Кращі подкасти про Mobile Growth (2024)

1
How to kill it on TikTok (even with a tiny budget) 25:21

4d ago25:21

25:21

How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget.In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the commo…

1
Unified Measurement for iOS mobile attribution 18:13

12d ago18:13

18:13

In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more.Guests Evyatar Ram and Kelsey Lee,…

1
Women in growth: 5 extraordinary women 53:31

21d ago53:31

53:31

This special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various …

1
Getting more data from your ad networks than they offer 12:55

29d ago12:55

12:55

How do you get more data from ad platforms than they offer? Simple: use Singular.No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimiz…

1
The best ad networks on the planet 37:03

1M ago37:03

37:03

Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet.I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various ge…

1
Google's new CMP requirement FAQ 18:58

1M ago18:58

18:58

How will Google’s new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about?In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad …

1
Gaming DNA shows why players like specific games 32:04

2M ago32:04

32:04

Why do gamers like certain games and not others? GameTree is a LFG (looking for group) app that connects gamers to play together. To do that, GameTree leverages psychology to build Gaming DNA, which analyzes why certain players like specific games. Gaming DNA shows what kinds of gamers there are, who likes which games, and who might enjoy playing w…

1
Web3 and mobile gaming in 2024: new opportunity? 29:43

2M ago29:43

29:43

Where is web3 in 2024? Investment is down, but there is still $91 billion of funding and 95 current unicorns in the space. Asaf Nadler, CEO of Addressable, says the game has shifted from hype to build mode.In this Growth Masterminds, host John Koetsier chats with Asaf to discuss the current state and future of web3, especially in relation to market…

1
Tracking ROAS for cross-platform PC, console, mobile marketing 22:47

2M ago22:47

22:47

In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Gali Housman and product marketing manager Kelsey Lee about the complexities of cross-platform performance marketing. They discuss the necessity of tracking customer journeys across platforms to gain full return on investment and to adhere to user privacy …

1
Privacy safe post-ATT behavioral targeting?!? 18:51

2M ago18:51

18:51

How can you get pre-ATT levels of behavioral targeting in a privacy-safe way? Can you?In this Growth Masterminds we’re chatting with the co-founder of an AI-powered tool that says it analyzes game play and user behavior to understand gamers and what they do. Then it recommends games that they’ll like, while rewarding them for playing recommended ga…

1
Making mobile games work (yeah, someone wrote the book on it) 38:42

2M ago38:42

38:42

Ever wish somebody had written the book on making mobile app businesses work? Wish no more: the job has been done.In this Growth Masterminds host John Koetsier chats with Russell Ovans, game OG, prof, brewery owner, entrepreneur, data scientist, and current Director of Analytics at East Side Games. Russell discusses his journey from social gaming t…

1
RTB vs manual: BOTH needed for max admon $$$ 32:34

3M ago32:34

32:34

In this intriguing episode of Growth Mastermind, host John Koetsier chats with industry veteran Farhan Haq, founder of independent growth agency Hyper HQ. They explore crucial strategies to enhance CPMs, discussing the importance of manual calls and real-time bidding in optimizing ad ops within a real-time bidding world. Farhan provides an in-depth…

1
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store 36:49

3M ago36:49

36:49

If you're on the App Store or Google Play, you're paying the platform tax: 30% on all your IAP revenue. But can you legally AND SAFELY escape that?Maybe yes.In this episode of Growth Masterminds, John Koetsier interviews Archie Stonehill, Head of Product at Stash Gigi, to discuss the digital games industry and the evolution of direct-to-consumer pl…

1
How AllTrails won 2023 iPhone app of the year 29:48

3M ago29:48

29:48

How do you become Apple's iPhone app of the year?In this episode of Growth Masterminds, John Koetsier sits down with Ron Schneidermann, the CEO of AllTrails, an outdoor exploration app. Out of all the millions of apps on the App Store, AllTrails won iPhone app of the year in 2023.How?How does AllTrails grow?How does AllTrails achieve 7X better rete…

1
AI in user acquisition: where can AI help marketers most? 17:00

3M ago17:00

17:00

In this episode of Growth Mastermind, host John Koetsier chats with Faheem Saiyad, director at App Samurai, about the intersection of AI and user acquisition. They dive deep into topics like the role of AI in game development, how AI aids in campaign optimization, and the application of generative AI in the creative process of ad creation. Faheem a…

1
Growing a super-app in India organically and offline: GenWise 23:12

4M ago23:12

23:12

In this episode of Growth Masterminds, host John Koetsier talks with Ayush Choudhary, senior product manager of GenWise. They discuss the development and growth of the GenWise app, a multifaceted platform designed specifically for elders, which is making a big impact in India. Other topics covered include the challenge of marketing to an older demo…

1
Lucas Moscon on admon (and ... can admon save subscription apps?) 29:16

4M ago29:16

29:16

In this episode of Growth Masterminds, host John Koetsier speaks with mobile marketing expert Lucas Moscon. They discuss strategies to drastically increase app revenue through smart ad monetization and subscription plans. Lucas explains how he has quadrupled revenues for several apps using remote configuration logic. They also explore SKAN 4 and th…

1
CTV ads: where CTV fits in your user acquisition strategy 37:21

4M ago37:21

37:21

According to a recent study, half of all CTV ad targeting is wrong. In this Growth Masterminds, host John Koetsier and expert Chris Kelly, CEO of Upwave, talk about:- CTV targeting- CTV benefits (and limitations)- CTV affordability for smaller advertisers- CTV ads real-time optimization capabilitiesWe also talk about performance versus brand market…

1
Play games to save the planet? How to boost engagement & retention ... while doing good 24:07

5M ago24:07

24:07

Can you play games and save the planet? Maybe, with Dots.eco's new rewarded ad experience that isn't like anything else I've seen. Wooga, Wild Life, and Playtika are using it, so I thought it'd be worth checking out.Maybe you will too :-)In this episode, host John Koetsier chats with Dots.eco chief growth officer Daniel Madrid.Episode summaryDots.e…

1
Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara 26:53

5M ago26:53

26:53

Remember Office Space where the consultants came in and asked the QA manager what he actually did around here? (If not, drop everything and go watch it!)In this Growth Masterminds, we chat with Luis de la Camara, VP of Marketing at Rovio, about product marketing managers vs user acquisition managers: what they are, what they do, and why it matters.…

1
Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI 27:47

5M ago27:47

27:47

How do you manage hundreds of apps? Especially when some are D2C, some are B2B, and many are internal? In this very special Growth Masterminds, we chat with Athina Kanioura, the Chief Strategy & Transformation Officer for PepsiCo. She's managing a digital transformation for PepsiCo to ensure each end customer gets exactly what she or he needs ... b…

1
Making SKAN work in the wild: multiple verticals & monetization models 44:10

5M ago44:10

44:10

How do you make SKAN work for retail? Games? IAPs? Finance? Subscriptions? Ad monetization? In this Growth Masterminds we chat with 2 Singular experts who work with hundreds of clients, helping them get their SKAdNetwork models right. We go through SKAN for: Games & apps - admon - IAP - subscription - hypercasual vs mid-core Verticals for apps - re…

1
Can we bring $350 billion in brand ad spend to mobile games? 28:37

5M ago28:37

28:37

The world’s hundred biggest advertisers spent $347 billion in 2022 ... and not much of that hit mobile games, despite the fact that almost 4B people play games worldwide. The billion-dollar question: how can games access those billions? There’s been this sort of sad joke about mobile game monetization over the last few years: in other to monetize y…

1
From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki 33:52

6M ago33:52

33:52

He helped sell and launch the first-ever banner ad: the (in)famous AT&T "have you ever clicked here ... YOU WILL" ad. Now he's focused on generative AI in advertising in marketing. In this Growth Masterminds, we chat with Data Axle's Tom Zawacki about the history and the future of marketing and advertising. Ultimately, we chat about generative AI a…

1
What can we learn from 24 trillion in-app ad bid requests? 25:47

6M ago25:47

25:47

Entertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ads. I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of: - 24 trillion bid requests - 630,000 apps - 1.4 billion daily active users - 10 billion machine …

1
Free: ad monetization insights in your MMP dashboard 18:17

6M ago18:17

18:17

If you're doing ad monetization in your app or game, you need that data in your MMP. And you need granular data so that you can calculate accurate ROI, LTV, and ROAS. In this Growth Masterminds, we chat with Singular director of product Lisi Gardiner about admon insight the Singular product. The key new thing: thanks to a recent product innovation …

1
The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend 24:16

7M ago24:16

24:16

What are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition? I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months. And ... they had learned 15 of the worst performance-killing mistakes Well, after that I…

1
Privacy Sandbox #2 ... impact, timing, data you get, new stuff 37:40

7M ago37:40

37:40

How does Privacy Sandbox on Android work? What will you get back? How much noise will Google add? When will it be launched? When is Singular testing Privacy Sandbox? How can I test Privacy Sandbox?We answer these and many more questions in the second part of our Privacy Sandbox on Android show with Singular CTO Yuval Carmel and software architect R…

1
Using generative AI to turbocharge your ad creatives 19:07

7M ago19:07

19:07

Everyone needs more creative, but building it at scale is hard and expensive. Can generative AI do the job for you? In this Growth Masterminds, we chat with Winclap general manager Avi Ben-Zvi about building mobile user acquisition ad creatives via generative AI. We discuss: - what tools he's using - how he's using them - what he's building: video/…

1
New ASO & Apple Search Ads tips & tricks 36:40

7M ago36:40

36:40

How can you maximize one of the top 3 user acquisition platforms on the planet? Imagine boosting your conversion rate by 100%. Or cutting CPI by 50%. All while massively boosting how many people see your ads ... essentially for free. In this Growth Masterminds, host John Koetsier chats with ASO expert Emre Bilgic from Mobileaction about cutting-edg…

1
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg 28:00

8M ago28:00

28:00

So you want to grow to $50,000 or $80,000 a day in ad monetization revenue? In this episode of Growth Masterminds, host John Koetsier chats with admon and UA expert Felix Braberg about everything ad monetization. On the menu: - Google Ad Manager - AdMob - Amazon Publisher Services massive growth - Losing 8-18% on ad arbitrage - Using Moloco to gain…

1
Winning with kids apps: competition, mistakes, and ways to win 1:02:38

8M ago1:02:38

1:02:38

Kids apps can be tough. But there's also a ton of opportunity. Whether you're in an official Kids Space on Google Play or Made for Kids section on the App Store, or just an app that is designed to appeal to kids, there are special rules and guidelines from governments and platform owners. Knowing these and following them unlocks a world of opportun…

1
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API) 22:03

8M ago22:03

22:03

There's a lot new in the world of SKAdNetwork, even if we're not talking about SKAN 4 or SKAN 5. In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Omri Barak about everything that's new, including: - the SKAN 4 conversion value reset bug - the state of SKAN - model migration: how to change SKAN models eas…

1
Your first million users: the evolution of growth with Itay Milstein 27:47

8M ago27:47

27:47

How do you scale a game from zero to hero? And how does your growth job change as the game gets bigger? In this Growth Masterminds we chat with Itay Milstein, VP of growth at Braingames. He's formerly from Wivo and was head of growth at Huuuge Games. Braingames makes Word Farm Adventure, a fast-growing game that is a mashup of word puzzles and a wo…

1
Your first million users: Rocking the cold start with Hanna Parvaz 43:05

9M ago43:05

43:05

How do you get your first million users? I'm starting a new series in Growth Masterminds, and it's about getting your first million users for a new app. There are huge challenges for big apps and big brands to grow, but they’re different: they have resources, a brand, and maybe some existing users/players/customers. Starting from zero is a differen…

1
App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta 31:43

9M ago31:43

31:43

The golden age of mobile is over ... at least the golden age of gigatons of free data for marketers and adtech companies.Thanks to IDFA and GAID app marketers had near-free access to huge amounts of behavior data. That was great for acquisition, but also engagement & retention of users/customers/people.That era is almost over. What’s going to win n…

1
MGN S2E11 | Luke Costley-White from Project A Ventures(ASO Conference 2023 Edition) 35:29

9M ago35:29

35:29

This episode of the Mobile Growth Nightmares podcast was recorded live at the 2023 ASO Conference in Berlin. With hosts Andy Carvell and Gessica Bicego, Luke Costley-White, Head of Acquisition at Project A Ventures joined to share his app growth nightmares and learnings.Mobile Growth Nightmares Podcast

1
MMM: here's the easy button you've been waiting for 27:40

9M ago27:40

27:40

MMM is hard. Whether you like media mix modeling or marketing mix modeling, getting all your data is hard, onboarding to an MMM tool is hard, comparing to market trends is hard, sanity checking is hard. But there is an easy button for MMM. And it's called Singular. In this Growth Masterminds, host John Koetsier chats with Singular CTO Eran Friedman…

1
Billions every year: Mobile game & e-commerce fraud 17:33

10M ago17:33

17:33

How much fraud do you have in your mobile game or retail app? According to some, it amounts to billions of dollars globally every single year. That ranges from "friendly fraud" to "family fraud" to "true fraud," according to Suresh Dakshina, co-founder and strategist at Chargeback Gurus. In this Growth Masterminds with host John Koetsier we chat ab…

1
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin 24:33

10M ago24:33

24:33

Ever feel like your user acquisition campaigns are doing the same thing over and over? Ever feel like every UA manager is running campaigns in exactly the same place as everyone else? In this Growth Masterminds with Fluent co-founder Matt Conlin, we chat about fishing in new ponds: different places to find new users. We chat about CTV, TV, editoria…

1
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal 25:03

10M ago25:03

25:03

What has App Tracking Transparency done? And what will Privacy Sandbox on Android do? In a lot of ways they shift power from the buy side to the sell side in mobile adtech ... and they privilege larger companies with massive amounts of first-party data. In this Growth Masterminds we chat with InMobi chief business officer Kunal Nagpal about the pri…

1
WWDC 2023: Apple's privacy updates 44:36

10M ago44:36

44:36

Planning to buy an Apple Vision Pro? Whether yes or no, Apple very quietly released a ton of new privacy updates: privacy manifests, SKAN 5 (!?!), required reason APIs, tracking domains, retargeting attribution, SDK signing, listings of privacy-impacting SDKs, relays, enhanced private browsing, and more. In this Growth Masterminds, Singular CEO Gad…

1
AI and DSPs: science, astrology, & doing your homework 40:29

11M ago40:29

40:29

What actually happens when a demand-side platform engages machine learning to boost your bids? We now have less data than ever before about to drive the targeting piece of mobile user acquisition, with very limited access to anything approaching behavioral targeting. In this Growth Masterminds, host John Koetsier chats with Persona.ly direction of …

1
Generative AI in games with Unity CEO John Riccitiello 31:04

11M ago31:04

31:04

How will generative AI impact games? According to Unity CEO John Riccitiello, it will massively grow the industry, speed development by a factor of 2-3X, and enable much smarter, more realistic gameplay. In a crosspost from his TechFirst podcast, Growth Masterminds host John Koetsier chats with Riccitiello about generative AI in game creation, worl…

1
Making games go boom: balancing pleasure & frustration 26:19

11M ago26:19

26:19

How do you make games go boom? Balancing pleasure and frustration, says long-time growth expert Elad Levy. In this Growth Masterminds we chat with growth guru Elad Levy, who sold his last game company to Playtika. He's also led growth and marketing and co-founded numerous other tech startups. Our focus: making games growth. We chat about: - data - …

1
Privacy Sandbox on Android: 'we will do everything for the UA managers' 26:46

11M ago26:46

26:46

Privacy Sandbox is by all accounts more complicated than SKAdNetwork ... even SKAN 4. But Singular says "we will do everything for the UA managers." The bad news is that to make Privacy Sandbox work, you need to set sources, register triggers, get big aggregated reports from upper funnel activities and much smaller lower funnel reports. You need an…

1
Making mobile ads suck less, with Moloco VP Francesco Renzo 28:18

12M ago28:18

28:18

Tiny X buttons. Phantom clicks. Endless countdowns before you get back to your game. How can we make mobile ads suck less? In this Growth Masterminds, host John Koetsier chats with Francesco Renzo, former Googler and current VP at Moloco, the AI-powered performance ad network. They chat about: - the mobile ad problem - the risk factor if mobile ads…

1
DSPs in the privacy era: what will change? 17:05

12M ago17:05

17:05

What does a DSP do? And how will it change when they no longer have IDFA or GAID to do it with? In this Growth Masterminds host John Koetsier chats with longtime adtech and martech thought leader and current InMobi head of product marketing, Sara Camden. They chat about: - what DSPs even do :-) - how DSPs work under SKAN (and Privacy Sandbox) - the…

1
60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them 26:59

12M ago26:59

26:59

60% of in-app subscription cancellations happen in the first 60 minutes ... but there's a way to 10% of them back. In this Growth Masterminds host John Koetsier chats with Apphud cofounder Renat Kurbanov. Every app marketer wants more subscription revenue, but how do you achieve that? In this episode, we chat about: - the core challenges to driving…

1
Run fewer ads, make more money says gaming OG Adam Jaffe 38:09

1y ago38:09

38:09

Can you make money by running fewer ads? Gaming OG Adam Jaffe says yes. In this Growth Masterminds, we chat about bad ads, bad ad experiences, and how not to run ads in your games and apps. We also chat about the declining ROI of increasing numbers of ads in your app. Adam was formerly with Jam City, was the CEO of Tenko Games, is a former CMO of a…

Подкасти, які варто послухати

Подкасти на тему Mobile Growth

Подкасти, які варто послухати

Короткий довідник