Inquisitive Minds podcast

#Business #Marketing #Helen Hollins

41:05

When negative feedback shakes your confidence, it can be difficult to get back to feeling like yourself at work. In this episode, Anne and Frances help a struggling listener who has spent years toning herself down in the workplace after being told that she was too assertive — now, she feels that her modest approach is holding her back. Together, they use Anne and Frances’s “trust triangle” framework to explore how empathy, authenticity, and logic can help you rebuild confidence and trust with your colleagues, and share helpful confidence hacks for getting comfy with discomfort. What problems are you dealing with at work? Text or call 234-FIXABLE or email fixable@ted.com to be featured on the show. For the full text transcript, visit ted.com/podcasts/fixable-transcripts Want to help shape TED’s shows going forward? Fill out our survey ! Hosted on Acast. See acast.com/privacy for more information.…

Inquisitive Minds

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We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it is. We look at creative – and beyond it. We dig into insights and psyches and mindsets and data and all the things that shape the decisions customers make. Because we know that with a little bit of smarts, we can uncover a whole lot of insights.

4 епізоди

Inquisitive Minds

updated рік тому

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4 епізоди

#Business #Marketing #Helen Hollins

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1
For the love of gaming. Why brands need to give themselves permission to play 20:35

23 weeks тому20:35

20:35

The rise in gaming as an engaging place for brands to play in has made us curious. We think it's a fantastic opportunity for marketers, but in conversation with our own clients we realised that there may be some misperceptions around it. So, with questions aplenty about what the world of gaming can offer brands in their strategic marketing mix, we go on a journey of exploration with our partner Livewire. Discussing its potential for new audiences, new brand connections and original, diverse, tailor made techniques for jumping in. Come and join us in busting the myths around brands in gaming. Want to know more about gaming and your place in it? Please contact us at sydney@sixblackpens.com…

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Everything you wanted to know about the metaverse but were too scared to ask 43:38

2 years тому43:38

43:38

There’s been a lot of talk about the metaverse, and a lot of time and money spent by brands to have a presence in it. So, with questions aplenty about this brave new online world, we explain just what the metaverse is, look at which brands and demographics are most active in the metaverse right now and who will be best placed to benefit from its potential, and examine the best strategy for brands looking to show up in the metaverse. Looking further ahead, we ask who’ll benefit most from the potential of the metaverse – creatives, corporates or individuals – and discuss its potential to become as mainstream as social media, together with the risks of getting it wrong. Want to know more about the metaverse and your place in it? Please contact us at sydney@sixblackpens.com Guests: Interviewer: Chris Tappenden – Director, Six Black Pens Interviewee: Emile Rademeyer – Executive Director, Creative Strategy, Vandal…

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The Importance of Tailoring Communications to Life Stages and Mindsets 23:20

3 years тому23:20

23:20

While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance. Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark. If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at sydney@sixblackpens.com Guests: Interviewer: Kimberley Gaskin – Director, Six Black Pens Interviewee: Emma Burn – Head of Strategy, Six Black Pens…

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Communicating change: How to create an effective comms framework 26:49

3 years тому26:49