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Welcome to the House Guest podcast, where C&TH Interiors Editor Carole Annett chats with experts from the world of interior design and decoration, the people behind the houses and hotels you see in glossy magazines like ours. Some of the names will be familiar, and others may be less so, but we’re sure you’ll recognise the hotels and restaurants they’ve designed. And if you’re in the middle of your own building project or re-style, we hope you’ll pick up some tips. Enjoy!
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Every week Adam Scougall breaks down the nuts and bolts of creating a design life that is unique to you. Focused on the those considering a mid-career sea change, the show aims to support you in creating the ideal lifestyle business in design. Forget having to do it the way all of the other design moguls tell you 'it should be done'. You do you.
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Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

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Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take ...
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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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They're not that hot, or that young - but hosts Rebecca Plumb (Studio Plumb) and Shaun Crha (Wrensted Interiors) spill the tea every week on how a new generation of interior designers run their business. Join a community exploring the emotional, practical, and humorous side of the interior design business.
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Hey there! Welcome to our cozy corner of the internet, where it’s all about merging tech with texture, pixels with palettes, and algorithms with aesthetics. I’m Jenna Gaidusek, your guide and fellow explorer in this fascinating world where interior design meets cutting-edge AI. Think of this as your go-to spot for demystifying the tech that’s set to revolutionize our industry, from the newest AI-driven design apps to the smartest tech out there. Visit www.aiforinteriordesigners.com for more ...
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show series
 
What exactly is a visual scope of work? Cheryl and Liz discuss how theirs has become a game changer not only for In Detail but many other designers Cheryl has coached over the years. In this episode they dive into strategies for creating a successful scope of work and how it can be a powerful marketing tool for your business, how useful they are in…
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Design biz in a tizz? Take my quiz and get your action plan over adamscougall.com/quiz It’s time for a question. Are you confident enough to speak passionately about what you do? Why not consider doing an event where you speak to your ideal audience? I got two client jobs out of one event and so can you! In today’s episode I want to discuss how you…
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This week, Carole Annett sits down with Saffron Aldridge and Scarlett Supple of Alridge and Supple – a small, dynamic studio spanning decorating, interiors, sourcing and product design. They chat about the origins of the brand, give us a sneak peek into upcoming projects, and talk through their incredible restoration of a historic property on a Heb…
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Could you start over? Let’s say you’ve been in business a few years, or more. You’ve given it your all, but you still aren’t where you dreamed you’d be by now. Would you just keep plugging away, or would you be willing to try something new? Would you be willing to adopt the BOD™ systems? In this episode, designer Holli Appelquist shares how she joi…
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In this episode, Jenna Gaidusek discusses the topic of AI and print on demand and its application in interior design. She shares her experience at Spring High Point Market and highlights the importance of making connections in the industry. Jenna explains how she uses AI and Photoshop to create custom artwork and patterns for her design clients. Sh…
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It’s one thing to design a kitchen. It’s an entirely different matter to cook in one. If you are an interior design professional who renovates or designs these important spaces, you’ll love getting advice from a professional who has cooked in a hundred different homes. In this episode we learn:- questions to ask clients before you begin their kitch…
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How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all…
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Will Brown of Will Brown Interiors believes that interior design should be more than just aesthetics — it should also support clients’ well-being and energy flow within a space. In this episode, Will shares how he uses ancient Feng Shui principles to help clients optimize the flow of energy in their homes. In this episode, Rebecca and Shaun speak w…
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Taylor Schmidt is originally from Chicago and moved to Silicon Valley 2 years ago to go all in on AI. He grew up in a 3rd generation construction family and went to the School of Architecture at the University of Notre Dame. He worked at 4 different high-end residential firms in Chicago and LA before starting his own design consulting practice. He …
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Yes, it can be scary to face an audience and stand in the spotlight. However, there are simple techniques you can use to harness your energy and transform it into excitement, rather than fear. In this episode we learn: - an instant technique to combat nerves and fear- what to practice before speaking or doing a presentation- a one-minute crash cour…
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Our firm, In Detail Interiors, gets a lot of leads and I am grateful for every single one of them. However, that doesn't mean we take on every job of every size and every type--and neither can you. You must have guidelines (NOT A SCRIPT) on how you determine what will work for your set up of your firm, your bandwidth and your resource capacity. Lea…
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In this episode, Jenna discusses the various ways that Chat GPT can enhance the interior design process. She explains that Chat GPT is more than just creating pretty pictures and emphasizes that it can save time and streamline tasks for designers. Jenna introduces five core GPTs that she has created: Design Assistant Buddy, Blogging Buddy, Instagra…
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When someone asks you about your fantasy life, do you immediately think of your Hollywood crush or, are you so deep in the weeds that an assistant is where your mind goes? Ah yes. An assistant. A magical, mythical creature who can do all the tasks you don’t have time to do, plus keep you organized, answer your emails, deal with client headaches, an…
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It’s time for a question. Are you confident that your marketing efforts are hitting the mark? Did you know that most solopreneur interior designers I speak with say that their marketing efforts are falling way under the mark? The proof as to why? They don’t have clients. In today’s episode I want to discuss where I think we waste time and where our…
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As a designer, do you prefer working on kitchens or bathrooms? Are kitchens and bathrooms worth the effort in terms of payoff? Doing kitchens and bathrooms requires a lot of work but doesn’t always result in big profits. Shaun and Rebecca are here to discuss tips and strategies for making smaller projects like kitchens and bathrooms more profitable…
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Going to High Point Market and learning about what you sell is the BEST investment you can make for your business! After 29 markets Cheryl had the honor of talking with Tammy Nagem, CEO of High Point Market authority, to tell you why market is still one of the best business investments you can make. Learn how Tammy and her team help optimize the ex…
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This week's, Carole Annett chats to Ippolita Rostagno, a jewellery designer and the co-founder of Artemest, an online gallery for Italian craft. Ippolita travels throughout Italy seeking out artisans bringing visibility to both ancient and contemporary arts. Tune in for more! Sponsored by ABI Interiors.…
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About Today's Guest Masha Koyen, a founder of Content Vertical copywriting micro-agency, is a messaging strategist and website copywriter for interior designers. Her signature 'REVEAL' process, a data-driven framework centered around client interviews gives her the intel she needs to write copy that magnetically (almost magically) attracts their dr…
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In this episode, Jenna interviews Kasey Hayano, co-founder of Home Visualizer AI, about stable diffusion and how designers can use AI to visualize different styles and materials in their designs. Home Visualizer AI is a user-friendly tool that allows homeowners and designers to upload a photo of a room and select from a preset list of room styles t…
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In episode two of the "AI for Interior Designers" podcast, Jenna Gaidusek delves into the nuanced role of artificial intelligence in the realm of interior design. She embarks on a comprehensive discussion about integrating AI into her workflow, contrasting it with traditional methods to enrich client communications and streamline design processes. …
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It's not how many years you've been in business. It's not how many clients you’ve serviced. It's not even about always knowing what to say to your clients or trades or staff. Being an expert begins with mindset. If you develop the mindset of an expert, you will become an expert. How do you develop an expert’s mindset? By relying on written, repeata…
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Let me ask you a question? Have you wondered about Podcasts and what they do for the person who created it? Have you considered starting a podcast? Today I want to walk you through why I did this and 3 reasons you could consider starting a podcast in the near future. Let’s chat! Hey guys its Adam Scougall of the So You Want To Be An Interior Design…
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“Home is about the people, but possessions are also very powerful in making you feel comfortable and familiar,” says Sophie Ashby, one of the UK's most influential tastemakers. We chat about her childhood in South Africa, launching her business aged just 25 and moving house 14 times. She studied at Parsons School of Art in New York - she was there …
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Show your clients how to live like a VIP in their own homes by using those amazing hotel experiences to elevate the lifestyle you incorporate into your design projects.In this episode we learn:- play concierge for yourself and your design clients to elevate daily rituals- excavate your vacations and hotel experiences to find elements worth bringing…
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In the way of the word today you need to be able to stay competitive and take into consideration allowing clients to use credit cards. Cheryl and Liz discuss the importance of this for anyone who sell products if you want to grow. Are you analyzing your costs effectively with the cost of doing business? You should be--here we deep dive into the cos…
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Let me ask you a question? Do you have a lead magnet currently in your business? What is a lead magnet anyway? A lead magnet is a free, helpful resource that you can offer potential future customers to get them on your email list. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 21. This show …
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Known for skillfully mixing fashion, fine art, and theatre, Giles Deacon is the go-to couturier for celebrities including Kylie Minogue and Sarah Jessica Parker – but for his latest project, he’s dipping a toe into the world of interiors. In this week’s episode, Carole Annett chats with Giles about his new collaboration with Sanderson, the iconic f…
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Today’s guest, Garrison Hullinger, overcame adversity to build a thriving design business from the ground up. One of his secrets? Establishing the right process that allows for maximum productivity and profit. Garrison discusses his processes — from the structure of his design team to qualifying clients, delegating tasks, establishing design pillar…
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The Humorous Side of DesignInsert laughter, smirks, and relatable cringing in your day during this entertaining, engaging panel discussion. Join Kimberley on the KBIS stage for a candid exploration of the humorous moments, horror stories, unconventional client requests and unexpected twists. The result? Invaluable lessons learned by seasoned design…
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Is your new design Biz in a tizz? *Get clarity, and take the quiz over at adamscougall.com/quiz Let me ask you a question? Have you heard a fair bit of discussion about starting an email list and wondered why you need to do this at all? So many designers fail to start an email list, or when they create one, fail to nurture it. Believe me, I have no…
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Guy Oliver of Oliver Laws has a background in architectural and design history, which stood him in good stead for a recent commission: The King’s Lodge at London’s iconic Mayfair hotel, The Connaught. A treasure trove of intricate panelling, jewel-coloured fabrics and carved marble, it was created in collaboration with King Charles’ Turquoise Mount…
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Opening an online shop seems like an exciting way to expand your business, but it is a major undertaking that requires careful planning and execution. Shaun and Rebecca are launching their new e-commerce shop and share the good, the bad, and the ugly of what it really takes to launch a fully robust e-commerce shop. In this episode, Rebecca and Shau…
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In the debut episode of the "AI for Interior Designers" podcast, Jenna Gaidusek takes us on a candid journey through her career and the evolution of her engagement with AI in the world of interior design. Initially not drawn to podcasting, Jenna's venture into this medium stems from a growing curiosity and a desire to dive deep into AI's role and i…
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How to transform without ‘doing’ anything and how shifting your attention and awareness can change everything in your life. In this episode we learn:- what you think about grows- continually assess where your attention is going when you want to improve something in your business- actively listening to clients gets you closer to satisfying their dee…
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Successful businesses, do not operate on a basis of having to trick people--so why are businesses doing this? Fear. We have to consider where we are as an industry if we are so fearful of clients finding something out about the names of our vendors or comparison shopping. Interior design is about creativity, expertise, and creating unique spaces th…
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Have you heard the noise lately about 'niching' down in your Interior Design business? What is a niche anyway? Why do you need to consider this when you love to do so many design styles and want to be available for the majority of people? This week I delve into the idea of finding your 'niche' and give you my thoughts. Is niching down into one area…
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House Guest is back for another series! In the first episode, Carole Annett visits the home of designer Tim Gosling, whose clients include Elton John, David Furnish, Jo Malone and the late Queen Mother. They chat about the creative personalities Tim has worked with, his addiction to auctions – while revealing top buying tips – plus tales of renovat…
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What tools and apps can help me with time tracking and invoicing? How do I organize my notes and stay organized? Is an iPad worth it for work? How can it be used effectively? Tune in as we share some of our tried-and-true methods for staying organized and productive. With some small adjustments to your processes, these small methods can make a big …
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Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your websi…
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Managing fluctuating client cycles of feast-to-famine can produce anxiety in even the most seasoned professionals. Anticipating annual trends where business slows down such as holiday time or the height of summer can help. But navigating longer ebbs and flows is part of any business owners journey. Let’s talk about the essential skills required to …
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Do you have a less than stellar track record of generating quality business referrals? Does that all elusive 'new client' fail to show up time and time again, even though you have told everybody you know that you are ready to serve? Bring on that next client! if so, you are certainly not alone. The reason we are not getting the right referrals is b…
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff.In this final episode, Cheryl will ask Kimberley 6 questions about staff.1. Did you ever have trouble keeping staff?2. What’s the secret to retaining staff?3. We’ve heard you say you …
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We are not holding back this week - the term "red flag" is banned! (at least in my book) Stop the mob mentality that a client is a "red flag" for asking questions about your contract or process. Your mindset must shift from "run, run, get out now!" to "they do not know, what they do not know". You must be educating your client and positioning your …
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Let me ask you a question? Have you been considering getting into the design industry, but worried that you are too old? In today's episode, I want to speak with you about this topic and provide some much needed clarity on the value of starting a design business at a mature age. Hello again! It's Adam Scougall of the So You Want To Be An Interior D…
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Do you want to take your interior design business to the next level? High Point Market can be the boost you need to take things to the next level. Today’s guest, Stacy Garcia, has built an impressive career over 25 years in the design industry. She shares how instrumental High Point Market has been in fueling the success of her businesses, Stacy Ga…
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff.In this episode, Cheryl will ask Kimberley 6 questions about business.1. What is your favorite line in your contract?2. What is the first change you would recommend to a designer who …
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Some episodes are too bold for public consumption! Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation! 3 ways to join us on this journey. No need to wait. There is a price point for everyone! How do you determine what your client is really entitled to when they are buying your creative skills? We are discussing th…
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Let me ask you a question? Have you always thought that if you secured a client who had a project in a luxury postcode, and they had chosen you as their designer-you had made it? They might have some odd demands, maybe even be a little controlling, but you’re sure you can work through it right? Well maybe you can or maybe you can’t. Let’s discuss s…
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the episode, Cheryl will ask Kimberley 6 questions about projects.1. What is your favorite part of any project?2. What is the newest system you’ve implemented?3. What’s a system y…
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It is a choice to be professional. One you make to uphold professional standards and practice in such a way that you are advancing your firm. No one is going to do it. In order to advance as a strong contender in the marketplace and someone that is respected and viewed as a serious business owner, then you must be aware of what is happening in the …
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