance of Second Calvers 05:03 High-Risk Females: The Three-Year-Olds 11:14 Meeting Nutritional Needs vs. Babying Heifers 15:43 Effective Management Practices for Heifers 22:57 Navigating Drought Conditions in Ranching 26:36 Final Thoughts on the Ranching Industry Resources HerdDogg https://bit.ly/3EjuUAm Podcast Refresh https://www.casualcattleconversations.com/podcast-refresh…
In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry. Chapters 00:00 Exploring Alternative Revenue Streams in Ranching 03:06 The Journey to Starting an Airbnb 05:59 Marketing Strategies for Success 09:09 Creating Unique Guest Experiences 12:04 Navigating Challenges and Building Resilience 15:00 Family Dynamics and Support in Business 17:52 Innovative Ideas for Utilizing Resources 20:58 Final Thoughts on Alternative Revenue Resources Follow Lettie on Instagram @lettienickell Refresh & Revive Your Podcast https://www.casualcattleconversations.com/podcast-refresh…
What some see as risks, CJ and Calli Thorne view as opportunities to innovate and strengthen the beef industry. In this episode of Casual Cattle Conversations , we explore the Thornes’ inspiring journey from ranching to direct-to-consumer beef sales and owning Yellowstone River Beef, a local processing facility. Discover how their entrepreneurial spirit and strong faith helped them navigate challenges, adapt to market shifts, and build a business that serves their community. Whether you're a seasoned rancher or an agriculture enthusiast, their story offers insights on resilience, innovation, and the value of taking calculated risks. Chapters 00:00 The Evolution of a Beef Business 09:01 Challenges in the Beef Industry 14:47 Navigating New Opportunities 20:50 Delegation and Team Dynamics 26:59 Local Focus and Future Prospects Resources https://www.casualcattleconversations.com/ranchermind-events Try PLUCK https://eatpluck.com/?ref=SHAYEWANNER…
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Casual Cattle Conversations
Shaye Koester-Wanner and James Berry discuss the importance of organ meats in nutrition, the challenges in the supply chain, and the cultural shifts that have led to a decline in organ meat consumption. They explore the health benefits of organ meats, the birth of Pluck as a solution for incorporating these nutrient-dense foods into diets, and practical tips for cooking and enjoying organ meats. The discussion highlights the need for a change in consumer perspective and the potential for supporting local farms and ranchers. Chapters 00:00 Revolutionizing the Supply Chain for Organ Meats 02:54 The Value of Organ Meats in Nutrition 06:11 James Berry's Culinary Journey and Mission 09:06 The Birth of Pluck: A Solution for Nutritional Needs 11:57 Understanding the Nutritional Benefits of Organ Meats 14:50 Cultural Shifts and the Decline of Organ Meat Consumption 18:03 Addressing Myths About Organ Meats 20:52 Practical Tips for Cooking and Incorporating Organ Meats 28:50 Incorporating Organ Meats into Your Diet 33:03 The Benefits of Organ Meats for Ranchers 39:11 Understanding Grass-Fed vs. Corn-Fed Beef 47:10 The Future of Ranching and Consumer Education Resources: Learn More About PLUCK: https://eatpluck.com/?ref=SHAYEWANNER https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025…
Join host Shaye Wanner as she delves into the inspiring journey of Todd and Taylor Stegall and Callie Barber, who are revolutionizing school lunches by introducing local beef into the system. Discover the challenges and triumphs of sourcing locally, the impact on students, and the benefits for the local economy. Timestamps: [00:00] Introduction by Shaye Wanner [01:30] Todd Stegall on his passion for cattle ranching [04:00] Callie Barber discusses the logistics of local beef in schools [07:15] The USDA inspection process explained [10:00] Community support and collaboration insights [13:00] Challenges and triumphs in local food sourcing [16:00] Final thoughts and call to action Key Highlights: Todd Stegall shares his passion for cattle ranching and the importance of quality beef. Callie Barber discusses the logistics and benefits of integrating local beef into school programs. Insights into the USDA inspection process and its role in local food sourcing. The importance of community support and collaboration in local food initiatives. #LocalBeef #SchoolLunch #CattleRanching #USDA #SustainableFood #CommunitySupport Don't miss this insightful episode! Subscribe now and leave a review to support our mission of bringing quality content to your feed. Happy ranching! Ready for more ranching conversations? Join the Facebook group! https://www.facebook.com/share/g/19PZX3xByi/ Learn more about the Stegall Ranch ➡️ https://www.stegallcattle.com/…
Join Shaye Wanner in a compelling conversation with Lamar Steiger as they delve into consumer perceptions and buying patterns in the beef industry. Discover insights from Lamar's unique experiences as both a rancher and a retail consultant. Timestamps: 00:00 - Introduction by Shaye Wanner 02:15 - Lamar Steiger's background and journey in the beef industry 05:30 - The importance of consumer perceptions and buying patterns 10:45 - Lamar's role in improving Walmart's beef reputation 15:00 - The impact of COVID-19 on consumer behavior 20:30 - The significance of traceability in the beef supply chain 25:00 - Genetic selection and its role in consumer satisfaction 30:15 - The future of coordinated supply chains 35:00 - Lamar's reflections on his early years in the beef industry 40:00 - Closing thoughts and call to action Resources: Calf Marketing Course: https://www.casualcattleconversations.com/sell-smarter PLUCK discount: SHAYEWANNER eatpluck.com #BeefIndustry #ConsumerInsights #Ranching #SupplyChain #Walmart #GeneticSelection #COVID19Impact Don't forget to check out the resources mentioned in the show notes and support the podcast by leaving a review or sharing it with a friend. Happy ranching!…
Join host Shaye Wanner on the Casual Cattle Conversations podcast as she chats with Patrick Jones from the Noble Research Institute about strategies for ranch profitability. Learn how to set realistic financial goals, manage overhead and direct costs, and avoid common accounting pitfalls to ensure your ranch thrives. Learn more about Noble: https://bit.ly/3DD7uG0 Timestamps: 00:00 - Introduction 02:15 - Meet Patrick Jones 05:30 - Setting Financial Goals 10:45 - Understanding Overhead Costs 15:20 - Direct Costs and Common Mistakes 20:00 - Resources and Courses for Ranchers 25:30 - Patrick's Reflections and Advice Hashtags: #RanchProfitability #CattleConversations #SustainableRanching…
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Casual Cattle Conversations
Are you ready to make more confident bull-buying decisions that truly move your ranch forward? In this episode, Shaye Wanner visits with Marty Ropp of Allied Genetic Resources to discuss how commercial cow-calf producers can leverage genomics through the Right Bull program to select bulls that align with their goals and cows. Marty shares how precision mating, large-effect genes, and genomic compatibility are revolutionizing herd improvement—saving time, reducing risk, and increasing uniformity and profitability. Whether you're buying one bull or managing hundreds, this episode will help you understand how to turn genetics into ROI. What You’ll Learn: The biggest risks and missed opportunities in bull selection How the Right Bull program matches bulls to your cow herd What “large-effect genes” are and why they matter How both small and large producers can benefit What it costs to get started—and why it pays off Timestamps: 00:00 – Intro & Marty Ropp’s background 01:45 – Why Marty bet on the beef industry 03:50 – Top risks in bull selection 05:30 – Defining goals for genetic selection 06:40 – How the Right Bull program works 11:20 – What large-effect genes mean for your herd 13:30 – Example of bull ranking and results 17:35 – How Right Bull is different from other programs 19:30 – Costs and return on investment 23:30 – Seedstock provider involvement and response 26:30 – Who this program is best suited for 28:15 – Breed flexibility & customization 31:45 – Marty’s reflections on his early career 33:10 – Final thoughts & how to connect 🔗 Resources & Links: 📌 Right Bull Program – https://bit.ly/44XIFzl 📌 Noble Research Institute – https://bit.ly/3DD7uG0 📌 Calf Marketing Short Course (Register by July 28th!) – https://bit.ly/46olT4K 📌 Pluck Seasoning (use code SHAYEWANNER for 15% off) – EatPluck.com 🌟 Support the show by leaving a review & sharing with your ranching peers.…
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Casual Cattle Conversations
In this episode of Casual Cattle Conversations , host Shaye Koester-Wanner reconnects with Casey Fanta, seedstock manager at Wulf Cattle, to explore how the beef industry is evolving—especially when it comes to online bull sales. Casey shares how COVID-19 accelerated their transition to digital auctions, the value of customer relationships, and how the beef quality landscape has changed over the years. From open houses to impulse buying, you'll get a deep look at the pros, cons, and practicalities of selling bulls online. ⏱️ Timestamps: 00:00 – Reconnecting and Industry Insights 01:51 – The Evolution of Beef Quality 03:56 – Transitioning to Online Bull Sales 07:12 – Customer Engagement in the Digital Age 10:31 – Balancing Tradition and Innovation 14:14 – Adapting to Online Sales 18:20 – Customer Relationships and New Clientele 21:07 – Reflections on the Beef Industry Journey Key Takeaways: How online sales reduce impulse buying The critical role of communication in bull marketing Wulf Cattle’s approach to customer education and long-term relationships Beef quality trends and industry shifts over the decades Episode Resources Noble Research: https://bit.ly/3DD7uG0 Wulf Cattle: https://bit.ly/3I8Yri4 Cattle Marketing Series: https://www.casualcattleconversations.com/sell-smarter Pluck: https://eatpluck.com/?ref=SHAYEWANNER…
In this episode of Casual Cattle Conversations , Jon Biermacher joins to explore the critical economic decisions ranchers face—particularly around culling cows. Jon dives into the financial trade-offs, market signals, and resilience that define today's beef producers. Discover why cull cows can significantly impact ranch revenue and what ranchers need to consider before keeping open cows. This is a must-listen for producers wanting to make smarter, margin-driven decisions in a volatile market. 🔑 Key Takeaways: Cull cows can drive meaningful revenue. Ranchers must weigh costs, time, and resources when managing open cows. Market trends in beef prices reflect broader consumer demand. Ranchers show resilience and adaptability during economic pressure. Economic diplomacy supports industry-wide collaboration. ⏱️ Timestamps: 00:00 – Introduction to the Beef Industry and Its Resilience 07:28 – Cull Cows: Economic Considerations and Rancher Decisions 16:42 – Analyzing the Value of Keeping Open Cows 24:35 – Market Trends and Future Predictions for Ranchers 36:32 – Final Thoughts and Personal Reflections on Ranching Episode Resources Noble Research: https://bit.ly/3DD7uG0 Cattle Marketing Series: https://bit.ly/46olT4K Pluck Seasoning: https://eatpluck.com/?ref=SHAYEWANNER…
What if fencing your pastures no longer required posts, wires, or constant upkeep? In this episode of Casual Cattle Conversations , Shaye Wanner talks with Gary Tiller about virtual fencing technology and its game-changing potential for the cattle industry. From grazing efficiency and labor savings to better land utilization and improved quality of life for ranchers, Gary outlines how Merck Animal Health is shaping the future of livestock management with the SenseHub Vence product. Discover what onboarding looks like, how the subscription model works, and how this tech supports sustainable agriculture and conservation programs. Whether you're a tech-savvy rancher or just curious about how this fits into your operation, this episode delivers insights that matter. LEARN MORE ABOUT VENCE: https://bit.ly/4kfWrCG Timestamps: 00:00 – Introduction to Virtual Fencing and Its Importance 03:01 – Benefits of Virtual Fencing for Ranchers 05:59 – Individual Ranch Goals and Adoption of Technology 08:44 – Government Support and Conservation Programs 11:35 – How Virtual Fencing Technology Works 14:39 – Onboarding Process for Ranchers 17:33 – Software Features and Benefits 20:25 – Challenges and Hesitations in Adopting Technology 23:17 – Evaluating Fit for Virtual Fencing 26:09 – Intangibles and Quality of Life Improvements 29:13 – Personal Reflections and Career Insights CONNECT WITH SHAYE: https://www.casualcattleconversations.com/…
In this episode of Casual Cattle Conversations , host Shaye Wanner chats with Arlie Reeves about her family's journey raising Wagyu cattle. From the breed’s rich history to marketing premium beef and correcting industry misconceptions, Arlie shares valuable insights for ranchers, consumers, and anyone curious about the future of high-quality beef. Learn how consumer demand, direct-to-consumer sales, and proper animal husbandry all play a role in building a resilient Wagyu operation. Whether you're new to the breed or considering diversifying your herd, this episode offers practical ranching advice and real-world lessons from the pasture. 🔑 Key Takeaways: Wagyu cattle are prized for high marbling and quality. Consumer interest in Wagyu has surged post-COVID. Misconceptions persist around the breed’s origin and strength. Direct-to-consumer sales empower transparency and education. The cattle business requires patience and long-term vision. Local processor relationships are key to success. 📌 Chapters: 00:00 – Introduction to Wagyu Cattle and the Beef Industry 03:11 – The Reeves Family Journey with Wagyu 06:12 – Marketing Wagyu Genetics and Beef 08:56 – Consumer Attraction to Wagyu Beef 11:48 – Misconceptions About Wagyu Cattle 14:59 – Advice for Aspiring Wagyu Ranchers 18:09 – Challenges and Resilience in Raising Wagyu 21:11 – Reflections and Lessons Learned 24:09 – Connecting with Consumers and Community Episode Resources https://bit.ly/4kfWrCG https://www.casualcattleconversations.com/…
In this solo episode of Casual Cattle Conversations , Shaye Koester-Wanner addresses a feeling many ranchers know all too well—feeling behind. She explores why that mindset exists, how it relates to the entrepreneurial nature of ranching, and how shifting your perspective can lead to greater satisfaction and measurable progress. Shaye shares actionable advice for setting clear goals, practicing self-reflection, and celebrating milestones—no matter how small. If you’re a rancher driven to succeed but often feel stuck or behind, this episode is a reminder that your progress deserves recognition. Key Takeaways: Ranchers share traits with high-performing entrepreneurs. Progress should be measured backward, not forward. Writing down goals helps you realize when you’ve surpassed them. Celebrating achievements builds morale and motivation. Success should be defined on your own terms. Chapters: 00:00 – Introduction to Success in Ranching 02:52 – Measuring Progress and Setting Goals 06:07 – Celebrating Achievements and Defining Success Episode Resources Move the Ranch Forward https://bit.ly/3YzU7h4 Vence https://bit.ly/4kfWrCG Ambrook www.ambrook.com/casualcattle…
In this episode of Casual Cattle Conversations, Shaye Wanner and Mark Johnson discuss the practice of creep feeding in cattle management. They explore the advantages and disadvantages of creep feeding, its impact on calf weight gain, and the factors influencing its profitability. The conversation also delves into the importance of selecting the right ration for creep feeding and the potential of creep grazing as an alternative. Mark emphasizes the need for producers to evaluate their specific circumstances and market conditions to determine the viability of creep feeding in their operations. Chapters 00:00 Introduction to Creep Feeding 05:00 Understanding Creep Feeding Benefits 10:08 Evaluating Profitability Factors 15:05 Ration Considerations for Creep Feeding 18:03 Final Thoughts on Creep Feeding Episode Resources Try Ambrook for FREE: ambrook.com/casualcattle Vence: https://bit.ly/4kfWrCG https://www.casualcattleconversations.com/ Creep Grazing: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes/creep-grazing…
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Casual Cattle Conversations
In this episode of Casual Cattle Conversations , host Shaye Wanner sits down with Dave Specht, a leading voice on generational ranching and family business continuity. Together, they dive into the complexities of ranch succession planning, emphasizing the importance of long-term goals, financial transparency, and the often-overlooked influence of matriarchs in agriculture. Listeners will gain insights into: Aligning generational expectations Building stronger family relationships Encouraging rising generations to find their fit Using family history to shape future business decisions Whether you're planning a ranch transition or strengthening your family’s communication, this episode is packed with valuable advice on securing the future of your family operation. Chapters: 00:00 – Introduction to Generational Ranching Dynamics 03:06 – Understanding Long-Term Goals in Family Ranching 05:54 – The Importance of Family Relationships 09:13 – Financial Transparency Across Generations 11:50 – Aligning Goals: Growth vs. Lifestyle 14:47 – The Role of Family History in Decision Making 18:06 – Generational Differences in Lifestyle Expectations 20:58 – Identifying Fit for the Family Business 24:03 – The Role of Matriarchs in Family Business Continuity 26:46 – Final Thoughts on Family Relationships and Business Success Resources Try Ambrook for FREE: ambrook.com/casualcattle https://www.casualcattleconversations.com/…
In this episode of Casual Cattle Conversations , host Shaye Wanner sits down with Jason and Candice, alongside Maika from Ambrook, to unpack the realities of diversified ranching, the power of precise bookkeeping, and how financial clarity is reshaping ranch businesses. From navigating multiple enterprises to earning consumer trust, this conversation is packed with insights for modern ranchers committed to growth, profitability, and transparency. Whether you're running a multi-faceted operation or just looking to better understand your numbers, this episode sheds light on how tools like Ambrook can offer ranchers more control, confidence, and clarity. Get 1 month of Ambrook FREE: ambrook.com/casualcattle Key Takeaways: Diversification is a smart strategy for risk management and profitability. Clear bookkeeping reduces stress and improves decision-making. Consumer confidence in agriculture starts with transparency. Tools like Ambrook empower families running ranches and farms. 🔗 Learn more about Ambrook: ambrook.com/casualcattle 📩 Subscribe to the Casual Cattle Conversations newsletter for weekly insights. https://www.casualcattleconversations.com/…
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Casual Cattle Conversations
Are wedding venues and AirBNBs really a good way for ranchers to make more money? In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Jason Wrich to explore how ranchers can diversify their income through alternative revenue streams like event hosting, Airbnb, and direct-to-consumer beef sales. Jason shares the real story behind launching a destination ranch wedding venue, including the startup challenges, marketing strategies, and customer relationships that helped his business grow. He also offers insight into how direct-to-consumer agriculture and a focus on sustainable ranch business models can support generational success in the rural economy. Whether you're considering alternative revenue for your own operation or just curious about entrepreneurship in agriculture, this episode is packed with actionable advice and inspiration. 🔑 Topics Covered: Starting a wedding venue on a ranch Selling beef and pork directly to consumers Hosting Airbnb guests on rural property Managing startup costs and marketing Long-term vision for sustainable ranch businesses ⏱️ Chapters: 00:00 – Introduction to Alternative Revenue Streams 03:13 – Transitioning to Direct-to-Consumer Beef 05:18 – Starting a Wedding Venue Business 08:56 – Challenges in the First Year 12:10 – Location and Market Feasibility 16:10 – Unique Selling Points of the Venue 20:22 – Long-Term Goals and Vision 23:39 – Building Customer Relationships 25:30 – The Rewarding Aspects of Hosting Events 27:39 – Marketing Strategies for the Venue 29:39 – Advice for Aspiring Wedding Venue Hosts ✏️ RESOURCES Westway Feed Products https://bit.ly/4lBtKRK Ambrook Free Trial ambrook.com/casualcattle Move the Ranch Forward https://bit.ly/3YzU7h4 Wrich Ranches https://www.wrichranches.com/ 🔔 Don’t forget to subscribe for more real conversations that help you grow your ranching business. #RanchingReinvented #CattleRanching #RanchBusiness #AlternativeRevenue #DirectToConsumerBeef #FarmWeddingVenue #AgriTourism #RuralEntrepreneurship #SustainableRanching #CasualCattleConversations #ModernRancher #BeefBusiness #RanchLife…
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Casual Cattle Conversations
Why is mental health in agriculture still hard to talk about? In this episode of Casual Cattle Conversations, Shaye Wanner talks with Bridgette and Lauren from the Rural Well Podcast about breaking generational cycles, building support systems, and encouraging therapy in rural communities. From signs of strong mental health to understanding generational trauma, this episode offers tools, stories, and real talk for farmers, ranchers, and anyone passionate about supporting mental health in ag. 🧠 Topics Covered: Why mental health awareness is growing in agriculture How to spot strong vs. struggling mental health Resources and training for rural communities Validating others’ experiences in farm families The role of therapy and generational healing ✅ Don’t forget to like, comment, and subscribe for more rancher-focused conversations! 📌 CHAPTERS: 00:00 – Introduction to Mental Health in Agriculture 02:05 – Why Bet on Agriculture? 03:30 – The Birth of the Rural Well Podcast 07:07 – Awareness of Mental Health in Agriculture 09:01 – Signs of Strong Mental Health 12:30 – Training for Mental Health Awareness 15:02 – Support Systems for Farmers 16:52 – Therapeutic Approaches for Farmers 18:07 – Understanding Generational Trauma 23:01 – Transforming Trauma into Strength 27:00 – The Role of Validation in Relationships 36:03 – Generational Perspectives on Mental Health 39:42 – Resources for Mental Health Support Agri-stress helpline – 833-897-2474 National Farmers’ Mental Health Alliance The Angel Network Episode Resources Westway Feeds: https://bit.ly/4lBtKRK Rural Way Promotions: https://bit.ly/42IqKMd #MentalHealthInAg #RuralMentalHealth #FarmerWellness #GenerationalTrauma #TherapyForFarmers #AgriculturePodcast #SupportFarmers #RuralWellPodcast #CasualCattleConversations #AgMentalHealth…
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Casual Cattle Conversations
Fertility is the foundation of profitability in any cow-calf operation—and in this episode of Casual Cattle Conversations, Shaye Wanner is joined by Jennifer Koziol to talk about everything producers need to know about bull fertility. They break down the importance of breeding soundness exams, the difference between subfertility and infertility, and how genetics, nutrition, and stress affect a bull's ability to perform. You’ll also hear valuable tips on managing young bulls, making smart bull-buying decisions, and working with veterinarians to set your herd up for success. ⏱️ Chapters 00:00 – Introduction to Bull Fertility 02:08 – The Importance of Breeding Soundness Exams 08:09 – Understanding Subfertility vs. Infertility 12:40 – Genetic Factors in Bull Fertility 15:44 – Developing Bulls for Optimal Fertility 24:10 – Buying Bulls: Key Considerations 28:30 – Collaboration Between Veterinarians and Producers 🔔 Subscribe for more conversations that help you build a profitable and future-focused ranching business. 📕 Resources Westway Feed Products https://bit.ly/4lBtKRK Performance Beef https://hubs.la/Q03cBlb50 Move the Ranch Forward https://bit.ly/3YzU7h4 #CasualCattleConversations #BullFertility #CowCalfProduction #RanchingSuccess #BreedingSoundness #BeefGenetics #YoungBulls #VeterinarianPartnership #LivestockManagement #CattleNutrition #SubfertilityVsInfertility…
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