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Earn It All

Earn It All

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Ready to Earn the life you want? Here you will learn how to Earn It All. We've assembled the S.E.A.L. Team Six of fitness to discuss strategies backed by science to push yourself even further. Hosted by Founder Justin Cross, Head Coach Adam Niall, & CBO Rob Hunter. Join the FREE Earn It All Fitness Community for free here: https://www.earnitall.com/
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What if fitness wasn’t about sacrifice but about freedom? 💪 Greg O’Gallagher, founder of KinoBody, flips the script on traditional fitness with his unique approach to strength, health, and lifestyle. In this episode, Greg shares his blueprint for balance—from the power of bodyweight training and intermittent fasting to finding harmony between fitne…
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“It’s better to be strong than weak, courageous than cowardly—these are truths that have guided men for centuries,” says Jack Donovan, author of The Way of Men. In this powerhouse episode of the Earn It All Podcast, Jack shares ancient wisdom and practical advice for navigating the challenges of modern masculinity while embracing timeless virtues. …
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Your health, energy, and performance are all driven by hormones—but most people don’t fully understand their impact. In this episode, TRT expert & author Dave Lee breaks down the critical role of testosterone, melatonin, and other key hormones in optimizing your health and longevity. We explore how to naturally support your body, debunk myths about…
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Success isn’t given—it’s earned, and Bedros Keuilian’s story proves it. In this unforgettable episode, Bedros opens up about his family’s daring escape from Soviet communism, the sacrifices they made for freedom, and the lessons he learned growing up in Section 8 housing. He dives deep into how facing childhood trauma, overcoming anxiety, and hitti…
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"Can you carry a chainsaw?" That’s the question Taylor Kavanaugh faced after leaving the Navy SEALs and joining the French Foreign Legion, where past titles didn’t matter—only what you could do today. In this electrifying episode, Taylor dismantles the myth of external validation and shares how deliberate daily habits, from early wake-ups to intent…
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The year ends with revelations that will leave you questioning everything. President Biden’s blanket pardon for Hunter Biden isn’t just a family decision—it’s a decade-long story tied to Burisma, Ukraine, and corruption that could unravel the very fabric of U.S. politics. Beyond the headlines, we’re exposing the deeper truths. From the USDA’s hidde…
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Is cortisol the silent saboteur of your health? Join us as wellness innovator Justin uncovers the science behind cortisol and its impact on everything from your hormones to your energy levels. In this episode, you’ll discover how cortisol affects weight gain, mood swings, and sleep disruptions—and why managing it is critical for thriving in today’s…
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In this powerhouse episode of the Earn It All Podcast, Spencer Bryce, co-founder of Live Bearded, shares the incredible journey from selling luxury real estate to building a transformative brand that’s more than just beard care. Spencer dives deep into the philosophy behind Live Bearded, explaining how grooming can spark a bigger conversation about…
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Can fitness be the foundation for a fulfilled life? CEO Bryce Henson thinks so—and in this episode, he shares why building physical strength is only the beginning. From growing up amid family turmoil to leading FitBody Bootcamp to global success, Bryce explains how self-leadership, the grit of capitalism, and the unfiltered right to free speech bec…
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In this impactful episode of Earn It All, we uncover the unexpected. Tony Hinchcliffe’s controversial joke at a Trump rally becomes a lens into Puerto Rico’s landfill crisis—a shocking environmental disaster worsened by hurricanes and neglect. We unpack the realities behind this crisis and explore how awareness can ignite meaningful action. From th…
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Think your metabolism is just about calories? Think again. In this game-changing episode of Earn It All, we’re joined by Sam Miller, a leading voice in fitness and health, who breaks down why metabolism is the hidden key to unlocking your energy, weight loss, and even mental clarity. Sam shares the surprising ways stress, sleep, and even that weeke…
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Bruce Cardenas was instrumental in Quest Nutrition’s $1 billion success and later co-founded Legendary Foods, but his journey is driven by core principles he developed through years of resilience and relationship-building. Starting as a Marine and LAPD officer facing high-stakes situations like the North Hollywood shootout, Bruce learned the import…
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In this gripping episode, Certified Health Knight Troy Casey dives into the hidden battle for global health freedom, exposing how Big Pharma, corrupt governments, and corporate greed are shaping a toxic world. Drawing from his powerful experiences with Mayan elders and ancient prophecies, Troy reveals how modern society’s disconnection from nature …
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In this episode, Adam and I dive deep into the Earn Your Booze philosophy and show you how to stay in top shape while still enjoying your favorite drinks. We get real about how alcohol affects your body, but more importantly, how you can make it work for you, not against you. You’ll hear my journey from the Navy's heavy drinking culture to opening …
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Steve Eckert, Marine Corps veteran and men's development leader, isn’t holding back in this episode of Earn It All. He exposes why modern men are losing their edge, pointing to the sharp drop in testosterone and a lack of purpose-driven living. Steve dives into the role of fatherhood and why leading by example is more important than ever. Through h…
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In this action-packed episode of Earn It All, Adam and Justin are joined by self-defense expert Michael Johnson, who shares his groundbreaking approach to turning ordinary people into powerful defenders. Discover how to transform everyday objects—like clipboards and hats—into effective weapons and how mastering your mindset can make you dangerous i…
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What if your greatest battle wasn’t on the court, but in the fight for your own survival? Just weeks before the World Championships, Rhonda Rajsich, the world’s most decorated racquetball player, was viciously attacked, leaving her with severe facial injuries and a shattered future. But instead of backing down, Rhonda chose to rise. In this captiva…
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Strap in for an intense, no-holds-barred conversation with Devin and John, the powerhouse duo behind Method Endeavors. These elite veterans have survived warzones, pulled off high-stakes rescues in Ukraine, and trained the best of the best. Now, they’re revealing their combat-hardened secrets—everything from how to stay alive in a firefight to prot…
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What if you could have it all—fitness, success, and the freedom to indulge? With Earn It All, you can. In this episode, we uncover how this veteran-owned brand is rewriting the rules, proving that you can push your limits, achieve your goals, and still savor life’s guilty pleasures without a second thought. From tips on balancing health and indulge…
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Dive into the dynamic world of Cade Lamb, where the rhythm of a trumpet, the precision of military strategy, and the strength of a deep-rooted family legacy come together in an extraordinary life story. Cade’s journey is one of relentless dedication—from his early days in jazz bands to his impactful service in the Army, and now, to his innovative w…
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Join us for an inspiring episode as we dive deep into the remarkable journey of Justin Prince, a man who transformed his life from flipping pizzas to building multi-million dollar businesses and generating over two billion dollars in revenue. Without a formal college education, Justin shares his core values of heart, hustle, and hunger that fueled …
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Join host Justin Cross on the Earn It All podcast for an unforgettable conversation with the dynamic Jimmy Rex. As the founder of "We Are The They" and author of the bestselling book "B1," Jimmy has carved out a path of resilience, adventure, and profound personal growth. From scaling the heights of Kilimanjaro with NFL legends to navigating the vo…
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In this engaging episode of the "Earn It All" podcast, we join forces with Riley Murph, captain of Ladder 293, to explore the inspiring story behind the 9/11 charity stair climb. Riley opens up about his journey into firefighting, the brotherhood of first responders, and how this event unites people from all walks of life to honor those who made th…
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What happens when a professional MMA fighter doubles as a top-tier beverage director? Meet Adrian Galindo, a multifaceted talent making his mark in the ring and the culinary scene of Phoenix. From his roots in Simi Valley, California, and a family history rich in fighting and construction, Adrian's journey is a compelling narrative of discipline, p…
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Curious about how caffeine really affects you? In this eye-opening episode, join Adam Nail, a respected coach and expert in athletic training, as we delve into the mysteries of caffeine metabolism. Learn how to determine if you're a fast or slow caffeine metabolizer and what that means for your daily coffee habit. From understanding the ideal amoun…
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Have you ever considered the power of training for function rather than just looks? In this transformative episode, we team up with a former strongman to unravel the misconceptions of the fitness industry. Together, we explore how shifting your focus from appearance to functional strength can revolutionize your fitness journey. From lifting heavy g…
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Can better sleep be the key to unlocking your highest potential? In this eye-opening episode of the Earn it All podcast, we feature Todd Anderson, a human performance specialist and sleep expert, who reveals how quality sleep can be a game-changer for achieving excellence. From his humble beginnings as an unsung walk-on at Michigan State University…
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What if the pandemic became the catalyst for your greatest transformation? Join us as we explore the inspiring journey of Justin Cross, CEO of Earn Your Booze, who tackled the intense 75 Hard challenge amidst the challenges of COVID-19. From the thrill of outdoor workouts in all weather conditions to the meticulous planning that kept him on track, …
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What if you could enjoy your favorite drink and stay fit at the same time? Dive into an extraordinary tale with Justin Cross, a Navy veteran and the mastermind behind Earn Your Booze, a revolutionary fitness movement that proves you can have the best of both worlds. From his early days on an aircraft carrier to becoming a leader in the fitness comm…
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