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Our Skin: A Personal Discovery Podcast


DaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…
The Ecommerce Revolution Podcast
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Вміст надано Hosted by Ramin Ramhormozi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Hosted by Ramin Ramhormozi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The Ecommerce Revolution Podcast helps emerging ecommerce entrepreneurs launch and grow smarter using AI and proven strategies. Get actionable tips, expert insights, and inspiring stories to fuel your success—whether you're just starting or scaling up. Tune in and take your next step with confidence.
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44 епізодів
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Вміст надано Hosted by Ramin Ramhormozi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Hosted by Ramin Ramhormozi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The Ecommerce Revolution Podcast helps emerging ecommerce entrepreneurs launch and grow smarter using AI and proven strategies. Get actionable tips, expert insights, and inspiring stories to fuel your success—whether you're just starting or scaling up. Tune in and take your next step with confidence.
www.ecomrevolution.co
…
continue reading
www.ecomrevolution.co
44 епізодів
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The Ecommerce Revolution Podcast

1 📦 How to Scale an Amazon Business with Ads 1:00:27
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Welcome back to another episode of The Ecommerce Revolution Podcast ! In this episode, we dive deep into the world of Amazon Advertising with Elizabeth Greene , the co-founder of Junglr — an agency that helps 7- and 8-figure Amazon brands scale profitably through data-driven ad strategies. Elizabeth shares her journey from homeschooling mom to Amazon PPC expert, breaks down what ad types you should focus on, and delivers a masterclass in campaign optimization, profitability, and scaling — all tailored for emerging ecommerce entrepreneurs . Whether you're launching your first product or trying to grow from 6 to 7 figures, this is your roadmap to mastering Amazon ads. 🎯 What You’ll Learn in This Episode: * How Elizabeth went from side hustle to running a top-tier ad agency * What ad types are best for beginners (and which to skip at first) * The difference between ACoS, TACoS, and Ad Sales % * How Amazon ads directly influence your organic ranking * How to avoid the most common ad mistakes * Budget-friendly tools to get started * How to scale strategically — and when to pull back * The surprising ways AI is transforming how sellers operate on Amazon 🕒 Timestamps & Chapters (00:00) Elizabeth’s intro: From homeschooler to ad expert(04:20) Starting on Amazon with retail arbitrage(06:55) Transitioning to private label and discovering ads(09:30) Why Amazon ads are more math than creative(10:53) Can you still succeed on Amazon today?(13:00) The importance of knowing your buyer persona(14:20) Amazon ad types explained: Sponsored Products vs. Brands vs. Display(16:00) Why Sponsored Products are the best place to start(18:15) Common ad mistakes most new sellers make(22:00) Why product-level ad data matters more than campaign-level(26:00) How to build a "healthy" ad account structure(28:00) Understanding ACoS, TACoS, and ad sale %(33:00) Balancing profitability vs. growth with the 3-metric framework(36:00) The myth of turning off ads once organic rank improves(39:30) How to strategically reduce ad spend (without hurting sales)(42:00) Tools of the trade: Kapoq + custom-built internal tools(45:00) Inventory, reviews, and how they impact your ad performance(47:00) Manual reporting vs. automation — what sellers should track(49:00) How AI is helping sellers analyze performance faster(50:25) Elizabeth’s #1 recommendation: Know your numbers(53:45) Pattern recognition, instincts, and working with pros(55:00) A fun “wow” moment using AI with her kids 🐛(57:00) Where to find Elizabeth + how to get a free ad account audit(59:00) Wrap-up and closing thoughts 🔗 Connect with Elizabeth Greene & Junglr 🌐 Website: https://www.junglr.com📅 Free Ad Account Audit: Available through the site📺 Weekly Live Q&A: Thursdays on Junglr.com — ask your Amazon Ads questions live! 🎧 Enjoyed this episode? Subscribe to The Ecommerce Revolution Podcast , leave a comment, and share with a fellow seller. And if you're ready for weekly coaching, community, and content to grow your ecommerce brand, join us at ecomrevolution.co . This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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The Ecommerce Revolution Podcast

In this insightful conversation, we're joined by Marcy McKenna, inventor, entrepreneur, and founder of The Live Shopping Academy. Marcy shares why live shopping is booming, how it blends the best of ecommerce with the personalized experience of brick-and-mortar retail, and why it can dramatically boost conversions, reduce returns, and build deeper customer connections. What You'll Learn: * The essentials of how live shopping works * Hidden benefits of live shopping beyond increased conversions * Why live shopping has exploded globally—and why the U.S. is just catching up * Best practices for selling on platforms like Amazon Live, TikTok, Instagram, and WhatNot * How live shopping boosts customer engagement and loyalty * How ecommerce brands can overcome initial fears and dive confidently into live shopping * Ways AI could influence the future of live shopping (and why human connection still matters) Episode Highlights: * (00:00) Introduction and welcome to Marcy McKenna * (04:32) What exactly is live shopping? * (12:45) Why you should start live shopping even if your first audience is small * (20:01) Common mistakes brands make when starting live shopping * (27:25) Using multi-platform live streams to amplify your reach * (33:01) Why 2025 is the breakthrough year for live shopping in the U.S. * (41:50) Capturing customer emails and increasing engagement through giveaways * (50:52) Leveraging live shopping for product research and customer feedback * (55:58) Marcy shares a surprising AI use case Connect with Marcy: * MarcyMcKenna.com * The Ultimate Live Shopping Gear Guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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The Ecommerce Revolution Podcast

1 The AI Shortcuts for Ecommerce Brands 1:03:42
1:03:42
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In this episode of The Ecommerce Revolution Podcast , we’re diving into one of the most exciting intersections in digital marketing today: AI and social media . Our guest, Deborah Deras , is a nationally recognized speaker, trainer, and strategist who has worked with brands like Verizon, Coca-Cola, and J.P. Morgan Chase. She’s also an AI educator helping entrepreneurs unlock the power of automation, ChatGPT, and AI tools to build better brands, faster. If you’ve ever felt overwhelmed trying to post consistently, create content, or figure out how to “crack the algorithm,” this episode is your shortcut. Deborah breaks down actionable ways ecommerce entrepreneurs can use AI to boost visibility, engagement, and most importantly—sales. 🕒 Episode Highlights & Timestamps 00:00 – Welcome + Intro to Deborah Deras Deborah’s background in speaking, training, and helping small businesses go digital—with AI at the forefront. 02:10 – When AI Became a Game-Changer for Deborah How ChatGPT and video tools transformed her content process. 05:34 – Plan a Month of Social Content with AI Deborah’s step-by-step process for using AI to brainstorm and schedule 30 days of posts. 11:12 – The Mindset Shift for Ecommerce Brands Why founders need to stop doing everything manually—and how AI frees up creative energy. 16:45 – Beyond ChatGPT: Deborah’s Favorite Tools From Opus Clip to Canva Magic to Synthesia—Deborah shares her go-to AI toolbox. 21:08 – How to Get the Most Out of Your Video Content Turn long-form, product, or UGC videos into an endless stream of short-form, engaging posts. 26:40 – Creating UGC-Like Clips with AI How AI can help recreate the look and feel of influencer-style content—even without a big budget. 31:17 – Deborah’s Daily AI Workflow A behind-the-scenes look at how she uses AI every day for efficiency and creativity. 36:20 – What’s Next in AI for Social Media? Emerging trends ecommerce founders should keep an eye on—from generative video to real-time content automation. 39:50 – The AI Moment That Blew Her Mind 🤯 Deborah shares a recent “wow” experience with AI that left her stunned. 42:30 – Where to Find Deborah Online Links, resources, and how to get in touch with Deborah directly. 📚 What You'll Learn: * How AI is changing the game for social media content creation * The exact process Deborah uses to generate 30 days of content in one sitting * Why authenticity + automation is the future * Her favorite tools (beyond ChatGPT) for ecommerce success * How to turn UGC and video clips into evergreen selling machines ( try Google’s Veo 3 now inside of Canva ) * The mindset shift every ecommerce founder needs to adopt * …and the one AI moment that blew Deborah’s mind 🤯 Note: Deborah mentioned the launch of ChatGPT 5 potentially being in May 2025. As of the time of the post, version 5 has not been released. 🛠️ Tools & Resources Mentioned: * ChatGPT * Opus Clip * Canva Magic * Synthesia * Instagram Reels & TikTok for product storytelling * DeborahDeras.com 🔥 Takeaway Quote: "You don't need to be on every platform—you need to show up with purpose, powered by AI." – Deborah Deras 🔥 Subscribe and get our 12 Keys to Building a Successful Ecommerce Business Using AI ! If you enjoyed this read, the best compliment I could receive would be if you shared it with one person or restacked it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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The Ecommerce Revolution Podcast

AI isn’t coming for ecommerce—it’s already here. Discover how agentic AI and intelligent shopping assistants are helping brands boost conversions, increase AOV, and create more human experiences at scale. In this episode of The Ecommerce Revolution Podcast , we welcome back tech founder and AI expert Shanif Dhanani , now CEO of Nobi , a next-gen AI shopping assistant for ecommerce brands. Shanif explains how AI agents differ from traditional bots, why they’re poised to revolutionize product discovery, and how emerging ecommerce entrepreneurs can integrate AI to compete and win. We cover: * What exactly is an AI agent? * Why AI shopping assistants are the modern-day sales associate * How AI tools like Nobi increase AOV and conversions * The biggest mistakes ecommerce founders make with AI * Data privacy concerns (and how Nobi handles them) * How to get started with AI on a Shopify store * The future of personalized shopping, image-based recommendations, and beyond 💡 Key Takeaways: * AI agents can now think, act, and respond—no scripts required * Small teams can scale like giants by using shopping assistants strategically * The best time to start testing AI tools is before you need them * 60%+ boost in AOV is possible when product discovery is optimized with AI 👥 Guest: Shanif Dhanani, CEO & Co-founder of Nobi Get in touch: shanif@nobi.ai If you enjoyed this podcast episode, the best compliment I could receive would be if you shared it with one person or restacked it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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The Ecommerce Revolution Podcast

1 How to Scale an Ecommerce Brand with Micro-Influencers 1:00:34
1:00:34
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What if scaling your ecommerce brand didn’t require a massive ad budget—but instead relied on the trust of everyday people? In this episode of The Ecommerce Revolution Podcast , I sit down with William Gasner , 6X founder and current Co-Founder & CMO of Stack Influence , a platform helping brands automate and scale micro-influencer campaigns through authentic product seeding. Subscribe and get our 12 Keys to Building a Successful Ecommerce Business Using AI ! We unpack: * The evolution of influencer marketing—from celebrities to nano-influencers * Why product seeding is a cost-effective and high-trust tactic * The real ROI behind influencer marketing beyond sales * How to launch your ecommerce brand using 100 influencers (William's proven playbook) * The growing role of AI in content creation and influencer discovery * His personal story of hitting his first $1,000 ecommerce day—and what came next Whether you're just starting out or looking to inject life into your product launches, this episode delivers a mini masterclass in modern ecommerce marketing. Key Takeaways: * Micro-influencers often drive more trust and engagement than mega-influencers * Product seeding helps brands generate UGC, social proof, and even long-term customers * AI is not just a buzzword—it's reshaping influencer marketing from the backend * Influencer marketing isn’t just for your Shopify site—it works for Amazon, Walmart, Etsy, and more * Real growth starts with real people sharing products they genuinely care about Links Mentioned: 🔗 Stack Influence: www.stackinfluence.com 📧 Email William: william@stackinfluence.com If you enjoyed this podcast and found it valuable, please consider sharing it with someone else. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
📦 I'm on vacation in Italy this week with my family, so what better time to launch our international ecommerce episode! Perfect timing, right? Enjoy the show! Thinking about taking your ecommerce brand global? In this episode, international trade expert and former U.S. diplomat Josh Halpern breaks down exactly what you need to know to start selling internationally—whether it's Canada, the EU, or beyond. Josh shares tactical insights on fulfillment, payments, marketing localization, and how to manage cross-border expansion without getting buried in complexity (or tariffs). Whether you're just getting traffic from overseas or ready to open new markets, this episode will give you the roadmap. Guest: Josh Halpern – CEO of Getting to Global | Creator of Culture Agents | The VanBassador 🔑 What You’ll Learn in This Episode: 0:00 – Intro: Why go global with your ecommerce business?2:00 – Josh Halpern’s background as a global ecommerce leader5:00 – The “passive” vs. “active” global strategy10:00 – Is Canada the best first international step?13:45 – Fulfillment options: Ship from the U.S. or set up local?17:00 – Tech tools for cross-border payments, taxes, and checkout20:30 – Marketing to international audiences (without a huge budget)24:45 – Using AI to localize content, images, and even video in new markets30:00 – The must-have global tech stack (Shopify, Avalara, Payoneer & more)36:00 – How tariffs and global trade policies impact pricing and sourcing43:00 – Why China is reshaping global supply and what it means for SMBs49:00 – Josh’s passion project: Culture Agents comic series52:00 – What does a diplomat really do for global commerce? 🌎 Mentioned Tools & Resources: * Getting to Global * Culture Agents Comic Series * Shopify Global Markets * Avalara , Zonos, Airwallex, Payoneer * SimilarWeb, Apollo , BlendAI 💬 Connect with Josh: * LinkedIn: linkedin.com/in/jshalpern * Instagram: @Vanbassador * Website: gettingtoglobal.org 🧠 Big Takeaway: Going global doesn’t mean going big right away. Start where you already have traction, use today’s tech to simplify operations, and test before you commit. 🔔 Don’t forget to like, comment, and subscribe for more insights from ecommerce leaders. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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The Ecommerce Revolution Podcast

Imagine letting customers fill their cart and walk out without paying a dime—just to try things on at home. Sounds crazy? That’s exactly what Benjamin Davis , CEO of TryNow , has built for ecommerce merchants. And it’s driving serious results: ✅ +22% increase in conversion rates ✅ -34% drop in customer acquisition cost ✅ +41% boost in net lifetime value In this episode of The Ecommerce Revolution Podcast , we unpack why “Try Before You Buy” (TBYB) is more than a feature —it’s a psychological unlock that blends the best of offline and online shopping. Whether you sell apparel, beauty, or anything remotely discretionary, this conversation will make you rethink how you acquire and keep customers. 🎙️ Highlights from My Conversation with Ben: 🚀 From Brand Idea to $24M in Funding TryNow started as a way to sell high-end babywear. After one A/B test showed a 300% higher conversion rate using TBYB, Ben knew he had something big—and built a platform to scale it. 🧠 Customer Psychology at the Core : More trying equals more buying.”Ben breaks down how TryNow taps into basic human behavior to reduce friction, increase cart sizes, and make customers feel more confident. 📉 Overcoming the Return Rate Myth: Returns are often the biggest concern for merchants. Ben introduces the “buy-zero restocking fee” —a clever way to reduce abuse while aligning shopper and merchant incentives. 🔥 Secret Weapon for Subscriptions: TryNow isn’t just for apparel. It’s working wonders for razor-and-blade models , too. Example: beauty brand Jolie used TBYB to increase subscription attach rates by 20% —all without relying on discounting. 📦 Implementation Made Easy: Ben walks us through their onboarding flow, phased rollout, and how merchants get the most from TBYB when they market it right—with smart landing pages, email flows, and conversion audits. 🛏️ Bonus: The $75,000 Mattress Story: Don’t miss Ben’s tale of the most luxurious Try Before You Buy experience ever . Yes, it involved blackout shades, meditation, and a mattress with a five-figure price tag. 🔑 Takeaway Quote “Build a product so great that crappy marketing can sell it. Then build marketing so great that it could sell a crappy product — but do it in that order.” – Shared by Benjamin Davis (adapted from a startup classic) 🔗 Resources & How to Get Started * 💻 Visit TryNow.com * 🛒 Install via the Shopify App Store * 📬 Contact Ben directly: ben@trynow.com 🙌 Want More Like This? The Ecommerce Revolution community helps emerging entrepreneurs grow faster with smarter tools, coaching, and content strategies. Join us at ecomrevolution.co And if you loved this episode— share it, comment below, or hit the ♥️ to let us know. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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The Ecommerce Revolution Podcast

1 Human-First Content That Converts: Copywriting Secrets for Ecommerce Brands 1:01:54
1:01:54
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In this thought-provoking episode of The Ecommerce Revolution Podcast , host Ramin Ramhormozi sits down with seasoned content strategist Abby Wood, founder of The Content Lab , to explore the critical role of human-first content in the age of AI. As ecommerce entrepreneurs race to scale content using tools like ChatGPT and Claude, Abby challenges us to slow down and focus on what really moves the needle : unique, brand-aligned, customer-focused writing. You'll learn how to: * Use AI without sacrificing authenticity * Prioritize your website’s content strategy for maximum impact * Avoid the most common content creation mistakes * Understand Google’s approach to ranking human vs. AI-generated content * Use storytelling to build trust and boost conversions Whether you're writing product descriptions, homepages, or blogs — this episode is a must-listen for any founder who wants their content to actually connect and convert . 🕒 Chapter Timestamps: 00:00 – Introduction to Abby Wood and The Content Lab 04:00 – The rise of AI in ecommerce content: threat or tool? 06:30 – Why AI still can’t replace the human writer 10:00 – What “human-first content” actually means 13:00 – Google’s Helpful Content Update and what it means for SEO 17:00 – Storytelling and the power of personalization in ecommerce 22:00 – The slow web movement: quality over quantity 26:00 – Touchpoints that create brand loyalty (thank-you emails, handwritten notes) 30:00 – Google’s EEAT standards: What founders need to know 35:00 – Keyword research vs. natural content flow 40:00 – Where to start: homepage, about page, and product pages 44:00 – Blogging tips: content repurposing, evergreen value, and updating posts 50:00 – Using AI to scale your content without losing your voice 54:00 – Abby’s vision for the future of content creation 59:00 – Where to find Abby + her final thoughts on content vs. AI 🧠 Quotes to Highlight: “AI is a great tool, but it’s not your brand voice.”“If you wouldn’t say it to your best customer, it shouldn’t go on your homepage.”“Consumers trust content that feels real—and they can spot the fake faster than ever.”“The About page can secure a sale over a competitor. Don’t overlook it.” 📬 Connect with Abby: * Website: https://www.thecontentlab.ie * Podcast: Content Goodies (available on Spotify and all major platforms) * LinkedIn: Abby Wood 💥 Join The Ecommerce Revolution Join a growing community of ecommerce entrepreneurs building smart, profitable businesses with powerful content, automation, and coaching.👉 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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The Ecommerce Revolution Podcast

In this episode of The Ecommerce Revolution Podcast, host Ramin Ramhormozi interviews Eli Adams, SEO expert and founder of Fire Us Marketing, about Google's critical content evaluation guidelines known as E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness). Eli shares actionable insights on enhancing your ecommerce website's visibility, credibility, and user trust. Learn how to effectively apply E.E.A.T. to boost your site's performance, ranking, and overall online success. What You'll Learn In This Episode: The definition and significance of Google's E.E.A.T. for ecommerce entrepreneurs Practical ways to demonstrate expertise, experience, trustworthiness, and authority on your website How E.E.A.T. influences your site's SEO indirectly, and strategies to leverage it effectively The impact of influencer marketing and user-generated content on your site's authority Creating content that aligns with E.E.A.T. guidelines to attract more organic traffic Quick actionable wins to immediately improve your site's E.E.A.T. credentials Leveraging AI tools strategically while maintaining authenticity and trust in your content Eli Adams' unique insights into the future direction of Google's content evaluation guidelines Chapters: 0:00 - Introduction to Eli Adams and Fire Us Marketing2:52 - Eli's background and journey in digital marketing9:16 - Defining E.E.A.T. and its importance for ecommerce15:24 - How E.E.A.T. indirectly impacts search engine rankings18:12 - Effective ways to demonstrate trust and authority on your site22:51 - Influence of influencer marketing on E.E.A.T.24:56 - Creating high-quality, E.E.A.T.-friendly content31:24 - Quick wins to enhance your site's E.E.A.T.39:14 - Leveraging AI effectively while maintaining authenticity44:34 - The future of Google's E.E.A.T.45:48 - Eli's fascinating personal use of AI49:44 - Where to connect with Eli Adams Guest Resources: Fire Us Marketing: https://fireusmarketing.com LinkedIn: The Real Eli Adams YouTube Channel: Fire Us Marketing Podcast: Digital Marketing Revolution Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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The Ecommerce Revolution Podcast

1 Protect Your Business: Legal Essentials for Emerging Entrepreneurs 1:12:09
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In this episode of the Ecommerce Revolution Podcast, we dive into the crucial legal aspects that ecommerce entrepreneurs need to understand to launch and scale their businesses successfully. Our guest, Damian Guzman, brings his extensive experience from big law firms, in-house counsel roles at tech giants like Visa, and heading legal for a fintech startup, to provide invaluable insights. Discover the essential legal knowledge you need to protect your business and foster sustainable growth. Guest: Damian Guzman, Founder and Legal Counsel of Enigma Tech Legal Host: Ramin Ramhormozi, Ecommerce Expert & Community Leader Video Chapters: 00:00:00 Introduction to Ecommerce Legal Essentials 00:00:38 Guest Introduction: Damian Guzman 00:08:16 Business Formation: LLC, S Corp, Sole Proprietorship 00:08:41 Separating Personal and Business Assets 00:13:50 Operating Agreements and Bylaws 00:14:19 LegalZoom vs. Hiring an Attorney 00:15:24 California Secretary of State Bizfile 00:17:26 Risks of Using Online Legal Templates 00:19:16 Affordable Legal Resources for Small Businesses 00:19:28 Sacramento MBDA 00:20:46 Importance of Terms of Service (TOS) 00:22:55 How TOS Protects Businesses and Users 00:28:43 Key Clauses for Ecommerce TOS 00:31:49 Data Privacy and Security in Ecommerce 00:33:14 Role of Privacy Policies 00:33:37 Best Practices for Handling Customer Data 00:45:12 Intellectual Property (IP) Protection 00:46:56 Trademarks, Copyrights, and Patents 00:47:06 Strategies for Protecting Your Brand 01:10:01 Enigma Tech Legal 01:11:09 Closing Remarks Links and Resources: Enigma Tech Legal: https://enigmatechlegal.com/ California Secretary of State Bizfile: https://bizfile.ca.gov/ Call to Action: Subscribe to the Ecommerce Revolution Podcast for more expert insights and tips. Join our community at ecomrevolution.co for courses, content, and coaching to help you launch and grow your ecommerce business. Hashtags: #ecommerce #legal #entrepreneurship #businessformation #termsofservice #intellectualproperty #dataprivacy #legaladvice #ecommercerevolution #smallbusiness #startups This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
In this episode, we dive into the critical world of website accessibility and why it matters for ecommerce entrepreneurs. Special guest Nayan Padrai , an expert in web accessibility and compliance, shares valuable insights on making your site inclusive, avoiding costly lawsuits, and the impact of emerging regulations. 💡 What You'll Learn in This Episode: * What web accessibility really means and why it’s important. * The legal risks of non-compliance and how lawsuits are impacting businesses. * The most common website accessibility mistakes and how to fix them. * How platforms like Shopify, Squarespace, and Wix handle accessibility. * Why AI and accessibility tools can be a double-edged sword. * Actionable steps ecommerce business owners can take to avoid accessibility-related lawsuits . * Nayan’s upcoming documentary, Blind Sighted , which highlights the challenges businesses face regarding accessibility compliance. 🕒 Timestamps [00:00] 🎙 Introduction – Welcome to the episode and introduction of today’s topic: website accessibility . [00:41] 🏆 Meet Our Guest – Introduction of Nayan Padrai , Founder of EcomBack , expert in web accessibility, and filmmaker. [02:46] 🌍 What is Website Accessibility? – Understanding assistive technology , screen readers, and why accessibility matters for users with disabilities. [04:14] 🛍 What About Shopify, Wix, and Squarespace? – Do these platforms automatically make websites accessible? Spoiler: Not entirely! [05:30] 🚨 Why Are Businesses Afraid of Accessibility? – How legal risks and lawsuits are creating fear in the ecommerce space. [06:13] ⚖️ Understanding the Legal Side of Accessibility – What ecommerce entrepreneurs need to know about ADA compliance, demand letters, and lawsuits . [08:09] ⚠️ Why Businesses Get Sued Without Warning – Nayan explains the common accessibility lawsuits , how they're filed, and the financial risks involved. [10:22] 🔎 How Are Websites Tested for Accessibility? – Learn about Wave by WebAIM, Google Lighthouse, and manual testing methods . [13:31] 🚩 The Most Common Accessibility Issues – Missing alt text, form labels, navigation errors, and more . [16:26] 📲 The Hidden Risk of Third-Party Apps – How adding apps and plugins can break your site's accessibility without you realizing it. [19:33] ❌ The Problem with Overlay Widgets – Why using accessibility overlays (such as those widely advertised) might actually increase your lawsuit risk . [22:09] 💰 How Much Does Accessibility Fixing Cost? – Why proactive compliance (typically $2,000-$5,000) is much cheaper than defending a lawsuit ($10,000+ minimum) . [24:46] 🔥 California’s Legal Landscape: AB 1757 – Nayan explains how his efforts helped stop a bill that could have made accessibility lawsuits even worse . [30:35] 📢 A Call for Federal Accessibility Regulations – Why businesses need clear federal rules instead of a state-by-state approach . [36:38] 🎥 Nayan’s Upcoming Documentary: Blind Sighted * – A deep dive into how accessibility lawsuits are impacting small businesses . [39:33] 🤖 How AI is Shaping Accessibility & Ecommerce – Nayan shares his thoughts on how AI can help (or hurt) accessibility efforts . [45:10] 🔗 Get Involved in Web Accessibility Regulations – Why developers and business owners should join W3C and other key organizations . [47:06] ✅ Final Takeaways & Action Steps – What every ecommerce entrepreneur should do right now to ensure accessibility and compliance. 🔗 Resources & Links Mentioned * 🌐 EcomBack (Get a free website accessibility audit): ecomback.com * 📖 Wave by WebAIM (Free Accessibility Testing Tool): wave.webaim.org * 🏛 Web Accessibility Guidelines (WCAG) : w3.org/WAI/standards-guidelines/wcag * 📺 Watch Past Episodes of The Ecommerce Revolution Podcast : YouTube Channel * 🎥 Stay Tuned for Blind Sighted (Upcoming Documentary on Accessibility Lawsuits) 📩 Connect with Nayan 🔹 Follow Nayan Padrai on LinkedIn : linkedin.com/in/nayanpadrai 🔹 Visit Ecomback : ecomback.com 🎧 Listen & Subscribe Don’t miss future episodes of The Ecommerce Revolution Podcast ! Subscribe now! Hv2wLS3oZQWkrcmA3Zeb ⚠️ Legal Disclaimer The information provided in this podcast is for educational and informational purposes only and should not be considered legal advice. While we discuss website accessibility, compliance, and legal risks , we are not attorneys , and this episode does not establish a legal relationship. If you have specific questions regarding ADA compliance, accessibility lawsuits, or legal risks , please consult a qualified attorney who specializes in website accessibility and e-commerce law. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
Episode Overview In this episode of the Ecommerce Revolution podcast, host Ramin Ramhormozi interviews Alex Back, founder and CEO of Couch.com and former founder of Apartment 2B, a direct-to-consumer furniture brand that grew from zero to $40 million over 13 years. Alex shares invaluable insights about starting and scaling an ecommerce business, focusing on reaching the crucial first $10,000 in revenue. Guest Background * Name : Alex Back * Current Role : Founder & CEO of Couch.com * Previous Success : Grew Apartment 2B from $0 to $40M over 13 years * Expertise : Furniture industry, ecommerce, content creation, affiliate marketing * Key Strength : Communication and building relationships Key Topics Discussed Early Stage Marketing Strategies * Focus on low-cost or no-cost marketing initiatives * Implement guerrilla marketing tactics * Examples shared: * Partnering with apartment complexes * Collaborating with local retail stores * Organizing pop-up events * Building organic presence before paid advertising Content Creation and SEO * Importance of early investment in SEO * Long-term benefits of content creation * Using AI tools to assist with content creation * Value of building brand personality through content * Recommendation to use tools like Surfer SEO for content optimization Paid Advertising Insights * Start small with paid advertising ($300-500 test budget) * Use paid traffic for user testing and learning * Focus on data collection and analysis * Importance of having email marketing set up before driving paid traffic Customer Retention Strategies * Understanding product lifecycle and its impact on retention strategy * Email marketing as a key retention tool * Importance of first-party data collection * Adapting retention strategy to your specific business model Lessons from Apartment 2B's Growth * Cash flow management challenges and solutions * Partnership with Costco as a growth catalyst * Importance of being adaptable in business strategy * Value of celebrating small wins and milestones Current Venture: Couch.com * Evolution from direct-to-consumer to content-driven marketplace * Focus on connecting furniture retailers with customers * Leveraging affiliate marketing in the furniture industry * Creating valuable content to build trust in high-value purchases Notable Quotes "You can scale a good business. It doesn't have to be huge right away. It just has to be good." - Alex Back "Seeing your business as an iterative process is very, very important." - Alex Back AI and Ecommerce * Use of AI for content creation and optimization * AI tools for visual asset creation (MidJourney, Canva) * Leveraging AI for keyword research and market analysis * Tools mentioned: Surfer SEO, SparkToro Key Takeaways * Start with low-cost marketing initiatives and focus on building momentum * Invest in content creation and SEO early * Test paid advertising on a small scale before scaling * Be adaptable and willing to pivot business strategy * Understand your specific retention needs based on product type * Leverage AI tools to improve efficiency and reduce costs Connect with Alex * Email: alex@couch.com * LinkedIn: Alex Back * Website: couch.com Resources Mentioned * Surfer SEO * SparkToro * MidJourney * Canva * Costco Roadshow Program dHia0Sx4Z1LWtzMvDG51 The Ecommerce Revolution podcast is part of a community dedicated to helping entrepreneurs launch, grow and win in ecommerce. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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Host Ramin Ramhormozi discusses ecommerce strategies with Greg Rollet, head of brand growth at The Grommet. This episode focuses on product launch strategies, media presence, market research, content creation, and community engagement. Greg shares actionable tips on prototyping, customer feedback, and leveraging AI tools for aspiring entrepreneurs. Key Topics with Timestamps: Introduction to Ecommerce (00:01) Overview of the podcast’s focus on tools and tactics for ecommerce entrepreneurs. Guest Introduction (01:24) Introduction of Greg Rollet, his background, and The Grommet’s role in ecommerce. Evolution of Ecommerce (03:00) Challenges since 2004, including website development and marketing hurdles. Importance of Focus (04:50) Greg highlights the value of prioritizing limited targets for success. Building a Media Property (09:35) Create a media platform around a product idea to gather insights and build an audience. Testing Product Ideas (10:25) Engage the community to validate product ideas, such as cable management solutions. Building in Public (12:54) Share the product development journey to foster community support and feedback. Content Creation as a Foundation (14:36) Content creation is crucial for validating ideas and building an engaged audience. Prototyping Products (15:44) The importance of quick prototyping versus extensive development. Building Intellectual Property (17:01) Owning IP and testing products with minimal risk. Testing Market Demand (17:50) Validate ideas through audience engagement, such as Greg’s sunglasses example. The Importance of Prototyping (18:38) Ensuring product compliance while developing prototypes. Choosing the Right Development Path (19:22) Advice on choosing between custom and existing products for quick returns. Finding Reliable Suppliers (20:05) Establishing strong supplier relationships for inventory management. Understanding Brand Identity (21:23) Define unique selling propositions and brand positioning. Practicing in Public (22:22) Share and adapt ideas openly based on community feedback. Building a Valuable Email List (27:15) Email lists enable direct customer communication and engagement. Leveraging Community Engagement (28:14) Use community connections to promote products and build relationships. Utilizing Go-To-Market Platforms (30:40) Leverage marketplaces to support emerging brands and gain traction. The Timeless Value of Email Marketing (32:12) Email remains a vital tool in marketing strategies. Community Engagement and Free Content (32:40) Offer free products and involve communities to drive reviews. Pre-launch Activities (33:50) Steps to prepare for a successful product launch. The Importance of the Offer (34:00) Craft compelling offers to boost launch-day sales. Creating Irresistible Offers (34:41) Strategies for designing offers that drive conversions. Bundle Strategies (36:30) Enhance product appeal and increase sales with effective bundling. Post-launch Growth Strategies (40:04) Gather feedback and scale operations after a product launch. Using Packaging for Marketing (41:24) Utilize packaging to encourage reviews and social media shares. Personal Customer Follow-ups (42:20) Direct communication with customers enhances feedback and upselling. User-Generated Content (44:08) Leverage customer experiences to create engaging marketing content. Building Customer Loyalty (46:56) Strategies for fostering loyalty beyond traditional programs. Building Community Through Emails (48:25) Engage customers beyond standard support with personalized email interactions. Creating a Blueprint for Ecommerce Success (50:19) A structured approach to simplify ecommerce challenges. Mindset for Entrepreneurs (51:11) Shift focus from products to community and market needs. Fighting for the Community (52:20) Emphasize understanding and serving your community’s needs. Utilizing AI for Content Creation (55:33) Use AI tools to streamline content creation and enhance operations. Final Thoughts and Resources (58:05) Connect with The Grommet for resources and ecommerce support. ----------- Resources: The Grommet: https://thegrommet.com/ Greg Rollett: https://www.linkedin.com/in/gregrollett/ Arete Shades: https://areteshades.com/ ---------- Ready to elevate your ecommerce journey? 👉🏼 Subscribe to the free newsletter: https://ecomrevolution.substack.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
Prefer to watch on YouTube ? Summary In this episode of the Ecommerce Revolution Podcast, we explore the dynamic world of ecommerce marketplaces with expert Cherie Edilson. From her journey of launching a local online marketplace to the broader implications of ecommerce strategies, we discuss the importance of consumer convenience, the rise of niche marketplaces, and the essential steps for emerging entrepreneurs to succeed in the online selling landscape. Cherie shares valuable insights on managing inventory, customer service, and the marketing efforts required to thrive in today's competitive ecommerce environment. In this conversation, we explore the evolving landscape of e-commerce, emphasizing the importance of customer engagement, the leveling of the playing field for small businesses, and the necessity of adopting omnichannel strategies. The discussion highlights the significance of diversification in marketplaces, the rise of emerging platforms, and critical advice for new entrepreneurs. Additionally, the role of AI in enhancing business operations is examined, showcasing its potential to support entrepreneurs in their journey. Takeaways * Ecommerce marketplaces provide a low-cost entry point for entrepreneurs. * Understanding your target market is crucial for product success. * Niche marketplaces are gaining popularity as consumers seek unique offerings. * Effective product descriptions and photography are essential for sales. * Sales expectations vary based on the marketplace and marketing efforts. * Communication with customers can significantly reduce service issues. * Utilizing tools for inventory management can streamline operations. * Building a community around your marketplace can enhance visibility. * Marketing efforts should be consistent to drive traffic to products. * Feedback from customers can lead to product improvements. Customer engagement is crucial for maintaining a positive reputation. * Asking for feedback can lead to product improvements. * Ecommerce allows small businesses to compete with larger brands. * Persistence is key to overcoming initial challenges in business. * Utilizing social media effectively can give small businesses an edge. * Omni-channel strategies are essential for reaching customers where they are. * Diversifying sales channels can protect against market fluctuations. * Emerging marketplaces present new opportunities for sellers. * Consistency in product updates and customer engagement is vital. * AI can serve as a valuable tool for entrepreneurs in various aspects of their business. Chapters 00:00 Introduction to ecommerce marketplaces 02:27 The Journey of Cherie Edilson 06:02 Understanding Marketplaces 08:47 Consumer Convenience and Market Trends 10:57 The Rise of Niche Marketplaces 12:48 Launching Your ecommerce Strategy 16:09 Sales Expectations and Marketing Efforts 20:47 Managing Inventory and Customer Service 26:23 The Importance of Customer Engagement 28:43 Ecommerce: Leveling the Playing Field 30:28 Omni-Channel Strategies for Success 32:20 Diversification in Marketplaces 35:39 Emerging Marketplaces and Global Competition 40:39 Key Advice for New Entrepreneurs 46:08 The Role of AI in ecommerce Cherie Edelson is the CEO of Member Marketplace Inc. (www.membermarketplaceinc.com) You can reach Cherie on LinkedIn: https://www.linkedin.com/in/cherie-edilson This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
Prefer YouTube? — watch the episode here Summary In this episode of the Ecommerce Revolution Podcast, Ramin discusses the transformative impact of TikTok Shops on the ecommerce landscape with expert Corey Iffert. They explore how TikTok is reshaping consumer shopping behaviors, the unique advantages of TikTok Shops compared to other platforms, and strategies for emerging entrepreneurs to succeed in this new environment. The conversation also covers product trends, the importance of user-generated content, and the future of TikTok amidst regulatory challenges. Takeaways * TikTok Shops are revolutionizing ecommerce by providing a seamless shopping experience. * The user experience on TikTok is superior to that of Facebook and Instagram shops. * Live streaming is becoming a crucial component for selling on TikTok. * Successful products on TikTok often have a proven track record on other platforms. * Emerging sellers should focus on consistent posting and engagement to build their audience. * TikTok Shop allows for a wide range of price points, but lower-priced items often sell better. * User-generated content and reviews are vital for building trust on TikTok. * TikTok is working on improving shipping times to compete with Amazon. * The demographic on TikTok is expanding beyond just Gen Z and Millennials. * Regulatory challenges may impact TikTok, but the platform is likely to remain a key player in ecommerce. Sound Bites * "TikTok Shop is a bigger competitor to Amazon." * "The user experience on TikTok is just incomparable." * "Live streaming will be huge in 2024 and beyond." Chapters 00:00 Introduction to E-commerce Revolution Podcast 01:06 Exploring TikTok Shops: A New Frontier 06:44 Understanding TikTok Shop's Unique Selling Proposition 12:51 Successful Products on TikTok Shops 16:01 Strategies for New Sellers on TikTok 22:51 Navigating TikTok Shop Setup and Integration 27:57 The Role of Reviews and User-Generated Content 30:14 Shipping and Fulfillment on TikTok Shops 34:04 Demographics and Market Trends on TikTok 36:25 The Future of TikTok Amidst Regulatory Challenges 38:17 Comparing TikTok Shops and Amazon 42:23 Conclusion and Future Insights Thanks for watching or listening to this episode of The Ecommerce Revolution podcast! This post is public so feel free to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…
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