Ready For a Rebrand? How a Tech Entrepreneur Should Know When It's Time

10-Minute Tech Talks: Business Insights and Growth Hacks for Time-Crunched Entrepreneurs

Has your market and technology evolved so much that it might make sense to rebrand your company? Maybe you acquired a company and the new services are just itching to grab a customer's attention!

For security company Intertech CI this was the case on all three points.

When Ron Petnuch, President and CEO of Intertech CI, stopped byTechVibe Radio, part of his conversation landed on the company's rebrand as direct reaction to the fast pace of technology evolution in the security industry. From AI-enabled cameras to advanced card readers, technology was not only advancing, but also had to be integrated.

Intertech CI's recent rebrand highlights how businesses must adapt to shifts in technology and market demands. After merging with Fedora, a company focused on portable security units, Intertech CI expanded its capabilities to serve larger projects, including major global developers. The rebrand represented a return to their roots in "Comprehensive Integration" while showcasing their enhanced range of services.

Hit PLAY to hear Ron detail how Intertech went through its rebrand and if you'd like to hear more from Ron and Intertech CI on TechVibe, click here.

Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.