The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Player FM - Internet Radio Done Right
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Checked 2d ago
Додано eleven років тому
Вміст надано Jon Loomer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jon Loomer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Player FM - додаток Podcast
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Worth Knowing with Bonnie Habyan
1 #11: From OJ Simpson Case to Best Selling Author - Marcia Clark Shares Latest Real Crime Book Release and How Resilience Is Key to Success and Reinvention 34:35
Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Pubcast with Jon Loomer
Відзначити всі (не)відтворені ...
Manage series 29992
Вміст надано Jon Loomer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jon Loomer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
…
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623 епізодів
Поширити
Відзначити всі (не)відтворені ...
Manage series 29992
Вміст надано Jon Loomer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jon Loomer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
…
continue reading
623 епізодів
Усі епізоди
×
"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance data leads to better advertising decisions.…
A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains why advertisers make the same mistake - focusing on complex campaign tactics instead of what actually wins: great ads.
Small budgets create a cascade of problems beyond just limited results. Jon explains why low ad spend makes it impossible to meaningfully test, optimize, or learn from your campaigns - and what to do when you simply can't spend more.
After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who struggle. It's not about tactics - it's about your approach to complexity, change, learning, and responsibility.
Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" is misleading.
Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are used. Jon explains how the algorithm interprets each goal and why some lead to far better outcomes than others.
Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results rarely match your backend data.
Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types.
View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience.
Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations.
Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control.
This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.
When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.
While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.
Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.
Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.
Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.
Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.
After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
They may not be dead yet, but all signs are that we're heading in this direction. Here's why...
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.
It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.
Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?
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Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Daily Deals
Схожі до The Pubcast with Jon Loomer
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
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