Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Вміст надано Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
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Вміст надано Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.
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Вміст надано Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.
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As someone invested in building a successful business, you understand the importance of retaining clients and delivering an exceptional experience. This not only drives growth but also fosters loyalty and advocacy. In this episode of "Building Your Leader Brand," we explore the often-overlooked aspect of business growth: client retention, in conversation with Filip Sardi , founder of the Client Flow Movement. Key Discussions: 📍 1. The Power of Client Retention : We explored the Client Flow Movement with Filip Sardi, delving into how focusing on making just 5% of your existing clients happier can double your business. This counterintuitive approach highlights the potential in nurturing existing relationships. 📍 2. Simplifying Retention Strategies : Filip shared his journey from tracking 30 different KPIs to focusing on a few essential metrics. We discussed the importance of identifying "micro-wins" and creating a structured approach to better support clients and enhance their experience. 📍 3. The Underrated Offboarding Process : Often overlooked, the offboarding process is crucial for leaving a lasting positive impression. We touched on the value of creating a personalized plan for clients even after their program ends, leading to increased retention rates. 3 Actionable Takeaways inspired by Filip's Final Suggestions: 👉 1. Reflect on Your Emotional Upgrade Path : Consider how you can offer upgrades and upsells that meet your clients where they are in their journey, rather than pushing automated offers. (Inspired by Filip's discussion on the Emotional Upgrade Path) 👉 2. Simplify Your Tracking Metrics : Identify the few key performance indicators that truly matter for your business and client satisfaction. Avoid overwhelming yourself and your team with too many vanity metrics. (Reflecting on Filip's experience with streamlining KPIs) 👉 3. Revamp Your Offboarding Process : Schedule a "next steps" call towards the end of your clients' programs to offer continued support and create a personalized plan for their future, regardless of whether they stay with you or not. (Based on Filip's tactical advice for a strategic offboarding process) Filips Website : https://joinclientflow.com/amplifyme-gift ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
If you're an entrepreneur, consultant, or business owner, the way you network, build your brand, and scale your business can define your long-term success. This episode of Building Your Leader Brand features Ivan Misner, the founder of BNI (Business Network International), who shares his journey from starting a local networking group in his garage to building a global enterprise with over 11,300 chapters in 75 countries. Whether you're looking to grow your business, refine your personal brand, or leave a lasting legacy, Ivan's experiences and strategies offer practical insights you can apply immediately. Three Key Areas Discussed 🔑 1. The Power of Networking in Scaling Your Business Ivan emphasizes the importance of building relationships, both locally and globally. He shares how BNI's platform, BNI Connect, allows members to leverage a worldwide network. If you're struggling to expand your reach, this section is a masterclass in using networking as a growth tool. 🧠 2. Finding Your Flame vs. Working in Your Wax Ivan introduces the concept of working in your "flame" (what energizes you) versus your "wax" (what drains you). He explains how identifying and focusing on your flame can transform your business and personal fulfillment. This is especially relevant if you're feeling stuck or burnt out. 📚 3. Leaving an Intentional Legacy Legacy isn't just about money-it's about the impact you have on others. Ivan discusses the importance of values, behaviours, and the relationships you build. His book, Infinite Legacy, dives into how you can leave an intentional legacy that lasts far beyond your business accomplishments. Three Actionable Takeaways from Ivan's Advice 🚀 1. Focus on Six Things a Thousand Times Instead of chasing a thousand strategies, pick six key actions and master them. Consistency, not complexity, is the secret to scaling your business. Start by identifying the activities that drive the most value and double down on them. 🔥 2. Seek People Who Resonate with Your Values When building your team or network, prioritize values alignment over skill alone. Ivan's metaphor of resonance-like two pianos humming in harmony-illustrates the power of surrounding yourself with people who amplify your energy and vision. 📊 3. Plan for the Next Phase of Your Business Whether you're scaling, selling, or stepping back, having a clear plan is essential. Ivan's experience transitioning from "King Arthur" (leading the charge) to "Colonel Sanders" (being the face of the brand) offers lessons in intentional leadership and succession planning. The strategies Ivan shares aren't just for business owners-they're for anyone looking to build meaningful connections, amplify their impact, and create a legacy that matters. If you're ready to take your personal brand or business to the next level, this episode is a must-listen. Tune in to the full conversation for more insights and actionable advice. 💡 Your Next Step: Reflect on your current network, values, and long-term goals-then take one small step today to move closer to your vision. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
As someone invested in building a strong personal brand and business, you understand the importance of effective leadership in achieving success. Whether you're looking to grow a loyal audience, monetize your expertise, or simply create a lasting impact, leadership is the linchpin. In this episode of Amplify, we delve into the heart of leadership with Neil Jird, founder of Leader Connect, to explore its far-reaching applications and practical takeaways for your own journey. Three Key Areas Discussed: 🔑 Leadership Beyond Management: We explore how leadership extends far beyond traditional management roles, influencing various aspects of life, from social media presence to personal branding, and how embracing this broader perspective can enhance your overall impact. 🔑 Practical Leadership Development: Neil shares insights from his experience with the British Army and Leader Connect, highlighting the importance of experiential learning, clear direction, and meaningful connections in developing effective leadership skills. 🔑 Overcoming Challenges in Building a Leadership-Driven Business: Neil opens up about the road bumps encountered while growing Leader Connect, including navigating tech platforms and the value of having a supportive network that encourages growth and constructive feedback. Three Actionable Takeaways Based on Neil's Final Thoughts: 1️⃣ Embody Leadership: Recognize that leadership is not just a position, but a quality that can be developed and embodied in every aspect of your life and business. Reflect on how you can lead by example in your personal and professional spheres. 2️⃣ Cultivate Humility: Balance confidence in your ideas with the humility to accept and learn from feedback. Identify one area where you can open yourself to constructive criticism this week. 3️⃣ Prioritize Connections: Invest in building strong, positive relationships with your audience, team, or community. Think about one action you can take today to deepen these connections and inspire loyalty and engagement. Next Steps: Reflect on how the concepts of leadership discussed in this episode apply to your current challenges and goals. Explore Leader Connect's resources for practical leadership development tools. Share your thoughts on the most impactful leadership lesson you've learned recently in the comments section below. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
As someone looking to elevate their personal brand, grow their audience, or monetize their expertise, you know that strong relationships are key to success. In this episode, we dive into the heart of what makes relationships thrive, and how you can apply these principles to enhance your leadership, branding, and overall impact. Our Guest: Jason Lauritsen, a renowned speaker, management and leadership trainer, advisor, and coach, joins us to share his expertise on creating a more human-connected environment at work. Three Key Takeaways: 🔹 Relationships are the Currency of Success: Discover how investing time in meaningful conversations can transform your connections with others, leading to increased trust, collaboration, and mutual growth. 🔹 Clarity is Key: Learn how simplicity and transparency can revolutionize your communication, expectation-setting, and conflict resolution, both at work and in your personal life. 🔹 Authenticity Unlocks Charisma: Understand the four-step process to embracing your true self (Self-Awareness, Self-Acceptance, Integrity, and Daring) and how this journey can magnetize opportunities, foster deeper connections, and elevate your leadership brand. Take Action: Practice the 4-Step Check-in Method with your team, family, or friends to kickstart more meaningful conversations. Apply the Golden Rule of Management: Put your expectations in writing to ensure clarity and turbocharge performance. Define Your Three-Word Manifesto: Reflect on the essence of your leadership, brand, or personal values and distill them into three impactful words to guide your actions and communications. Connect with Jason Lauritsen: Visit his website at jasonlauritsen.com or connect with him on LinkedIn to dive deeper into his insights on building meaningful connections and unlocking leadership potential. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
If you’re running a business - whether it’s consulting, coaching, or any service-based venture - you’ve likely hit a point where growth feels stagnant. You’re stuck in the “me + 3” trap: you and a small team, unable to scale further without burning out. This episode is for you. Ryan Wimpey, founder of a successful franchise with 24 locations across the US, shares his journey from a one-person operation to a thriving, scalable business. His insights on systems, franchising, and scaling are invaluable for anyone looking to break through their growth ceiling. 🎙️ Key Takeaways from the Episode 1️⃣ Systems Are Non-Negotiable Ryan emphasises that without systems, your business will always rely on you. Whether you’re running a single location or planning to franchise, having clear workflows, scripts, and processes is essential. It’s the only way to delegate effectively and step away without everything falling apart. 2️⃣ Franchising Is About More Than Just Expansion Franchising isn’t just a way to grow—it’s a way to empower others. Ryan’s approach focuses on giving franchisees the tools and support they need to succeed, from call centre operations to marketing. It’s about creating a model that works whether you’re there or not. 3️⃣ Maximise Your Digital Ads Ryan’s aggressive approach to digital marketing—SEO, Google Ads, and social media—has been a game-changer for his business. He stresses the importance of maximising ad spend on one platform before moving to the next, ensuring you’re not leaving money on the table. 🛠️ Actionable Steps You Can Take Today 1️⃣ Audit Your Systems Can you step away from your business for a month without it collapsing? If not, start documenting your processes. Create workflows, scripts, and training manuals to ensure your team can operate independently. 2️⃣ Focus on High-Value Clients Stop targeting low-income customers if your business relies on higher margins. Ryan’s experience shows that selling to clients with disposable income not only increases revenue but also reduces emotional friction in the sales process. 3️⃣ Experiment and Iterate Don’t wait for the perfect plan. Use the “ready, fire, aim” approach to test your ideas quickly. Learn from what works, refine your processes, and scale what’s successful. Ryan’s story is a testament to the power of systems, strategic scaling, and relentless focus on customer value. Whether you’re considering franchising or just looking to grow your business, his advice is a roadmap to breaking through the “me + 3” barrier. 📌 Listen to the full episode for more insights and actionable strategies. Visit Ryans Website : https://tiptopk9.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
As a business owner, coach, or consultant, you're likely no stranger to the importance of building a strong relationship with your audience. However, are you leveraging the most effective tool in your arsenal to nurture these relationships and drive sales? Email marketing, when done correctly, can be the game-changer your business needs. In this episode of Building Your Leader Brand, Bob sits down with Kennedy from Email Marketing Heroes to debunk common misconceptions, discuss best practices, and reveal the secrets to making email marketing work for you. Three Key Takeaways: 📝 Frequency Matters : Emailing your list at least three times a week can lead to better deliverability, increased engagement, and faster results. Don't be afraid to show up regularly in your audience's inbox. 🔍 Proof Over Claims : In a world where trust is scarce, it's essential to "Say it, Prove it" (SIPI) in your marketing efforts. Back up your claims with evidence to build credibility and win over your audience. 📈 Set Clear Expectations : Communicate your email frequency and content upfront to avoid surprising your subscribers. Set the tone from the start, and they'll look forward to hearing from you. Three Actionable Steps Based on Kennedy's "Three Things" Read "Ready, Fire, Aim" by Michael Masterson : Apply the principles from this book to your business, focusing on the section relevant to your current turnover. Implement the "Say it, Prove it" (SIPI) Principle : Review your current marketing materials and add proof to support your claims. Update your website, emails, and social media content to build trust with your audience. Set Email Frequency Expectations : Revise your lead magnet and welcome email to clearly communicate how often you'll be emailing your subscribers. Use Kennedy's example as a template: "…you'll get my daily/weekly email tips straight to your inbox for free." https://emailmarketingheroes.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
Let’s face it - even the most confident among us have felt that stomach-churning fear before speaking in public. Whether it’s a podcast interview, a presentation, or even just pitching an idea in a meeting, that “oh no, what if I mess up?” feeling is universal . But here’s the good news: overcoming that fear doesn’t just make you a better speaker - it positions you for bigger opportunities, from landing clients to building authority in your industry. In this episode, I’m joined by Nausheen Chen, a public speaking coach, to share how you can turn those nerves into impact and amplify your message with confidence. Three Key Takeaways: 🔹 Less is More : Trying to say too much can dilute your message. Focus on being selective with what you share and create a flowing, interactive conversation with your audience. 🔹 Intentional Energy Matters : It’s not about mimicking Tony Robbins or going over the top—it’s about amplifying your natural self. Use your voice, energy, and body language to connect authentically. 🔹 Maximise Every Opportunity : Speaking isn’t just about the moment on stage or screen. Learn how to prepare strategically, network effectively, and follow up thoughtfully to turn visibility into meaningful results. Take Action Based on Nausheen’s Final Tips: Here’s a simple three-step process to start improving your speaking skills today: Record Yourself : Grab your phone, record a one-minute clip of yourself speaking on a topic you know well, and watch it back. (Yes, it’s cringe-worthy, but so is most of life—embrace it!) Separate yourself from the performance to identify areas for growth. Leverage AI Tools : Use platforms like Yoodli to analyze your recording. Get data on your pace, filler words, and eye contact to pinpoint specific improvements. Iterate and Improve : Re-record with one focus in mind - like slowing your pace or using fewer fillers. This iterative process builds confidence and control over your delivery. Breaking through the fear of speaking doesn’t just make you better at talking—it opens doors. Whether it’s commanding a room, winning over clients, or positioning yourself as a thought leader, the ability to communicate effectively is a superpower. So, let’s get started—because the world is waiting to hear what you have to say. Nausheen's website : https://www.speaking.coach/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
Today's discussion with Mike Morrison is indispensable for anyone eager to scale their influence and create sustainable revenue streams through membership models. Whether you're an emerging consultant feeling oversubscribed or a seasoned expert exploring new revenue avenues, understanding when and how to transition into a membership model can be transformative. 🎯 Key Discussions: Building Before Monetizing : Mike emphasizes the critical importance of establishing a strong foundation of followers before jumping into monetization through memberships. He advises on harnessing tools like podcasting and content creation to build a personal brand and audience who are genuinely aligned with your expertise. Signals for Scaling : If you're turning away more clients than you can accept or noticing repeated demands for similar advice, it might be time to explore memberships. Mike provides insights on recognizing these signals and using them to transition effectively. Purpose-Driven Memberships : Mike highlights the necessity of identifying the genuine needs and problems of your audience before deciding on a membership model. Not every problem can or should be solved through memberships; form must follow function. 🔑 Actionable Takeaways: Audience Development : Before seeking monetization, evaluate your audience size. A minimum of 300 engaged followers should provide a good base to begin exploring membership options. Recognize Demand : Pay attention to patterns in client requests. If you're oversubscribed or finding commonalities in client needs, it might be time to think bigger about how to serve more effectively. Start Small and Specialize : Consider initially offering targeted free consultations or assessments that align with your area of expertise, which can also double as content for your brand. This helps solidify your reputation and gather valuable feedback. More about Mike : https://www.membershipgeeks.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
In today's episode, I spoke with Andy Storch, an author, keynote speaker, consultant, and trainer who helps professionals in large companies own their careers and prepare for the future. As someone who transitioned from corporate consulting to entrepreneurship, Andy shares his journey of building multiple successful ventures including his book "Own Your Career, Own Your Life," his speaking business, and the Talent Development Think Tank conference and community. This conversation couldn't come at a better time for you, my audience of consultants, coaches, and experts building your businesses. As AI tools make certain aspects of our work more automated, Andy highlights why human connections and personal branding are becoming even more valuable currencies in today's marketplace. Three Key Takeaways You Can Apply Today: ✅ Commit to consistent sales activities - The most successful consultants maintain regular sales efforts regardless of how busy they get with client work. Set up a simple system to reach out, follow up, and stay in regular contact with prospects, understanding that in the corporate world, sales cycles often take 3-6 months. ✅ Build around your strengths - Take time to identify what you excel at and enjoy, then structure your business to leverage those strengths. Andy learned to focus on his speaking and facilitation talents while delegating project management tasks that didn't align with his skills. ✅ Use tools to stay organized - Implement systems like Notion to keep your contacts, sales activities, and communications organized in one searchable place. Consider hiring a virtual assistant to handle lower-value tasks so you can focus on high-value activities like sales and client delivery. Andy's Three Steps for Future Success: 🔑 Invest in continuous learning - Never feel like you've got it all figured out. Adopt a beginner's mindset and continuously seek ways to improve your skills and knowledge. The days of getting a degree and working in that field for 40 years are over - we need to be learning all the time. 🔑 Build your network - Nothing is more impactful for career and business growth than building relationships with different types of people. As technology automates more tasks, human-to-human connections become increasingly valuable. Challenge yourself to connect with at least two new people each week. 🔑 Build your personal brand - Be intentional about your reputation by asking: "What do I want to be known for?" Then regularly check if you're acting in alignment with that desired reputation. Use this to guide both your business decisions and the content you create. Remember, in Andy's words: "As the world becomes more automated and technology is doing more and more things, it's going to be those human-to-human connections that become more and more valuable." Find out more about Andy Storch : https://andystorch.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away. AI isn't about replacing people but empowering good people to work more efficiently. For entrepreneurs, consultants, and service providers, these tools can dramatically improve how you serve clients and grow your business. 🔧 Key AI Applications We Discussed Email Management: Using ChatGPT to rewrite emotional responses into professional, direct messages that get results Content Creation & Repurposing: Leveraging tools like Claude AI, CapCut, and Descript to create and repurpose content efficiently Client Service Enhancement: Setting up automations with Fathom for meeting recordings, transcriptions, and AI summaries to provide elevated service Lead Generation: Creating smart workflows with Zapier that process podcast guests through AI to build targeted networks Data Analysis: Using AI to process large datasets for SEO planning, client onboarding, and marketing decisions 💡 Actionable Takeaways Set up an AI workflow to process your emotional communications - When you receive frustrating emails or messages, use ChatGPT or Claude to transform your initial heated response into something professional and effective. Try the "Word Jenga" technique to make your messages clear and concise. Create a system for meeting follow-up - Use tools like Fathom to record and transcribe client meetings, then connect it with Zapier and Notion to organize your commitments and follow-ups. This dramatically improves client service and helps you stay on top of promises. Automate your content repurposing - Instead of manually editing content for different platforms, use AI tools like CapCut or Descript to automatically extract clips from longer videos or podcasts. Turn one piece of content into many with minimal additional effort to maximize your visibility. Remember - the goal isn't to use AI to avoid building your personal brand or being visible. The real power comes from using these tools to amplify your expertise, reach more people, and deliver better results for your clients by working smarter, not har ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
1 Write Your Way to Premium Clients: The Minimalist Approach to Book-Based Marketing, with Anita Henderson 46:35
In this episode, I had the pleasure of speaking with Anita Henderson, known as "The Author's Midwife," who coaches entrepreneurs and C-suite executives to write, publish, and leverage books as powerful marketing tools. As business owners, we often hear about writing a book but struggle with actually completing one. Whether it's feeling overwhelmed by the process or battling imposter syndrome, many of us keep our book ideas tucked away for years. Anita shared how her clients typically spend 9-12 months crafting their books—far from the "write a book in a weekend" myth—and how a well-crafted book can generate leads and opportunities for years to come. What I found most valuable was Anita's approach to entrepreneurship through her own book, "Becoming the Minimalist Entrepreneur." Her philosophy of clarifying, simplifying, and focusing your business resonated deeply with my observations from hundreds of podcast interviews—true success rarely comes from complexity. 🔑 Key Takeaways: 1 - Clarify, simplify, and focus your business approach. We often complicate our businesses unnecessarily. Instead of trying to do everything, get crystal clear on what you do, who you serve, and how you serve them. When you do something twice, it's part of a process—document it and refine it. 2 - Learn to work inside your comfort zone first. Rather than constantly pushing beyond your comfort zone, perfect your processes and systems within it. Create consistency in how you deliver your services before expanding outward. This creates a solid foundation for sustainable growth. 3 - Make yourself strategically unavailable. Block time away from client calls to think, create, and recharge. Anita blocks one day each week, one week each month, and the last two months of each year—creating both mental space and increased demand for her services. If you're considering writing a book to enhance your leadership brand, remember that nobody else has your unique stories and perspective. Your experiences and insights matter, and the right book can open doors for years to come. About Anita Entrepreneurship wasn’t Anita’s goals list early in her career. She wanted the professional title, the corner office with the window, the assistant right outside her door, the fat paycheck, the expense account, and all the other benefits of corporate success. She got all that, then got burned out. When an unexpected opportunity landed in her lap, she jumped at it. Entrepreneurship called out to her loud and clear. That was more than twenty-five years ago. Since then, she has started two companies (one a partnership), written nine books, and dipped her toe back into corporate a few times before finally retiring from the 9-to-5 more than a decade ago. Anita has also hosted a radio show, an internet TV program, and a podcast. Known as The Author’s Midwife, she now enjoys guiding C-suite execs and seasoned entrepreneurs to write, publish, and leverage their books to position themselves as authorities. As an author coach and book publishing strategist, she shares the secrets to writing and publishing a bestselling and award-worthy book through her Write Your Life Author Coaching Program. She is the author of Becoming the Minimalist Entrepreneur: Lessons Learned From My Journey to Work Less, Earn More, and Play More. Her greatest joy as a business owner is learning from her mistakes and failures. There have been many, which means she’s learned a lot. But the growth and rewards have been instrumental in making her the leader and the minimalist entrepreneur she is today. Anita's Website : https://writeyourlife.net/ Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
As leaders and creators in today's digital landscape, we're all facing the same challenging question: How do we stand out when AI can create endless streams of content? In this episode, I speak with marketing legend Mark Schaefer about his groundbreaking new book "Audacious: How Humans Win in an AI Marketing World." If you've ever felt the pressure to be visible online but worried about "adding to the noise," this conversation is essential listening. Mark reveals why being merely competent isn't enough anymore and shares a practical framework for becoming the signal that rises above the noise. Mark brings 40+ years of marketing wisdom to this discussion, having written 11 books including the one that transformed my own business journey. We explore how personal branding serves as career insurance in an AI world and why making genuine human connections will be your ultimate competitive advantage. 🔑 Key Takeaways Competency doesn't create conversations - In an AI world where perfect intelligence is becoming abundant and nearly free, being merely competent puts you at risk. To thrive, you must find ways to ignite uniquely human "fireworks" that create emotional connections your audience wants to talk about. Break the "pandemic of dull" - Every industry has institutionalized boringness through fear, tradition, or perceived risk. Identify where you can thoughtfully break taboos or challenge norms "for good reason" to create content that matters. Remember: audacity doesn't have to be loud or expensive - it just has to make a difference. Build a fear-free environment - Whether leading a team or running your own business, systematically dismantle the fear that prevents bold ideas. Start with small experiments that build credibility, then leverage those wins to create more audacious work. Today's digital tools make testing bold ideas cheaper and less risky than ever before. I'm recommending Mark's book "Audacious" as essential reading for anyone building a personal brand or expert business. It's filled with examples from creative geniuses who've found ways to rise above the noise while staying true to their authentic selves. Remember: "The most human company wins." In every touchpoint with your audience, look for opportunities to show your face, heart, smile, passion, and compassion. 🚀 Three Action Steps from Mark Invest in your personal brand - Working on your personal brand is like investing in an insurance policy for your career. It's your only sustainable competitive advantage. When you're known and your competitors aren't, more doors open, more calls get returned, and more opportunities come your way. Remember: "The most human company wins" - In every customer touchpoint, look for ways to make it more human. Show your face, heart, smile, passion, and compassion in every interaction - from text messages to complaints, from sales meetings to your website. This is especially crucial in the age of AI. Explore "Audacious" - As Mark shared, this book provides a framework to help you transcend the noise. It collects wisdom from some of the world's greatest creative minds on how humans can thrive in an AI marketing world. The book even features an interactive QR code cover that changes each time you scan it! Find Mark at BusinessesGrow.com where you can explore his blog, podcast, and his new book ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers. Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts. 🎯 Key Takeaways: Review your last 10 posts and make engagement easier by asking simple questions that don't require vulnerability from your audience. Instead of "What's your biggest challenge?" try "Which of these tips resonates most?" Focus your content on potential clients rather than impressing peers. Your posts should speak to the person who was on your last sales call or is considering working with you, not other experts in your field. Share genuine glimpses behind the scenes of your work. The processes and meetings you take for granted can help prospects understand what it's like to work with you and build trust before they reach out. ✨ Three Actions You Can Take Today: Audit your last 10 posts – How easy did you make it for people to engage? Look for ways to simplify your questions and reduce friction in the engagement process. Review who your content is really for – Are you writing for peers or potential clients? Check if your posts speak to the actual challenges and aspirations of your target audience rather than showcasing expertise to colleagues. Add more behind-the-scenes content – Share authentic glimpses of your work processes, team meetings, or business activities that help people understand what it's like to work with you. Links: Nicole's free content inspiration guide: wunderstars.com/content-inspiration ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
In this episode, I dive deep into a refreshing conversation about productivity with Grace Marshall, a Productivity Ninja, speaker, and author of multiple books including "Struggle: The Surprising Truth, Beauty, and Opportunity Hidden in Life's Shittier Moments." If you've ever felt overwhelmed by your to-do list or questioned whether you're being "productive enough," this episode will change how you think about productivity. Grace shares her journey from being naturally disorganised to becoming an award-winning speaker and productivity expert, showing that our perceived weaknesses can become our greatest strengths. 🎯 Key Takeaways: Productivity isn't just about getting things done - it's about making space for what matters. Sometimes the work that feels like struggle (the thinking, the wrestling, the figuring things out) is actually your most important work. Success looks different in different seasons. What worked for you a year ago might not be what you need today. Give yourself permission to redefine what productivity means for your current phase. Fear can masquerade as productivity - whether through perfectionism, overworking, or staying "busy" with safe tasks to avoid the challenging ones. Learning to recognize these patterns helps you make better choices. 🔨 Actionable Steps: 1 - Apply the "Three Shifts Model" when facing challenges: Recognise the shift (acknowledge what's happening) What is this shift? (approach with curiosity) Holy shift (look for the revelation or learning) 2 - When feeling irritated, remember that "irritants are catalysts" - they often lead to innovation and growth if we lean into them rather than avoid them. 3 - Review your current productivity patterns to identify if "high-functioning fear" is driving your actions through fight (overworking), flight (strategic avoidance), freeze (productive procrastination), or fawn (excessive people-pleasing) responses. Connect with Grace at gracemarshall.com where you can grab sample chapters of her books and sign up for her newsletter for regular doses of work-life encouragement. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver. Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset. 🎯 Key Takeaways: Start with OpusClip : Record yourself naturally sharing expertise, then use OpusClip's AI to find compelling segments and add captions. This gives you multiple pieces of content from one recording session. Implement tiered distribution : Structure your content strategy like a pyramid - primary platform (e.g. YouTube) at top, secondary platforms with minimal edits, lead-in teasers driving to main content, and supporting non-video channels amplifying reach. Focus on serving one person : Stop worrying about others in your space. If you can help someone right in front of you, create content for them. Your unique perspective matters. 📚 Resources Mentioned: Engage: The Definitive Guide to Video Strategy for Business (Available on Amazon) Free chapter: engagevideomarketing.com/freechapter OpusClip for video repurposing Connect with Ben: LinkedIn: Ben Amos Instagram: @engage_ben Website: engagevideomarketing.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
If you're running a business but struggling to turn your expertise into profit, this episode is for you. Dr. Brenda Hector shares how systematic, proven approaches can transform your business results - even if you think your industry or situation is "different." In this conversation with ActionCOACH franchisee Dr. Brenda Hector, we explore the power of following tested business systems rather than trying to reinvent the wheel. She breaks down why many business owners remain stuck despite having great skills in their field. Three key takeaways: 🔄 Find and follow proven systems - Successful businesses aren't built on constant innovation, but on implementing what's already known to work. Look for established frameworks and processes instead of starting from scratch. 👥 Get accountability - Just like having a gym buddy makes you more likely to work out, having someone to answer to dramatically increases your chances of following through on business improvements. Consider finding a coach, mentor or accountability group. 🎯 Set clear goals - Without a specific destination in mind, you'll struggle to say no to distractions and measure progress. Take time to define exactly what success looks like for your business this year. Want to assess where your business stands? Take Dr. Hector's business assessment at [link in show notes] to identify your key areas for improvement. About Brenda Dr. Brenda Hector helps business owners turn expertise into profit as an ActionCOACH franchisee based in Aberdeen, Scotland. With over six years of experience transforming businesses across industries, she specializes in implementing proven systems for sustainable growth. She hosts the Scale Her Up podcast, championing women in business, and guarantees her clients increased profits through ActionCOACH's tested methodology. https://brendahector.actioncoach.co.uk/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
In this episode, I sat down with Al Tepper, founder of Tepfu Marketing and the Lazy Marketing Academy. We explored the fundamentals of sustainable marketing success and why many businesses struggle to see results from their marketing efforts. Al brings over 25 years of experience helping six and seven-figure businesses develop effective marketing strategies. He shared invaluable insights on why businesses need to focus on stability before scaling, the importance of productisation, and why genuine relationships trump quick marketing wins. 🎯 Key Takeaways: 1. Marketing starts with product stability - Without a clearly defined, "productised" offering, even the best marketing efforts will struggle to convert. Before investing heavily in marketing, ensure your product or service is well-defined and consistently deliverable. 2. Short-term wins need long-term strategy - While quick wins are important for building momentum, sustainable growth requires balancing immediate results with long-term brand building. The best time to start marketing is when you don't need it. 3. Relationships drive real growth - In an age of AI-generated content and paid advertising, authentic relationships and genuine service remain the most powerful drivers of business growth. Focus on building genuine connections rather than chasing viral moments. ⚡ Actionable Tips From Al: 1. Try the Grayscale Phone Hack - Set your phone display to grayscale to reduce distractions and boost productivity. This simple change can dramatically decrease how often you get pulled into your device. 2. Read "The Go-Giver" by Bob Burg - This book provides valuable insights on how strategic giving can drive business success and relationship building. 3. Help Others When You're Struggling - When facing challenges, reach out to help someone else. This mindset shift can improve your perspective and create valuable connections. Find out more about Al. http://www.lzymrktng.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
As a leader in your field, building strong relationships and generating referrals is crucial for the growth and success of your business. In this episode, I speak with Bob Burg, the best-selling author of "The Go-Giver" and a master at cultivating win-win relationships. Bob shares his insights on: 🎯 Shifting your focus from getting to giving and providing immense value to others 🌈 Creating a benevolent context for your success by building a network of people who know, like, and trust you 🌉 Using the "referral bridge" technique to comfortably ask for referrals Key Takeaways: 📝 Script your referral ask until it becomes natural and authentic. Practice makes perfect! 🔍 Research and listen to understand what your clients and network truly value . Don't assume everyone values the same things you do. 🎁 Focus on consistently providing value to others without attachment to what you'll receive in return. Trust that good things will happen as a result. About Bob Burg For more than 30 years Bob Burg has been successfully helping entrepreneurs, leaders, and sales professionals to build relationships, communicate their value, and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault which includes all of his online courses as well as additional business-building resources. He also publishes the very popular Daily Impact email. Both of these can be accessed at his website, which is burg.com. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization. Visit Bob Online : https://burg.com/daily-impact/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
As leaders and business owners, we've all encountered people, whether our team, clients or people in our network, who repeatedly ask for advice but never take action - the "Ask Holes." In this episode of Building your LeaderBrand, leadership expert Kerry Burchill breaks down how these behaviors impact organizations and shares practical strategies for getting unstuck. Whether you're leading teams, running a consulting practice, or building client relationships, understanding how to identify and address Ask Hole behaviors is crucial for driving real progress and avoiding frustration. Three Key Takeaways: 🎯 Practice active listening before jumping to solutions. When clients or team members share challenges, resist the urge to immediately offer fixes. Give them space to fully articulate their situation and come to their own realizations about what needs to change. 🎯 Get voice-of-customer feedback directly from the source. Have your clients or team members gather input from the people they serve rather than making assumptions. This creates natural buy-in and surfaces unexpected insights. 🎯 Trust that you're already "the whole package." Don't let the pursuit of endless certifications or perfect systems stop you from taking action. Your existing experience and expertise are likely more than enough to start making an impact. About Kerri It's a fast-paced world and we all get caught in the day-to-day spin. Kerri helps leaders and teams slow down, get clear on their True North and develop a synergy to achieve ambitious goals. Slowing down might look like 1:1 coaching, leadership development, team development, training, or a multitude of other support tailored to your situation. Kerri has been fortunate to have worked in three countries and with a variety of fields, including: education, healthcare, manufacturing, recruitment, real estate, and financial investment. In all of these experiences, there is one theme: when adults work together, teams thrive and success increases. She has an interesting story about what took to these countries, but I’ll leave that to her to explain. Kerri has over 15 years of academic training and 25 years of people development. Kerri has taught adults at Johns Hopkins University, University of Michigan, Eastern Michigan University, and others. Her formal academic training includes a PhD in educational leadership from Eastern Michigan University, a Master of Education (University of Alberta), a Master of Human Resource Management (DeVry). https://www.kerriburchill.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
If you're a leader, entrepreneur or executive looking to level up your leadership brand, this episode with Chris Marr, author of "The Authoritative Coach", is a must-listen. In his book, Chris shares his framework for building a strong coaching practice rooted in authenticity and service. And in our conversation, he brings that same level of clarity and insight. As someone who helps experts turn their brilliance into sustainable revenue, I know how important it is to have a strong personal brand rooted in authenticity. And Chris embodies that completely. Here are three key takeaways from our conversation: 🔑 Ego can hold us back from being great coaches and communicators. It's not about having all the answers, but about asking the right questions to bring out the best in others. 🔑 Action cures fear and leads to growth. The best thing you can do is step into difficult conversations or decisions and deal with them head-on. That's where true personal and professional development happens. 🔑 AI tools like ChatGPT and Fathom can help you deliver a higher level of client service and free up your time for more valuable activities. If you're not using these tools, you're not doing your best work. About Chris Chris Marr, hailing from Dundee, Scotland, is a veteran business coach with over 15 years of experience. His journey began in sales and marketing, eventually becoming a certified They Ask, You Answer coach, working alongside Marcus Sheridan for the past decade. Chris has a proven track record of guiding seven and eight-figure businesses globally, enhancing their sales, marketing, and leadership teams. His expertise has driven growth in traffic, leads, sales, and profits. Today, Chris specializes in empowering leaders, coaches, and consultants to move beyond people-pleasing habits, instilling authoritative practices for outstanding client results and robust business success. Website : theauthoritativecoach.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
As a leader, entrepreneur, or executive, you know how crucial it is to establish a strong personal brand that attracts the right clients and drives business growth. But where do you start? On this episode of Building Your Leader Brand, I sit down with Matthew Kimberley, co-author of Book Yourself Solid for Coaches and Consultants, to discuss the frameworks and principles that can transform your business. Three Key Takeaways: 🔒 The Power of Red Velvet Rope Policy: Learn how to create a filtration device that attracts only the right clients who energize and inspire you, and why this matters for the holistic health of your organization. 📈 The Often-Overlooked Secret to Credibility: Discover why investing in your personal credibility is crucial for success in the coaching and consulting business, and how to fix the "low-hanging fruit" that may be holding you back. 🚀 Simplifying Success with Intentional Action: Understand how to create momentum and gravity in your business by focusing on simple, yet powerful daily actions that drive results, as outlined in Matthew's highly effective lead magnet, "The 5 Things You Need to Do Every Morning to Get More Clients in the Next 60 Days". More about Matthew : https://marketingforcoaches.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
If you've ever felt overwhelmed by complex sales frameworks, I created this episode just for you. Today, I'm introducing the REACH daily sales ritual—a simplified, intuitive approach I designed specifically for busy business owners, not just sales professionals. I'll break down how successful business owners ( who actually sell ) naturally reach more people and achieve their goals, focusing on relationships, expansion, activation, connections, and highlights. Join me as I explain how to implement this flexible, intentional process to boost your sales and ultimately grow your business. If you're ready to transform your sales strategy, let's dive into the REACH daily sales ritual! Get Access to the REACH Ritual Guide Here : amplifyme.agency/reach ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Ever notice how the most brilliant experts often remain hidden in plain sight? 💡 Here's a mind-bender: what if the thing holding back your business isn't your expertise or strategy, but simply your relationship with being seen? In this episode, I speak with Linda Ugelow, author of "Delight in the Limelight" about transforming that fear of visibility into genuine confidence. Linda shares her own journey of overcoming decades of speaking anxiety despite being comfortable performing dance on stage. Her story demonstrates how our relationship with visibility is often rooted in past experiences rather than present reality. What fascinates me is how Linda approaches this transformation - not through "managing" fear with breathing exercises and affirmations, but by actually removing the fear at its source. This resonates with my own journey from avoiding visibility to embracing it as a crucial part of building authority. Three key takeaways that you can implement today: 🎯 Start with private practice before going public. Create daily "captain's log" style videos just for yourself to normalize being on camera without the pressure of an audience. This builds genuine comfort with video presence before tackling the separate challenge of sharing content. 🎬 When recording content, focus on connecting with your "right-fit" third rather than trying to please everyone. Recognize that roughly one-third of people will naturally resonate with your authentic style - these are the ones worth showing up for. 🔍 Watch yourself back with curiosity rather than criticism. Look for what you like and appreciate about your presence. This shifts your relationship with self-expression from judgment to growth and makes rapid improvement possible. Linda's perspective adds an important dimension to my work helping experts build visibility and authority. Her framework shows how addressing the psychological barriers to visibility often matters more than technical speaking skills or content strategy. Let me know if this episode resonates with your own visibility journey. What's your biggest challenge when it comes to showing up more boldly in your business? About Linda, Linda Ugelow (YOU-guh-lo) is a speaking confidence coach, podcast host, and author of the book, Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams and hosts a podcast of the same name. Formerly stricken with public speaking fear herself, she now helps entrepreneurs, coaches, and business leaders transform their experience of speaking from dread to delight whether online or on stage, in the media or the meeting room. https://lindaugelow.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Many people feel they’re not creative. They’re wrong - they just need to understand how to harness it. Having rapid access to your own creativity can transform your business - so how do we make it happen? This week on ‘Building your LeaderBrand’ spoke with Julie Stout, an entrepreneur and marketing agency owner who has spent 23 years in business. Julie shared powerful insights into developing creativity as a business skill and how to blend creative approaches with technical execution. Drawing from her experience in manufacturing and B2B sectors, Julie reveals practical methods for unlocking creative thinking in even the most analytical environments. Three Key 🔥 Takeaways: ⏰ Start your creativity practice with just 2 minutes daily - Julie recommends setting a timer and practicing non-judgmental brainstorming, particularly right after a shower when your mind is most receptive. This builds your connection to creative flow and strengthens your ability to generate ideas on demand. ⏰ Allow ideas to emerge over time - Like artists developing concepts through multiple sketches, business ideas don't need to arrive fully formed. Julie emphasizes the value of viewing "failures" as building blocks, letting solutions develop organically through iteration rather than demanding instant perfection. ⏰ Set up your mind for solutions - Before bed, clearly state the problem you want to solve. Your subconscious will work on it overnight, often leading to breakthrough ideas in the morning. This intentional approach to problem-solving helps harness your natural creative abilities. And there is sooo much more. About Julie Creativity coach, consultant, speaker and podcaster. ▶ Helping individuals and businesses move from underdogs to champions to superhero. With over two decades at the helm of advancreative, I have pioneered frameworks that transform challenger brands into industry leaders. Our agency's cornerstone lies in infusing creativity and innovation into marketing programs, driving substantial SEO results and fostering an environment where ideas flourish. Leading the charge for a 'Creative Revolution,' I provide organizations with the tools to escape the confines of conventional thinking. This is showcased through my unique Creative Fuel Bootcamp and the influential "Creative Fuel for Underdogs" podcast, where we empower listeners to tap into their 'Clear Thinking Channel' and harness their untapped potential. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Mental health problems, just like physical problems, range from a boo boo to a full blown crisis. We know how to take care of our physical bodies but business owners are both stoic and, with mental health - kind of accident prone. There’s a lot of pressure. In this deeply personal episode, Mike Morrison (founder of Membership Geeks) joins me for an honest discussion about mental health in entrepreneurship, sharing his own experience of clinical depression and building a successful online business. 3 Key Takeaways: 1. Create a "zone of peacefulness" around your business by setting clear boundaries and being selective with clients. It's not about being difficult - it's about protecting your mental wellbeing. 2. The gap between your public persona and private reality can create mental strain. Being authentic about your struggles doesn't diminish your brand - it makes you human. 3. Success doesn't eliminate mental health challenges. Even highly successful entrepreneurs deal with imposter syndrome and anxiety. The key is acknowledging these feelings and seeking appropriate support. Resources Mentioned Membership Geeks Instagram: @membershipgeeks Connect with Mike Morrison Find Mike Morrison and Membership Geeks across social media platforms @membershipgeeks, with Instagram being his primary platform for engagement. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Some build lead generation power ☢️ stations and others build lame 😒 ducks? In this episode of Building Your Leader Brand , I sit down with Louise McDonnell to unravel the real secrets behind making social media work for your business. We’re not talking about going viral or racking up likes—Louise shares how even small accounts can drive real, measurable sales Whether you’re stuck in the ‘nurture trap’ or simply spinning your wheels trying to see a return on your social media efforts, this conversation is packed with insights you can start applying right away. If you’ve ever wondered why your social media followers aren’t converting into paying customers, this episode is for you. Here’s a quick teaser of three key takeaways: The one powerful shift you need to make to turn your followers into buyers without being ‘salesy’. How to create ( and use ) a lead magnet that actually attracts your ideal customer (not just random downloads). Why growing your email list is the single most important thing you can do to boost your sales—and how to do it right. About Louise Louise McDonnell is an award-winning social media strategist, coach, and trainer with over a decade of experience. As a four-time best-selling author, she has helped thousands of businesses transform their social media presence into powerful sales engines. Louise's innovative strategies and creative insights offer a fresh perspective that leads to real, tangible results. Her approach focuses on practical, actionable steps that drive engagement, generate leads, and increase sales. Louise's passion for helping businesses succeed online is evident in her dynamic coaching style and the success stories of her clients. https://www.sellonsocialmedia.academy/freeguide ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
In episode 281 of Building Your LeaderBrand , I sit down with Bill Gentry, an industrial organisational psychologist, leadership expert, and author of Be the Boss Everyone Wants to Work For: A Guide for New Leaders . Bill shares practical leadership lessons from his experience working with new leaders, emphasising the importance of fit, empathy, and self-awareness. Whether you're leading a team, your clients, your audience or yourself, Bill's actionable advice can help you become the leader people want to follow. Key Takeaways: The Importance of Fit: Understanding how personal and organizational values align is crucial to building cohesive, effective teams. DAC Leadership Model: Effective leadership happens when teams have clear Direction , Alignment , and Commitment —a powerful framework for diagnosing and improving team dynamics. Flipping the Script: To become a great leader, you must shift your mindset from “it’s about me” to “it’s about them” and tailor your leadership style to meet the individual needs of your team. About Bill Connect with Bill : https://www.linkedin.com/in/williamagentryphd/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
If you run a business then making sure you are front and centre wherever opportunities happen often seems more a matter of luck than design. My business is all about changing that for clients. When I find someone doing smart things which get me excited - I love to share. In this week’s episode I ‘finally’ had the pleasure of chatting with Cheryl Laidlaw, a exceptional web designer and small business AI educator, who shared her secret sauce for mastering AI tools and leveraging technology to boost productivity and enhance personal branding. We also spake about some crazy smart, simple SEO / lead gen hacks you can literally steal ( or recreate 🙄 ) and - yes there’s more - some networking strategies which will drop you right into the centre of where the opportunities happen. Episode Highlights: Mastering AI 🤖 Prompts: Cheryl emphasises the crucial role of crafting effective AI prompts to achieve accurate and useful outputs. By mastering this skill, professionals can significantly streamline their workflows and create high-quality content with AI's help. Networking 🤗 Synergy: Cheryl co-founded the "Work the Room" networking event, showcasing the power of blending in-person interactions and an online presence. This approach not only fosters deeper connections but also amplifies business opportunities and trust within professional communities. Niche 🎯 Focus for Success: Specialising in a niche, particularly in industries like the medical field, can elevate a brand's credibility and trust levels. Cheryl shares how her strategic focus on building websites for medical professionals has created substantial success and continuity for her business. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
In this episode of The Personal Brand Business Show, I had a conversation with Laura Ora, a speaker and coach from Pennsylvania. Laura shares her journey of transitioning from a successful branding agency to pursuing full-time speaking and offers profound insights on personal growth, authenticity, and professional evolution. Laura's mission is to discover and then empower people to embrace what they 'really' want and overcome mental barriers that hinder their progress towards those previously 'unreasonable' goals. This interview is a lot of fun. 🔑 Key Takeaways 🔑 Authenticity Over Professionalism: Laura emphasises the value of being your authentic self in both personal and professional settings. She explains how portraying her true self led to greater satisfaction and more fitting opportunities—proving that authenticity attracts the right clients and prevents burnout. Action Breeds Opportunity: Both Laura and I discuss the importance of taking decisive action to discover new paths and opportunities. Movement and exploration are crucial for personal and professional growth, highlighting that clarity often comes through action rather than overthinking. Embracing Individuality: Laura advocates for individuality and authenticity, encouraging people to draw inspiration from others while adapting it to their unique context. She stresses that understanding and embracing what makes you different is essential to avoid burnout and foster continuous growth. About Laura LauraAura is a Speaker and Mindset Coach for driven women, guiding them to learn how to honor their energy and truly listen to what they want instead of what they’ve been taught they should. Laura is a vibrant speaker, coach, author, and host of The Gutsy Podcast, a Top 100 Podcast, and all-around visionary. She’ll be the first person to push you out of your comfort zone and the last to hug you as you head to the next level of your life. Laura online : http://www.lauraaura.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…
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