Marketers Of The Universe: A Digital Marketing podcast

#Business #Marketing #Brew Digital #Digital Marketing #SEO #Marketing Strategies #Social Media #CRM

33:58

On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://beforethechorus.bio.to/listen⁠⁠⁠⁠⁠⁠⁠ Sign up for our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.beforethechorus.com/⁠⁠⁠⁠⁠⁠⁠ Follow on Instagram: ⁠⁠⁠⁠⁠⁠⁠@beforethechoruspodcast⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@soundslikesofia⁠⁠⁠⁠⁠⁠⁠ About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Marketers of the Universe: A digital marketing podcast

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We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing movements, and brimming with ideas to implement at your own company.

This is one marketing secret you won’t be ashamed to share!

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Marketers of the Universe: A digital marketing podcast

updated 7 днів тому

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This is one marketing secret you won’t be ashamed to share!

40 епізодів

#Business #Marketing #Brew Digital #Digital Marketing #SEO #Marketing Strategies #Social Media #CRM

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Marketers of the Universe: A digital marketing podcast

1
The 95-5 rule: Rethinking traditional marketing strategies 32:42

7 днів тому32:42

32:42

Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than traditional marketing techniques. Listen in for practical tips on how to apply these principles, such as conducting a 'Monday morning audit' of your marketing budget and starting small to demonstrate improved performance. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

1
Why your B2B company should be using Facebook Ads right now 20:51

19 днів тому20:51

20:51

Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily! We dive into the world of paid advertising with Michele Raffaelli, Brew Digital's Paid Media Manager. In this episode, we explore the untapped potential of Facebook ads for B2B marketing, offering strategies to target niche audiences effectively. Michele shares expert tips on optimising ad performance, from choosing the right ad formats to refining audience segments for maximum engagement. Whether you're a seasoned marketer or new to the world of paid media, this episode provides valuable takeaways to enhance your digital marketing strategy. Tune in to learn how to harness the power of Facebook and LinkedIn ads to drive growth and engagement in your campaigns. Don't forget to check out our Brew Digital LinkedIn for future Marketing Hack livestreams and visit the resource hub on our website for even more content to take your marketing to the next level. You can also find this episode in the resource hub if you'd prefer to listen on our site. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

1
The zero-click crisis: How search AI Is changing digital marketing 31:59

10 weeks тому31:59

31:59

Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast! This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they reveal how AI search results are fundamentally altering the relationship between brands and their audiences. The conversation challenges marketers to move beyond vanity metrics and rediscover marketing fundamentals. Rich shares how an obsession with performance has led many organisations to treat marketing departments as mere lead generation machines rather than strategic partners. Meanwhile, Sophie draws on her background creating communication strategies for major brands to explain why maintaining brand Recorded ahead of their talk at the Marketing Society's Digital Day 2025, this episode emphasises the need to prioritise brand and creating a human connection—it's time we stop writing for bots! If you want to find more great marketing content (no brag) then head on over to our Resource Hub . There you'll find thought pieces, articles, templates and podcasts—including this one ! Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

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2025 Predictions vs. reality: A Q1 analysis 34:18

10 weeks тому34:18

34:18

Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape. Google has taken some serious legal hits already this year. After losing their search monopoly case to the DOJ, they're now facing potential remedies that could fundamentally reshape their business—from spinning off Chrome (valued at $15-20 billion) to losing those exclusive deals that keep them as the default search engine on your devices. And just weeks ago, they lost another massive case around their ad tech practices. Could this really be "the beginning of the end" for Google as we predicted? Despite the legal troubles, they still command roughly 90% of search market share, leaving marketers with little choice but to continue using their platforms while dealing with rising costs and diminishing controls. Meanwhile, our prediction about the continued exodus from X (formerly Twitter) has proven accurate, with user numbers down 15% in the US and 12% in the UK. But where are those users going? Not necessarily where we expected. Threads may have activated advertising, but engagement remains questionable, while LinkedIn shows surprising growth among both Gen Z and Baby Boomers. And what about those predicted social media bans for teenagers? While Australia has implemented restrictions, other countries are still weighing their options—though regulatory pressure is clearly building. For marketers navigating all of this, our advice remains straightforward: test thoroughly, focus on creating quality content that resonates with your specific audience, and stay adaptable as platforms rise and fall. The fundamental principles of effective marketing persist even as the digital ecosystem evolves around us. If you ever need more help, check out all of the content on our Resource Hub (including this episode of the podcast ), or you can reach out for a free audit . Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

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Secrets to a successful agency partnership 26:33

14 weeks тому26:33

26:33

Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone. This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies often keep under wraps. Discover the key strategies for driving effective quality leads in 2025 and learn how to navigate the digital marketing maze with confidence. Most importantly, find out what to look for when exploring the digital marketing agency space to ensure you find a partner who will help you scale and thrive. While you're here, did you know that we have a Resource Hub that hosts articles, opinion pieces, and templates? All of it's free and all of it is geared towards helping your marketing efforts reach new heights. You can also find all our podcast episodes on our website. This episode is available here . Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

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Beyond the perfect mom trap: Authentic marketing for modern mothers 24:57

16 weeks тому24:57

24:57

In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she chats with powerful women from The Adaptivist Group: Reema, Elena, and Jyoti. In this episode, we explore how motherhood has reshaped their marketing strategies, emphasising empathy, clarity, and respect for consumers' time. Discover the art of authentic storytelling and the importance of building trust with your audience. We also tackle the challenges of marketing to mums, urging brands to move beyond overgeneralisations and embrace the rich diversity of motherhood. Our guests share invaluable lessons on balancing work and family life, highlighting the significance of flexibility, trust, and community support. Whether you're a mum, a marketer, or both, this episode is packed with actionable insights to enhance your marketing prowess and personal growth. Tune in and be inspired by the stories and wisdom of these incredible marketing mums. Don't forget to subscribe for more episodes filled with insights and empowerment! You can also find this episode on our website, click here to listen. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

1
Is your B2B marketing strategy ready for 2025? 41:34

18 weeks тому41:34

41:34

What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketing Strategy Ready for 2025?", challenges traditional approaches to business marketing by emphasising the human element at its core. Our distinguished panel—Sarah McCoy from The Adaptivist Group, Rich Harper from Brew Digital, and Katie Gray from Iterable—deliver game-changing insights about building marketing strategies that address both functional needs and emotional connections. They reveal why treating marketing as merely a sales enablement function undermines its strategic value and limits growth potential. From understanding your brand's authentic DNA to being present in the communities where buying decisions begin, the panel shares practical advice for marketers looking to stand out amid increasing digital noise. Want to watch the whole webinar? It's available on our resource hub ! You can also find our free B2B digital marketing strategy template here . If you want to listen to this episode on our website, you can find that here . Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

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Blitz the Biz: Strategies Under the Spotlight 18:36

19 weeks тому18:36

18:36

Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a rapid-fire Q&A about the biggest mistakes B2B marketers make, the key to account-based marketing, the most underutilised marketing channel, and much more. But strategy isn’t off the hook once the points are tallied, as we’re also dissecting it in an upcoming webinar called ‘Is your B2B marketing strategy ready for 2025?’. This webinar is all about future-proofing your B2B marketing strategy, and features industry experts discussing brand building, ABM, demand generation, and standing out in a changing B2B landscape. Register for the webinar on March 6th (2 PM UK time) via this link . You can also listen to this episode on the Brew Digital website. Find Blitz the Biz: Strategies Under the Spotlight here . * In our humble opinion -- Music Happy Happy Game Show Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ "Disco Sting" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ Blastwave FX Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

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Beyond MQLs: Is B2B marketing afraid of brand building? 34:11

20 weeks тому34:11

34:11

Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti. The topic of discussion? The sudden revival of branding's importance in marketing. More importantly, he wants to find out if B2B marketing is playing it too safe when it comes to brand building. This conversation explores the vital connection between brand building and lead generation in B2B marketing. They argue that while many B2B companies focus heavily on product features, they often neglect the strategic importance of brand building. Drawing on examples like monday.com, they illustrate how successful brands prioritise brand recognition and awareness. They also emphasise the need to align brand activities with revenue metrics to demonstrate their impact on business success. Ultimately, they stress that building a strong brand requires a long-term strategy and consistent communication with target audiences. Did you know that all of our podcast episodes are also released on our website, which also houses a whole hub of great content and templates to help invigorate your digital marketing? You can find this episode of Marketers of the Universe here . Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

1
How AI and zero-click content is impacting search and social media in 2025 50:35

22 weeks тому50:35

50:35

Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics. In this episode, we're exploring how search is evolving in 2025. Spoiler alert: AI plays a significant role. We're also delving into the world of zero-click content. It's a fascinating concept that's becoming increasingly important in our digital landscape. Love them or loathe them, social media platforms are masters at generating engagement. However, they're even better at keeping that engagement firmly within their own ecosystems. As we navigate 2025, this trend is only going to grow stronger. Marketers need to be ready to rethink what social media and PPC marketing mean in this new context. It's time to get creative and find ways to adapt. If you're enjoying the insights and discussions, we'd love to hear from you. Consider leaving us a review on your favourite podcast platform and sharing the episode with your network. Your support helps us continue bringing you valuable content. Happy listening! Listen to this episode on the Brew Digital website here . Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

1
Why your business needs a CRM in 2025 and Meta's ongoing moderation struggles 39:13

24 weeks тому39:13

39:13

As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships and drive your business forward. But that's not all! We're also bringing together leading social media and politics experts to dissect Meta's newly announced moderation policy. What does this mean for users, businesses, and the future of online interactions? Join us as we unravel the implications and provide insights on how to navigate these changes effectively. Also, we've had a 2025 glow-up! If you love the new podcast artwork, hit us up on socials and let us know! Instagram | LinkedIn Listen to this episode on the Brew Digital website here Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

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Staying ahead with personal growth, and looking back on 18 months of podcasting 31:04

26 weeks тому31:04

31:04

Welcome to 2025! Congratulations, everyone, we made it. As we kick off the new year, we're embracing the classic mantra of 'New Year, New You' by focusing on learning and self-improvement. In our first segment, Nasya Nasseira leads a discussion on the importance of training and the value it brings to your team, your marketing efforts, and your self-worth. Joined by Mark Bundle and Freya Willcocks, they delve into where to learn, how to learn, and why it's essential—definitely an episode not to miss! In the second segment, Haydn and Tom return to reflect on the "Marketers of the Universe" podcast. They look back at the past 18 months, sharing the mistakes and changes made, and what they plan to bring to you in 2025. While they admit they're not perfect, they offer valuable insights for anyone considering starting their own podcast. Thank you for listening to "Marketers of the Universe". If you have feedback or suggestions for what you'd like to hear more of, please feel free to email us or reach out on social media—we love a good chat! Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

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Reflecting on marketing in 2024 38:40

28 weeks тому38:40

38:40

Surprise, we have a bonus episode of Marketers of the Universe for you! It's the late Christmas present you didn't know you wanted, but secretly needed. This time we are mixing up the formula by going (small m) meta, taking a retrospective stroll through 12 months of podcasting to reflect on the past year of marketing as told by our intrepid marketers. Taking clips from through the year, Brew Digital's Tom Inniss and Haydn Woods-Williams talk about the insights the team shared, the predictions they got right, what they got wrong, and what they think will change in 2025. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

1
Unwrapping B2B Christmas advertising, and marketing predictions for 2025 30:20

30 weeks тому30:20

30:20

Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest podcast episode, we dive into this festive mystery with the Marketers of the Universe, revealing the rare gems of B2B holiday campaigns that do exist. We’ll explore the reasons behind the scarcity of these ads, such as budget constraints and the unique challenges of engaging a business audience during the holiday season. But let’s not forget the crowd favourite: B2C Christmas adverts! These adverts are a feast for the eyes and the heart, sparking joy and sometimes controversy. We’ll dissect some of the best ones and delve into the debates they’ve stirred. And as a special treat, we’ll check in with the definitely real Marketers of the Universe answerphone service to hear their bold predictions for 2025. We’ve even created a bingo card with more predictions, available on our socials. Join in the fun and see how our forecasts pan out! Thank you for being part of our podcasting journey through 2024. We’re committed to continual improvement, and hopefully, you’ve noticed as we’ve experimented with our format and found our footing. Stay tuned for one final special podcast later this year. In the meantime, we wish you a happy holiday season filled with joy and relaxation with your loved ones. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com…

Marketers of the Universe: A digital marketing podcast

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Quick wins for your digital marketing strategy, and unpicking the originality problem in B2B marketing 34:40

33 weeks тому34:40