The Unique CPA podcast

#MBA #Entrepreneur #Business #CPA #Randy Crabtree #Accounting #Finance #Randy Crabtree, CPA #Firmdevelopment #Leadership #Mentalhealth #Modernaccounting

36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

The Unique CPA

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Over more than five years and 200 episodes, The Unique CPA has blossomed from “just an accounting podcast” into a community of thriving accounting professionals. With personal fulfillment and energizing, passionate work at the top of our list of priorities, we’re keeping you at the forefront of the changing face of public accounting through conversations with fascinating leaders who understand that the one constant in the accounting profession is change: Change in our approach to the demands of the profession, change in the technology we use to more efficiently do our jobs, and change in our ability to express who each of us really is as a human being.

219 епізодів

The Unique CPA

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updated 3 дні тому

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219 епізодів

#MBA #Entrepreneur #Business #CPA #Randy Crabtree #Accounting #Finance #Randy Crabtree, CPA #Firmdevelopment #Leadership #Mentalhealth #Modernaccounting

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The Unique CPA

1
SEO as a Key to Firm and CAS Development 29:00

3 дні тому29:00

29:00

On Episode 218 of The Unique CPA , Randy Crabtree concludes the ongoing CAS block by welcoming Jeremy Estey, founder of AmberSky Marketing. They diverge from the pure CAS discussions of the first two episodes of the block, turning their focus to digital marketing for accounting firms, with an emphasis on niche marketing and SEO. Jeremy has built his digital marketing expertise first through founding a golf news website, then explicitly moving into marketing, and he discusses how he now helps accounting firms transition from traditional services to high-value advisory roles while making sure their marketing provides them with the leads they need to generate substantial revenue. He educates Randy on optimizing website content, the significance of local SEO, strategies for productizing services to enhance scalability and profitability, and the importance of attracting the right clients through targeted digital marketing. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Develop CAS from the Ground Up: Power Your Firm 32:56

10 днів тому32:56

32:56

We continue our special CAS block on The Unique CPA as Kane Polakoff, the Client Advisory Services Practice Leader at CohnReznick, joins Randy on Episode 217. Kane has nearly three decades of experience in starting CAS practices, and they discuss the evolution, challenges, and best practices in building and managing CAS. Kane goes into significant detail on the importance of integrating technology, the opportunity of expanding operations globally, and of hiring dynamic individuals who can handle CAS’s unique challenges, but he is also a passionate advocate for culture and mental health awareness within accounting, and he stresses that a supportive work environment is just as vital in ensuring the success of any practice, CAS or otherwise. Ultimately, he and Randy agree that above all, the profession is highly collaborative, and you will find support with anything you need, particularly CAS, if you simply ask for help from those who have been there before. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

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Elevating CAS: Tech, Pricing and Growth 31:05

17 днів тому31:05

31:05

Episode 216 of The Unique CPA kicks off a three-episode CAS block, starting with Randy Crabtree’s conversation with Christine Triantos. Christine, who has over 30 years of experience as one of the trailblazers of CAS within the profession, discusses its fundamentals, differentiating it from traditional accounting services like bookkeeping and write-ups. She highlights the importance of proactive guidance and leveraging technology to enhance efficiency, and explores how her own service providers, Infinite Advisors and Infinite Ties, can smooth this process. Delving into best practices, pricing strategies, managing client expectations, and the significance of industry-specific niches, Christine emphasizes the value of effective client communication and the boon to work-life balance that maintaining a successful CAS practice can provide. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

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Conversations and Community: Inside Bridging the Gap 38:33

24 дні тому38:33

38:33

Randy Crabtree welcomes Terrell Turner back to The Unique CPA for his third appearance in anticipation of the upcoming Bridging the Gap Conference 2025 in Denver, Colorado, July 22nd-24th. Terrell will be interviewing several participants this year as well as giving his own talk, as he did each of the first two years, and he and Randy take this opportunity to discuss the history and unique aspects that have come out of the conference as it’s found its identity. Perhaps unsurprisingly for longtime listeners of The Unique CPA, community and relationship building are among the central themes. Randy and Terrell also preview a few sessions and speakers for the conference, including discussions on topics like vulnerability in leadership and redefining the accounting industry. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

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The Power of Trust in Communication 33:45

4 weeks тому33:45

33:45

Randy Crabtree connects with Carlos Garcia, co-founder of the Reframe Conference with his brother, former Unique CPA guest Hector, on Episode 214. Carlos’s focus is on transforming how accounting professionals communicate with clients by promoting confidence and clear messaging. Sporting a certification in the “Exactly What to Say” methodology, which aids accountants in becoming strategic partners rather than mere compliance officers, Carlos emphasizes the importance of curiosity, empathy, and trust in interactions with both clients and your team, and delves into the impact of language on trust building. The Reframe Conference takes these important ideas into its mission to rebrand the accounting profession as innovative and forward-thinking. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Shift Happens: Redefining the Profession 42:20

5 weeks тому42:20

42:20

Mike Whitmire returns to The Unique CPA to share his unique perspective on the profession on Episode 213. The co-founder and CEO of FloQast, Mike talks to Randy about the expansion and shift in responsibilities for controllers and others within accounting, going beyond traditional functions to include operational efficiency and strategic planning. Focusing on the impact of technology and AI in automating mundane tasks, Mike explains that accountants’ ability to focus on more high value work is key to this transformation. Rather than the talent pipeline issue being a major concern, Mike emphasizes that by using oft-discussed themes of the show like mental health awareness, strong workplace relationships, and putting people in positions to do work they love, everyone can get more out of their careers and see increased engagement and fulfillment, which can benefit every person and organization from top to bottom. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Reorganization in Reverse: Transforming the Firm Model 31:14

6 weeks тому31:14

31:14

On Episode 212 of The Unique CPA, Randy Crabtree digs into an extraordinary alternative firm model with Jacob Schroeder, the founder and CEO of Ascend Consulting. In addition to balancing multiple businesses, Jacob’s entrepreneurial journey has been informed by his passion for innovation and invention in the context of the accounting profession. Jacob’s bold move to split Ascend Consulting into three separate firms to allow for separate focuses on advisory services, tax, and bookkeeping has so far been a resounding success, and he and Randy delve into the central role that collaboration, partnerships, and allowing each individual to focus on their strengths and passions have played in driving that success. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Renewable Tax Credit Opportunities for Non-Profits 32:36

7 weeks тому32:36

32:36

Randy Crabtree goes in-house with Tri-Merit’s Barry Devine, a veteran in the specialty tax incentive space, on Episode 211 of The Unique CPA . Renewable energy tax credits have come to the forefront as a way for nonprofits to fund community-strengthening projects, and Barry pulls from his extensive experience in leveraging these credits and incentives to illustrate the incredible opportunities that are out there right now. Highlighting the impact of the Inflation Reduction Act on making these credits accessible to nonprofits, they discuss real-world examples Barry was a part of, including projects for the Boys and Girls Club of Dane County and a Minnesota hospital, while delving into the legislative landscape and future prospects for renewable energy incentives. Barry’s strong advice to CPAs on how to support their nonprofit clients in taking advantage of these lucrative credits is a must-listen. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

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Harnessing Sales and Business Development 30:49

8 weeks тому30:49

30:49

Randy Crabtree connects with business development specialist Chris Cocca on Episode 210 of The Unique CPA . The President of Strategic Sales and former actively practicing CPA, Chris now specializes in helping accounting firms grow and scale by identifying and leveraging their rainmakers, implementing effective business development processes, and formalizing sales methodologies. Focusing on efficiency in business development and highlighting the importance of having a sales leader within the firm, Chris emphasizes the need for a tailored approach to coaching salespeople and aligning business development with firm growth goals on a person-to-person level. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

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CPA, Impactful Advisor and More: Find Passion and Purpose 28:42

9 weeks тому28:42

28:42

Randy Crabtree welcomes Geni Whitehouse, an influential figure in the accounting profession known for her diverse roles including founder of The Impactful Advisor, ITA president, and winery consultant, on Episode 209 of The Unique CPA . Geni talks about things that made a difference in her career trajectory, highlighting her transition from an uninspired CPA to a passionate advocate for enhancing the accounting profession and the experiences of everyone involved. She stresses effective communication, the power of humor in public speaking, and the need to connect and make an impact. Geni’s commitment to training and mentorship—and her experiences in stand-up comedy and TED Talks—underscore her mission to make accounting a better profession. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

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Presenting the She Counts Podcast: Empowering Women in Accounting 42:18

10 weeks тому42:18

42:18

Questian Telka and Nancy McClelland join Randy on Episode 208 of The Unique CPA to discuss their new podcast, She Counts , aimed at addressing the unique experiences of women in the accounting profession. The podcast will focus on authentic conversations with subject matter experts and leaders in the profession, with discussions about breaking through isolation, challenging industry norms, both providing and receiving support and practical advice, #MeToo, mentorship, vulnerability, the importance of DEI, and more. Launching She Counts in mid-May, Questian and Nancy understand the need for intentional change in hiring and promotion practices and invite both women and men to join these important conversations through the podcast. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
The Power of Empathy in Leadership: Make a Difference 37:36

11 weeks тому37:36

37:36

Randy hosts a very special Episode 207 of The Unique CPA, with now three-time guest Dawn Brolin. Dawn, the “Designated Motivator,” discusses her latest book, The Elevation of Empathy: Leading for the W.I.N., and she delves into how empathy transforms leadership, organizational culture, and mental health. Dawn’s impactful personal stories about dealing with leaders who lack empathy highlights the importance of vulnerability, transparency, and intentionality if you want to be the kind of leader that people look up to and remember for the right reasons. Emphasizing the detrimental impact of poor leadership on mental well-being, the significance of positive mentorship, and the need for genuine care in professional relationships, Dawn’s practical advice on practicing empathy is valuable currency when it comes to humanizing the accounting profession and the experiences of those who are in it. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

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Navigating the Accounting Landscape: Explore Leadership 36:20

12 weeks тому36:20

36:20

Randy Crabtree is joined by Annette Wehrli of Effectivity Consulting on Episode 206 of The Unique CPA to talk about aligning business strategy with people strategy. They discuss the significant challenge many accounting firms face: transitioning professionals from technical experts to effective leaders, the importance of identifying the right leadership types and styles, and the need for a balance of technical, visionary, thought, and people leadership within firms. Annette highlights storytelling, culture, and customized leadership training programs as ways to enhance individuals’ innate leadership potential, seeing it as a path forward for the profession and aiding in its continued positive transformation as it addresses its talent attraction and retention challenges. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

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Bridging the Gap in the Accounting Community 31:32

13 weeks тому31:32

31:32

Randy Crabtree concludes his conversation on community with Nancy McClelland, The Dancing Accountant, on Episode 205 of The Unique CPA . They focus particularly on the vital role bookkeepers play in the accounting world, and the importance of collaboration between them and tax professionals. This, along with creating effective systems, are keys to building a culture of shared resources, proper communication, and continuous learning—essentially, forming stronger bonds within the community will lead to better results for service provider and client alike. Nancy highlights practical steps to educate small business owners, bookkeepers, and tax pros to foster better working relationships, underscoring the need to transform accounting’s landscape through enhanced cooperation and training. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
From Dancing to Music and Mastery of the Profession 37:05

14 weeks тому37:05

37:05

Randy Crabtree kicks off a two part conversation with Nancy McClelland, the Dancing Accountant, on Episode 204 of The Unique CPA . Their discussion will conclude the series on the impact of community in the accounting profession, where they delve into Nancy's journey from bookkeeping to becoming a CPA and the evolution of her business and identity. Nancy shares her insights on how pivotal relationships are to everything she does as owner of a “hyperlocal” firm, and the inspiration behind her initiative, “Ask a CPA,” which aims to foster collaboration between bookkeepers and tax professionals. The discussion highlights how better connections within the profession can lead to a more efficient and more mentally healthy work environment, which increases productivity and satisfaction, ultimately benefiting everyone involved. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Bringing Community and Fun to Accounting 32:53

15 weeks тому32:53

32:53

Randy continues his focus on community in accounting with Yuri Kapilovich on Episode 203 of The Unique CPA . Also known as #TheFunCPA, Yuri shares his mission to redefine accounting, making it more dynamic and engaging through his social media content, networking events, and YouTube series. Discussing his journey of building a full-service accounting firm with a focus on work-life balance, Yuri explains how he maintains a limited work schedule while providing high-value services to his clients. Yuri’s continuing efforts to create unique and enjoyable networking events are just one of the many ways that he contributes to the accounting community. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Running Counter to Tradition: Building Community 30:35

16 weeks тому30:35

30:35

Logan Graf returns to The Unique CPA to continue the show’s focus on community in the accounting profession on Episode 202. The owner of Graf Tax and founder of Counter, Logan talks to Randy about the community he’s built with Counter, which was inspired by his YouTube channel and the transparency he had around sharing his financials there. This had prompted a lot of questions for many people around the profession, especially those with an entrepreneurial bent, and Logan’s response was to create a welcoming, supportive group for new and aspiring firm owners. Logan shares some of his insights on overcoming barriers in the profession, the need for accounting professionals to have confidence in themselves when approaching client interactions, and the impact innovative practices can have on the entire profession. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Breaking Free from Burnout: Psychological Safety 28:51

17 weeks тому28:51

28:51

Episode 201 of The Unique CPA kicks off a block of episodes focused on building community in the accounting profession, and to start, Randy talks with Ashley Carroll, founder of Operations House, about addressing burnout while driving firm profitability. Ashley details her mission to help accounting firms rethink their business structures and cultures and think of their employees more as human beings. Ashley recently introduced a “professional pep talk” initiative that provides support and encouragement to accounting professionals, and she discusses her own journey from accounting to operations, her mental health struggles, and her passion for fostering psychologically safe and profitable work environments. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
The Unique CPA at 200: Community, Innovation and More 31:56

18 weeks тому31:56

31:56

We have reached yet another mile episode of The Unique CPA , number 200, and Randy Crabtree joins producer Justin Grant to celebrate the show’s journey. They reflect on the supportive community that has sprung up around the show, the Bridging the Gap Conference , and plans for the future, while having some fun too with a bloopers segment that’s sure to make you laugh along with them. Randy also shares his thoughts on new directions for the podcast, such as becoming a go-to source for specialty tax news and analysis, and the rise of private equity in the accounting profession, before closing things out looking forward to the next hundred episodes. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Harnessing Your Own Unique Force of Awesome 42:04

19 weeks тому42:04

42:04

Randy Crabtree is joined by Dave Lane, founder of Grove & Grain Leadership, on Episode 199 of The Unique CPA . As a business executive, leader coach, keynote speaker, and fractional COO, Dave discusses his journey and philosophy around the concept of being a “force of awesome.” He elaborates on the importance of self-awareness, vulnerability, and identifying your true self for both personal fulfillment and professional success. Sharing methodologies and tools he uses, such as the “Listen, Reflect, and Ask” model, Dave seeks to help individuals and teams overcome challenges, improve their emotional intelligence, and foster a more cohesive and effective work environment, with focuses on the impact personal growth can have on business outcomes, and the importance of integrating personal passions with professional duties. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Advisory Focus: Your Blueprint for Success 28:53

20 weeks тому28:53

28:53

Randy welcomes Michael Haynes, go-to-market specialist and Director of Listen Innovate Grow, on Episode 198 of The Unique CPA. Michael explains how accounting firms can transition from transactional to advisory services, focusing on the importance of understanding client needs and conducting internal analysis to create a comprehensive go-to-market strategy. Michael instructs firms to identify their niche, develop the relevant advisory services, and leverage existing expertise for growth, as he stresses the importance of depth of expertise and strategic client engagement, shedding light on various advisory offerings and revenue opportunities. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Soft Skills and Accounting Adventures 26:46

21 weeks тому26:46

26:46

On Episode 197 of The Unique CPA , Randy Crabtree welcomes Greg Adams, Senior VP and CFO at the American Management Association and author of the novel Green Shade$ . Greg discusses his career journey, his passion for the profession which served as inspiration for his novel—which features an accountant protagonist—and his advocacy for improving the image and perception of accountants. He emphasizes the importance of soft skills in the accounting profession and offers insights on how to address the declining number of CPA exam takers by improving the image and appeal of accounting as a whole. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Redefining Success in Accounting: Looking Ahead 38:46

22 weeks тому38:46

38:46

Episode 196 of The Unique CPA brings Liz Farr, a CPA and influential freelance writer, in conversation with Randy Crabtree. Liz discusses her diverse career path and how she transitioned from biochemistry to linguistics, then eventually to accounting, and finally writing within the profession. Taking a 30,000 foot view, they discuss the significant shifts happening in accounting such as innovative firm models, improvements in work-life balance, and the importance of a strong firm culture. Liz highlights the new generation’s entrepreneurial approach and the increasing emphasis on leadership and technology integration, as both reflect on their personal experiences and the evolving landscape, expressing optimism about the future of the profession. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
From Fairways to a Founder: A Charitable Drive 28:29

23 weeks тому28:29

28:29

Randy Crabtree hosts Brian Floriani on a special Episode 195 of The Unique CPA. The founder of Bernie's Book Bank, Brian shares his moving story behind how he founded the organization in memory of his father, with the goal of addressing educational inequity through book ownership. Brian discusses the significant impact of providing books to under-resourced communities and reveals that a small increase in literacy could dramatically boost the economy. He highlights the organization’s achievements in Chicagoland, their expansion plans, and their commitment to efficient and sustainable operations. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
A Fresh Start: Building the Firm of Your Dreams 31:17

24 weeks тому31:17

31:17

On Episode 194 of The Unique CPA , Randy Crabtree chats with Kelly Rohrs, founder of her own CPA firm and co-host of the podcast From Zero to Millions: Accounting Edition . Kelly shares her journey from working in a traditional CPA firm to establishing her own practice and the strategies she employed to make it a success, such as leveraging LinkedIn for exposure and building authentic relationships. Kelly has been recognized by CPA Practice Advisor , making their “Top 40 Under 40” list, and she shares her insights on boundary setting, discusses her efforts to help other professionals through her mastermind groups, known as Fiscal Minds, and her podcast, and she emphasizes the importance of openness to innovation, of community, and maintaining work-life balance, as keys to her continuing success. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Accounting Success in 2025 and Beyond 34:07

25 weeks тому34:07

34:07

Happy new year to The Unique CPA community! David Hartley joins Randy on Episode 193 to kick off 2025 with a chat about a timely topic: The profession’s future and looking forward to the key things that will drive change within accounting. The Partner in Charge of Advisory at Anders CPAs and Advisors, David hits on the shift towards advisory services, emphasizing innovation and the future readiness of firms. Outlining Anders' proactive approach to strategic planning, compensation transparency, and technology integration, Dave also highlights the mental health and work-life balance initiatives at the firm while delving into the evolving importance of value over billable hours in the accounting industry. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Navigating Nonprofits and Fiscal Sponsorship 48:53

26 weeks тому48:53

48:53

Randy Crabtree welcomes Megan Tarnow on Episode 192 of The Unique CPA to discuss Megan’s unique niche: the intersection of nonprofits and QuickBooks. A speaker, trainer, and Top 100 Pro Advisor, Megan has lent a hand to numerous nonprofits over the years and even developed a Facebook group for nonprofit finance that boasts over 11,000 members. She explains the concept of fiscal sponsorship and its benefits, discussing tools like Ribbon which help streamline nonprofit administration, and she and Randy go over hypothetical and real-life examples of nonprofit operations and sponsorship, showcasing the vital aspects and potential challenges in running a nonprofit. If nonprofits intersect your accounting world this is an episode you don’t want to miss. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Crashing Through Accounting's Upper Limit Problem 29:35

27 weeks тому29:35

29:35

Loren Fogelman joins Randy Crabtree on Episode 191 of The Unique CPA to reveal her keys to enhance accounting firm owners’ earning potential while reducing their hours. Having transitioned from sports psychology to business coaching, Loren emphasizes the similarities between athletes and growth-minded firm owners, translating these similarities into concepts like value-based pricing and the importance of moving away from hourly billing to enhance earning potential without increasing hours worked. Loren shares actionable strategies including her Raise Your Rates formula and Good, Better, Best pricing model to help accountants price their services effectively. Underscoring the need for accountants to recognize their own value, Loren and Randy stress the need to adopt new pricing models to achieve a better work-life balance and financial success. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Hidden Value: The Gem of Property Tax Strategy 29:22

28 weeks тому29:22

29:22

Join Randy in his conversation with Josh Malancuk, a state property tax specialist, on Episode 190 of The Unique CPA . Josh discusses his role and the complexities of property tax reductions for businesses. He highlights how most businesses overpay on taxes due to a lack of expertise in reviewing tax assessments and compliance, especially in particular states where the rules differ significantly from most others. Josh explains the importance of bringing in specialists to find savings and ensure accurate assessments, with 20% savings across the board not an uncommon result when collaborating in this fashion. Get the full show notes and more resources at TheUniqueCPA.com…

The Unique CPA

1
Succession Success: Navigating Business Transition 33:41

29 weeks тому33:41