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Building a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work. Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find ...
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We are known by the stories we tell. And yet many of us either fail to tell the story of our business at all or it emerges knee-jerk and semi conscious and goes off in directions which really don't serve our business or communicate the things which really matter. As solo or small businesses this is bad enough but my guest this week is Rob D Willis …
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Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to thrive than they perhaps realise. This week on the podcast I'm speaking with Jason Barnard, the 'Brand SERP ( search engine rank positioning ) Guy' abou…
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Coaches and consultants deliver their services in more ways than you can imagine. They're creative people who change the world. But there's a problem. Great people who do great things can often find it hard to connect with the people who most need them. It's sad and today that's what we're going to step towards fixing. In today's discussion titled …
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Your Personal Brand dictates how you exist in the mind 🧠 of an audience. The degree to which you are intentional about the quality, frequency and intensity of how you show up for others online dictates the 💪 impact of your personal brand. This week on the Podcast I'm joined by Rubi Zetino. Rubi and I have clients in common and her approach to facil…
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In today's episode of podcast, I chat with Deb Zahn. Deb shares what it takes to become a successful 🤓 consultant, tackling common hurdles like imposter syndrome, and the importance of deeply understanding buyer needs. She dives into how self-reflection and clarity can transform your approach, while emphasising delivering tailored value over rigid …
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My favourite movie of all time is Disney's supposed flop 🚀 Tomorrowland. Why? - because it's about how the collective power of positivity and creativity can change the world in very real ways. It's also sci-fi... and a lot of fun. Most people have never seen it. This makes Bob sad. In business this movie is never far from my thoughts. I meet a lot …
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Today on the podcast I'm joined by Mike C Young, a fourth-generation family business operator from Bakersfield, California, who explores into the secrets behind multi-generational success and lasting legacy in his new book 'The Farmers Code'. Mike shares his perspective on the importance of building a personal brand that genuinely reflects your val…
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I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️‍♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need. Building a niche business around your personal brand is easy when you have a unique perspe…
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Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities. Video is hands down the best format for building high value personal brand authority and for moving people to work with you. But without a plan it just looks like a lot of work with no clear structure or outco…
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For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin. This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author…
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This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space. Having been in business for over 2…
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If you don't sell anything - you don't have a business. Most small business owners avoid sales and so their businesses stay small. So how can we be systematically proactive in sales - and not have it get super awkward all the time. Well, I have a treat for you this week... In today's episode, Carole Mahoney compares the sales process to driving a c…
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My favourite social networking site right now is LinkedIn. It's the one I've been on longest ( longer than Facebook or Twitter ) and the one I know best. But Linkedin has some secrets... This week on the Podcast I'm joined by Louise Brogan, LinkedIn Educator and Evangelist and we are going to shine a light on some powerful LinkedIn features I promi…
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Join us this week as we dive deep with Abi Sea, a renowned copywriter, content creator, and messaging coach, who brings a fresh perspective to marketing and personal branding. Listen on on a conversation that is sure to inspire any entrepreneur looking to make a positive impact and build a genuine connection with their audience. 🔑 In this episode, …
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A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible. Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you s…
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Traditional industries are shaken up by disrupters. Disrupters change the way the game is played and in doing so - change the industries they work in. This week I'm joined by pet-preneur and social entrepreneur Beth Miller to talk about her personal mission to make the world more dog friendly and in doing so - change the world. 1️⃣ Overcoming perso…
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Time and time again I hear online entrpreneurs talking about the importance of email list building. The ones I know to be truly successfull all tell the same story. There is a direct correlation between consistent email list building and commercial success. One study I saw focused on ecommerce and found that 70% of onine sale was driven by somethin…
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Some people will tell you it takes many years of trial and error to build a thriving online business. Some will tell you that you need fancy tactics and complex funnels. It's just not so. Today I'm thrilled to welcome Jasmine Swaged to the show. Jasmine is an incredible content creator , a super focused business owner and a role model for knowing w…
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A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible. Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you s…
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In this episode, I'm thrilled to have Chad Peterson as my guest. Chad shares his expertise in the power of storytelling and how it can transform your personal brand and business. He emphasises the importance of sharing authentic stories on social media and highlights the significant impact this can have on building connections and engagement. Join …
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Three reasons people often fail to thrive online and a few tips to help you move past them. Simple but not easy. But if it was easy then everybody would do it. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Y…
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In a world where Zoom and calendar appointments have taken over from just picking up the phone ( remember that ? ) doing things the long way round and calling people to say hello actually becomes more and more powerful. Where everyone is busy trying to automate everything, taking the personal relationship becomes so much more powerful. In this epis…
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When I was a kid I'd make a little extra money harvesting potatoes by hand. In October in Scotland this was often freezing cold and always back breaking. I had no idea how this was going to serve me as a business owner... Let me explain. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fi…
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In this episode of The Personal Brand Business Show, join me as I welcome Jai Aenugu, founder of Techforce Cyber, to discuss content marketing, cybersecurity and his journey from IT manager to successful entrepreneur. The conversation highlights the importance of specific proactive cybersecurity measures for small businesses and the significant fin…
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Selling is the easiest difficult thing you can do. I know that makes no sense - but neither does how most people approach it. Let me explain. People normally hire me because they’re not happy with the status quo in their career of business. They are looking for a big change and normally there’s money attached to the change they’re looking for. Make…
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