Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Вміст надано Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marketing Deep Dives by Denyse and Denyse Drummond-Dunn або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Marketing Deep Dives by Denyse
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Вміст надано Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marketing Deep Dives by Denyse and Denyse Drummond-Dunn або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers. In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe. Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨💼👩💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé
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Вміст надано Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marketing Deep Dives by Denyse and Denyse Drummond-Dunn або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers. In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe. Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨💼👩💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé
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1 The Hidden Danger of Being Your Company's MVP (And 6 Smart Ways to Avoid Being Irreplaceable at Work) 10:59
This discussion explores the paradox of being irreplaceable in the workplace, arguing that while initially appealing, it can ultimately hinder career advancement. It highlights the benefits of being essential, such as enhanced job security and increased influence, but then identifies the hidden costs, including burnout, career stagnation, and succession challenges. The article on which the discussion is based advocates for a "Goldilocks Zone" of strategic indispensability, where individuals offer unique value through vision and leadership while ensuring their day-to-day tasks are tactically replaceable. It offers six practical strategies for achieving this balance, emphasizing knowledge sharing, team development, and a shift from operational tasks to strategic direction. The discussion concludes by advising individuals to focus on building sustainable systems and developing others to foster long-term career growth and mobility.…
The discussion argues that inclusive innovation is a system, not a department, and that many organizations are hindered by overlooking their mid-level managers. These managers should be appreciated as crucial for translating strategy into action and for possessing vital insights from both the C-suite and the front lines. Excluding them from innovation processes leads to stalled initiatives, lost insights, and leadership drain. True inclusive innovation involves not only who is within the company but also innovating for and with consumers, with mid-level managers playing a key role due to their proximity to both. In conclusion the discussion suggests that changing this requires a mindset shift, structural adjustments, and cultural reinforcement to include and value the perspectives of mid-level leadership.…
The article that this podcast discusses argues that for Consumer Packaged Goods (CPG) companies, the key to successful AI investment for customer understanding is not simply adopting technology. But undertaking a business transformation starting with clear strategic objectives. It highlights that many companies struggle to translate AI insights into measurable business impact, with a significant gap between generating insights and acting upon them. The author proposes a framework for balanced AI investment across short-term and long-term horizons, emphasizes the need for organizational capabilities like decision architecture and cross-functional activation to utilize insights effectively, and suggests using comprehensive metrics beyond just financial returns to measure success. In concluding the article asserts that value comes from building systems to translate understanding into decisive action and growth, not just from the AI technology itself.…
What if the secret to explosive growth isn't moving faster... but knowing when to stop? This episode of Marketing Deep Dives with Denyse Drummond-Dunn challenges the business world's obsession with relentless acceleration. Drawing from real examples of successful companies, she reveals why strategic pauses lead to breakthrough innovation and energized teams. You'll discover: - Why constant forward motion can lead to exhaustion and diminished returns - How recalibrating and challenging assumptions creates fresh perspective - A framework for making strategic pauses work for your business - Examples of companies that use reflection periods for explosive growth - Why intentionally slowing down is a bold move that drives sharper direction Perfect for leaders who are ready to question the "always accelerate" mindset. Based on the thought-provoking blog post from C3Centricity that's changing how business leaders think about growth. Listen now and discover why your next bold move might be to pause.…
This podcast discusses key strategies for Consumer Packaged Goods (CPG) brands to cultivate consumer loyalty in 2025 and beyond, emphasizing a shift towards a consumer-centric approach. It highlights the increasing importance of exceptional experiences, radical transparency, hyper-personalization, and purpose-driven commerce as primary drivers of purchasing decisions. The article discussed provides real-world examples of brands successfully implementing these principles and offers actionable strategies specifically tailored for mid-sized CPG companies, focusing on leveraging AI, agile development, co-creation, and precision marketing. In conclusion, the piece argues that moving from reactive insights to predictive foresight is crucial for gaining a competitive edge and fostering lasting consumer relationships.…
This podcast discussion argues that mid-sized companies can achieve remarkable success by strategically outmaneuvering industry giants, despite having fewer resources. It substantiates this claim by presenting compelling case studies from both the technology and consumer packaged goods sectors, such as Stripe, Zoom, Chobani, and Kind Snacks. The analysis of these examples reveals key winning strategies centered on focusing on specific problems, leveraging new technologies, creating new categories, building authentic connections, and maintaining quality during growth. The session serves as an implementation guide, offering practical steps and success metrics for mid-sized companies aiming to not just compete, but to truly outperform their larger rivals by prioritizing agility, focus, and customer understanding.…
This session emphasizes resilience as a crucial skill for career success, especially in uncertain times. It highlights research demonstrating the measurable benefits of resilience, including increased productivity and promotion potential. In Denyse's blog post, she presents a three-part framework for building resilience: developing active response patterns, building strategic support networks, and practicing intentional reflection. Through anecdotes and expert insights, the text argues that resilience is not just about bouncing back but about adapting and growing from challenges, ultimately differentiating successful professionals.…
This session, drawn from personal experience in corporate leadership and supported by research, identifies seven key insights for navigating workplace power dynamics, particularly for women aiming for senior roles. It argues that simply breaking the "glass ceiling" isn't enough, as subtle biases and power plays persist at all levels. Denyse highlights issues like visibility challenges, fear-based leadership, and the importance of boundaries. Ultimately, the discussion of Denyse's blog post aims to equip individuals with a framework to understand and strategically respond to these often-hidden truths in their career progression, offering further guidance through a masterclass and personalized sessions.…
Influencer marketing is transforming the consumer packaged goods (CPG) industry, with social media personalities launching successful brands like Prime Hydration and Feastables. Authenticity, direct engagement, and pre-built audiences are key drivers, disrupting traditional marketing and creating new market dynamics. Established CPG brands can learn from these strategies by fostering authenticity, engaging consumers directly, and partnering with influencers. However, influencer-led brands face risks like over-reliance on personal reputation and challenges in scaling without losing their unique appeal. Despite some speculation, influencer marketing remains powerful, offering unparalleled reach, high ROI, and strong consumer trust, particularly among younger demographics. The future of CPG involves blending traditional strengths with influencer-driven approaches to foster genuine connections and continuous innovation.…
The discussion this week argues that deep customer insights, meaningful innovation, and inclusive leadership are crucial for business success in 2025. It supports this claim with data from McKinsey, PwC, BCG, and Deloitte, showcasing how companies effectively integrating these three elements significantly outperform their competitors. The discussion provides examples of successful companies like Spotify, Nike, Unilever, and Microsoft, illustrating how these principles are applied in practice. Finally, it offers a framework for implementing these principles and suggests methods for measuring progress.…
This episode of Marketing Deep Dives by Denyse examines why many consumer packaged goods (CPG) companies' AI marketing strategies underperform despite significant AI market growth. It highlights several common failures, such as relying on single AI tools, outdated measurement methods, and static segmentation, providing real-world examples of successful companies like P&G, Nike, and L'Oréal that have overcome these challenges. The discussion then outlines a three-year roadmap for effective AI marketing investment, emphasizing infrastructure, talent development, and governance. Finally, it emphasizes the importance of continuous learning and adaptation to emerging technologies like quantum computing and edge AI to ensure long-term success.…
This is a discussion about C3Centricity's 2024 CPG blog post roundup. It highlights the most popular articles on consumer centricity. The top ten posts cover various aspects, including strategic change management, emotional intelligence in business, consumer delight, insight development, and measuring consumer experience. Several articles also address challenges of implementing consumer-first strategies and developing effective mission statements. In conclusion, the 2024 Top 10 CPG blog collection emphasises the importance of a consumer-focused approach for business success.…
The episode examines hyper-personalization in marketing, a strategy using AI and real-time data to create highly individualized customer experiences. The discussion highlights the importance of this approach for building brand loyalty, boosting sales, and differentiating in competitive markets. Denyse shares numerous examples from various companies and regions to illustrate successful implementations, emphasizing the role of data analytics and various technologies. The discussion also addresses ethical concerns surrounding data privacy and the potential for over-personalization. Finally, it concludes that hyper-personalization is crucial for future success in consumer engagement.…
The episode explores hyper-personalisation, a marketing strategy using AI and real-time data to create highly individualised consumer experiences. It details how this approach builds customer loyalty, boosts sales, and strengthens brand differentiation through tailored product recommendations and interactions across various touchpoints. The importance of data privacy and ethical considerations are also discussed, alongside examples of successful hyper-personalisation implementations from various global companies. Ultimately, the discussion concludes that hyper-personalisation is no longer optional but crucial for sustained success in today's competitive market.…
This episode presents five key strategies for enhancing insight development in marketing. It emphasises that insights rarely result from singular market research studies but require integrating diverse data and information. The process necessitates focusing on consumers' desired behavioural or attitudinal shifts, often involving emotional connections. Collaboration across departments is crucial for gaining diverse perspectives, leading to breakthroughs. Denyse concludes that insights frequently hinge on fundamental human truths, offering broad applicability, and can even be adapted across different categories.…
This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve understanding. It highlights the shortcomings of traditional market research and advocates for regular, informal interactions with customers. The discussion details five key rules for effective observation: attentiveness, objectivity, and contextual awareness. These rules, which Denyse proposes, aim to ensure accurate data collection and insightful analysis, which will ultimately improve products and services. The episode also stresses the need for cultural sensitivity in international settings and encourages the sharing of experiences to enhance understanding.…
The episode uses Swiss police speed cameras as a case study to illustrate the benefits of a customer-first strategy. It contrasts the negative customer experience of traditional speed cameras (permanent, temporary, and laser) with the positive response to cameras providing immediate feedback, like a smiley face for drivers under the speed limit. Denyse argues that focusing on a positive customer experience, rather than solely on revenue generation, leads to better outcomes and brand loyalty, applying this concept to businesses beyond law enforcement. The discussion concludes by promoting Denyse's C3Centricity customer-centric business consulting services.…
The episode discusses brand portfolio management, arguing that fewer, well-chosen variants lead to greater success. It challenges the common belief that more choices benefit consumers, citing research indicating that excessive options can hinder purchasing decisions. Denyse uses examples of successful global brands to illustrate the benefits of focused brand portfolios and suggests strategies for streamlining SKUs, such as annual reviews and targeted innovation. She says poor brand management is linked to marketers prioritising quick promotions over effective long-term brand strategies. Denyse concludes by emphasising the importance of understanding customer needs and aligning product offerings to those needs for optimal results.…
This episode examines the qualities of excellent customer service, using a personal anecdote from Denyse about a positive experience she had with a cable company. It represents the ideal "7 Ps" of customer service excellence: Private, Patient, Polite, Perceptive, Professional, Pragmatic, and Perseverant. Denyse contrasts this positive experience with the generally negative experiences of dealing with call centres, highlighting the importance of speed and empathy in resolving customer issues. She advocates for prioritising customer needs and emphasises the value of a responsive and understanding approach to customer service. In conclusion, Denyse suggests that the audience check out the C3Centricity customer service training services as a solution to improve business practices. Token: Wi45kTzaLqGtmplkiGM6…
This episode offers seven leadership principles drawn from Denyse's experiences, including continuous learning, seeking help, practising diligently, thorough preparation, embracing mistakes, honesty, and considering diverse customer groups. To illustrate these points, Denyse shares personal anecdotes, such as recording an audiobook. A bonus eighth principle, preparing for unforeseen challenges, is also suggested during the discussion. In conclusion Denyse emphasizes the importance of continuous self-improvement and to use a holistic approach to be a more effective leader.…
This episode discusses five key consumer trends predicted to shape the consumer packaged goods (CPG) industry in 2025. They include: - ultra-personalization - digital engagement - sustainability - wellness - authentic brand purpose. The lively discussion examines each trend, providing examples of successful brand implementations and actionable strategies for CPG companies to adapt. Denyse emphasises the importance of leveraging data, technology, and ethical practices to build meaningful consumer relationships and achieve growth. Denyse concludes by urging CPG brands to prioritise consumer values and create genuine connections to thrive in the evolving market in 2025.…
This episode recounts Denyse's negative customer experience with the Hilton hotel group, illustrating failures in their customer journey mapping. Three key lessons are developed out of this experience: 1. The need to integrate all customer touchpoints 2. The importance of adequately addressing and resolving mistakes 3. Follow-up is necessary to ensure customer satisfaction. In conclusion, Denyse proposes two additional improvements to customer journey mapping: 1. Incorporating customer emotions at each interaction 2. Personally experiencing the customer journey as a buyer This discussion focuses on improving customer service and satisfaction by optimising customer journey mapping strategies.…
This episode presents six essential components of a customer-first strategy applicable across various industries, focusing mainly on hospitality and consumer packaged goods (CPG). Denyse's core argument emphasises shifting from a return on investment (ROI) model to prioritising customer engagement and building relationships, even with potential future customers. She suggests leveraging user-generated content, prioritising value over price, fostering innovation and partnerships, understanding that loyalty is constantly earned, and facilitating open dialogue with customers via multiple channels. Denyse encourages proactive engagement and rapid response to customer needs to ensure sustained growth and customer satisfaction. She concludes with a call to action, encouraging readers to explore Denye's services and resources.…
This episode presents nine essential elements for creating a customer-centric website that thrives online. Emphasis is placed on prioritising customer needs, from intuitive site structure and easy contact options to comprehensive product details and engaging content. Denyse advocates for transparency, security, and a responsive design across multiple devices. User-generated content and valuable, updated information are highlighted as key engagement strategies, encouraging customer interaction and building brand trust. Denyse concludes by suggesting a website audit to improve customer experience.…
This episode outlines seven common reasons companies fail to implement a customer-first strategy successfully. Lack of executive leadership and company-wide buy-in are highlighted as critical failures. Denyse emphasises the need for clear roles and responsibilities, visible leadership, and an understanding that a customer-first approach is an ongoing process, not a one-time project. Furthermore, she stresses that the significant potential for increased profitability and customer retention outweighs the perceived high cost of implementation. Finally, Denyse encourages companies to overcome these obstacles to achieve greater success and profitability.…
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Marketing Deep Dives by Denyse
This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. The core message emphasises clear communication of the new vision, leading by example, aligning company processes, embedding customer feedback into decision-making, providing employee training and resources, rewarding customer-centric behaviour, and continuously monitoring and improving the strategy's effectiveness. Denyse shares examples of a customer-first approach to effectively illustrate how to guide an organisation through significant strategic changes. In conclusion, she suggests that CPG executives cultivate a company culture prioritising customer satisfaction.…
This episode argues that prioritising customer needs is a company's best business investment. Numerous studies demonstrate a strong correlation between a customer-first approach and improved key performance indicators, including increased customer loyalty, lifetime value, advocacy, higher financial returns, and employee satisfaction. Successfully implementing this strategy requires understanding customer preferences through data analysis, empowering employees to prioritise customer needs, and continuously improving the customer experience. In conclusion, Denyse suggests that CPG executives should become champions of the customer-centric model for long-term business success and growth.…
Artificial intelligence (AI) and machine learning (ML) are transforming digital marketing, offering solutions for various customer needs but also presenting challenges. This episode of Deep Dives by Denyse explores how AI and ML impact communication, particularly with younger generations who prefer voice-activated assistants, necessitating a shift in marketing strategies beyond traditional search engine optimization. While AI offers benefits like predictive intelligence and personalized experiences, limitations exist regarding accuracy and data integration, emphasizing the need for human oversight and the importance of soft skills in a changing job market. The discussion cover the significance of understanding customer journeys and improving customer service using AI tools, while advocating for transparency in chatbot interactions. Denyse concludes by reminding listeners that successful implementation requires addressing data silos and focusing on customer needs.…
This episode argues that a customer-first strategy is crucial for business success in the post-pandemic era. It highlights the increased importance of customer connection and engagement, driven by consumers' higher digital media consumption and a greater sharing of experiences online. The discussion shares statistics demonstrating the strong correlation between superior customer experience and increased profitability, while also acknowledging challenges such as marketers' struggle to translate data into actionable insights and the need for improved market research capabilities. In conclusion Denyse advocates for a company-wide commitment to customer-centricity, emphasizing the significant return on investment such a strategy offers. She promotes C3Centricity's services as a solution to assist companies in implementing a customer-first approach.…
This episode of Marketing DEEP DIVES by DENYSE promotes Quantum Customer Centricity (QC2™), a new customer experience model. During the discussion, Denyse argues that traditional customer experience (CX) models need to be revised because they are focused too narrowly on customer service and fail to integrate a holistic view of the customer across the entire organisation. Her QC2™ model emphasises a multi-dimensional approach, integrating the customer, company, brands, and processes, aiming for quantum growth through small, targeted changes. Denyse highlights the benefits of QC2™, including increased revenue, cost savings, and improved employee engagement. She also introduces her CATSIGHT™ methodology for maximising information ROI (return on investment), which supports the QC2™ framework.…
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Marketing Deep Dives by Denyse
This episode of Marketing DEEP DIVES by DENYSE explores the challenges and solutions of developing actionable insights from data. Denyse defines actionable insights as statements impacting customer attitudes and/or behaviours based on human truths, and she provides several brand examples to illustrate them. She then details ten common obstacles to insight development, including data quality issues, data overload, and technological limitations. For each challenge, she offers practical solutions, emphasising data governance, advanced tools, and skills development. Finally, Denyse underscores the importance of addressing these challenges to leverage data for strategic advantage.…
This episode emphasises the crucial role of emotional intelligence (EQ) in boosting business growth. The discussion explains EQ's four key components—self-awareness, self-management, social awareness, and relationship management—and details how these contribute to improved customer relationships, employee engagement, effective leadership, and enhanced decision-making. Denyse shares numerous company examples (Starbucks, Zappos, Salesforce, etc.) illustrating successful EQ implementation across various sectors. She highlights many statistics that prove the strong correlation between high EQ and increased profitability, employee engagement, and leadership success. Denyse ends by offering practical strategies for building EQ within organisations.…
This episode focuses on implementing a customer-first strategy within an organisation. The discussion defines customer centricity, explains its importance for business success, and provides seven actionable steps for leaders to adopt this strategy. These steps include gaining a deep understanding of customers, fostering a customer-focused culture, leveraging data, and consistently seeking feedback. Denyse highlights the numerous benefits, including increased loyalty, revenue growth, and improved employee satisfaction. In conclusion, Denyse emphasises the importance of continuous improvement to maintain a customer-centric approach.…
This episode of Marketing Deep Dives by Denyse explores the advantages and disadvantages of implementing a customer-first business strategy. Advantages include improved customer satisfaction, increased sales, enhanced brand reputation, and better decision-making, illustrated through examples like Amazon, Apple, and Zappos. However, disadvantages include increased costs, a potential short-term focus, difficulty measuring success, and the challenge of balancing customer and business needs, as Southwest Airlines, Kodak, and McDonald's have demonstrated. The discussion concludes with recommendations for companies considering this approach. Denyse emphasises the need for a thorough assessment, clear metrics, employee training, interdepartmental collaboration, and a long-term perspective. Denyse shares several examples of companies that have successfully adopted a customer-first strategy for further inspiration, such as Salesforce and Airbnb.…
This episode provides a guide to implementing a customer-first business strategy. It explains a customer-first strategy, why it's important in today's competitive market, and how to implement it successfully. The guide also covers measuring the strategy's success, building a customer-centric culture, and ensuring long-term sustainability. Finally, it addresses common challenges and benefits associated with adopting this approach.…
This episode advocates using AI to enhance customer experience and loyalty. The discussion with Denyse emphasises personalisation through AI-powered tools like chatbots and predictive analytics to meet customer needs efficiently. Denyse details best practices for AI integration, including understanding customer needs, selecting appropriate technologies, and establishing clear implementation strategies. She shares Walmart, Marriott, and JPMorgan Chase case studies that illustrate successful retail, hospitality, and banking AI applications. In conclusion, she suggests that all organisations use AI as a key driver of customer satisfaction and business growth. She invites everyone to subscribe to the Marketing Deep Dives by Denyse channel and to book a time to discuss the topic in more depth with her.…
In this episode, employee empowerment is presented as a key strategy for achieving outstanding customer service. The discussion emphasises the importance of providing employees with training, autonomy, and decision-making power within defined boundaries. This approach fosters higher job satisfaction, increased engagement, and improved customer experiences. Recognising and rewarding employee contributions further strengthens this positive work environment, ultimately leading to more tremendous business success and customer loyalty. Denyse concludes by inviting listeners to subscribe to the channel Marketing Deep Dives by Denyse and to book a time to discuss the topic in more detail with Denyse. She promises you'll walk away with at least three new ideas to action.…
This episode emphasises the importance of real-time customer feedback and social media listening for business success. The discussion highlights how promptly addressing customer needs, using various feedback mechanisms (in-app surveys, live chat, reviews), and actively engaging on social media platforms can increase customer satisfaction, loyalty, and revenue. Denyse provides numerous examples of companies effectively using these strategies and showcases data-driven techniques for analysing feedback to drive impactful improvements. The discussion concludes by encouraging listeners to adopt a customer-centric approach built on continuous improvement and iteration based on real-time insights. And invites those interested to book a time to delve deeper into the topic with Denyse; you'll walk away with at least three new ideas to try.…
This episode advocates prioritising customer delight over mere satisfaction to achieve sustainable business growth. It emphasises creating effortless customer journeys through personalised experiences and vital employee empowerment. Denyse cites numerous studies showcasing the significant financial benefits of investing in exceptional customer service, including increased sales, customer loyalty, and positive word-of-mouth referrals. Building genuine customer connections is highlighted as crucial, achieved through personalised interactions and a focus on exceeding expectations. In conclusion, the importance of leveraging data and actionable insights to understand customer needs and preferences is stressed as a critical component of this strategy.…
This episode outlines fifteen strategies for improving customer retention, emphasising the importance of excellent customer service, strong relationships, and consistent communication. The discussion highlights the positive impact of high-quality products, loyalty programs, and personalised experiences. It also advocates seeking and acting on customer feedback, creating a seamless customer journey and staying competitive. In conclusion,Denyse underscores the benefits of surprising and delighting customers, building a brand community, offering flexible return policies, and proactively solving problems.…
This episode explores how technology is transforming customer service. It examines several key areas, including the rise of omnichannel experiences, self-service options, and the use of AI-powered tools like chatbots and virtual assistants. The importance of data analytics and personalization in creating seamless and unforgettable customer journeys is also highlighted in the discussions. Denyse shares several successful company examples to illustrate these concepts, demonstrating how businesses can leverage technology to improve customer satisfaction and drive growth. In conclusion, Denyse summarises the episode by advising that data security and privacy are addressed as crucial considerations in handling customer information.…
This episode identifies ten key challenges companies face when implementing a customer-first strategy. These challenges range from leadership issues and internal departmental silos to technology limitations and a lack of continuous improvement. Denyse argues that overcoming these obstacles requires a fundamental shift in organisational culture, processes, and incentives, focusing on collaboration, communication, and data-driven decision-making. Denyse proposes solutions that include investing in technology, implementing cross-functional teams, and aligning incentives with customer satisfaction metrics. In conclusion, the episode emphasises the long-term benefits of a customer-centric approach to sustained business success.…
Building customer trust and loyalty is crucial for business success. This episode explains that trust, based on reliability, transparency, and integrity, precedes loyalty. It emphasises the importance of consistent, high-quality experiences, open communication, and personalised interactions to foster trust. The text also highlights the value of actively addressing customer feedback and cultivating a customer-centric culture. The discussion concludes that prioritising these elements leads to stronger customer relationships, increased retention, and sustainable business growth.…
This episode advocates for fostering innovation within organisations. It emphasises the importance of a creative culture achieved through open communication, diversity, and resource provision. The discussion highlights the significance of a growth mindset, embracing challenges and viewing failures as learning opportunities. Several real-world examples (Google, Amazon, 3M) are discussed that Denyse uses to illustrate successful strategies. The episode argues that a customer-centric approach is crucial for driving continuous innovation and achieving sustainable growth.…
This episode argues that companies should reduce reliance on extensive market research and instead prioritise leveraging existing internal data and readily available information sources, such as customer feedback and competitive intelligence. The discussion emphasises the strategic prioritisation of research questions and the use of advanced analytics to gain actionable insights from smaller datasets. The hosts share many examples that Denyse provides of companies successfully using this approach to reduce costs, improve decision-making, and boost business outcomes, advocating for a more efficient and practical approach to understanding customers. The discussion promotes gaining profound customer knowledge with fewer surveys and, ultimately, better resource allocation.…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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