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A slow learner, one who just got by in high school and university, it took a long time to discover the most important rule……”The Numbers Never Lie”. After 5 years of advertising, I crossed over to Marketing, where accountability and experience resulted in amassing significant successes (including the introduction of a $100 million business in North America). It was the thrill of the chase and being hands-on, I enjoyed doing the doing and encouraging the people I worked with to tell me what t ...
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"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses ...
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In this episode, we delve into the multifaceted journey of Mari Ribeiro, a trailblazing trademark lawyer and mindset coach. Mari shares her experiences from building a successful law practice to becoming a sought-after mindset coach for entrepreneurs. She highlights the significance of trademarking in protecting brands, especially in today's compet…
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In this episode, we delve into the multifaceted journey of Dr. Lucy De La Cruz MD, a trailblazer in the field of breast cancer surgery. Dr. Lucy De La Cruz MD shares her experiences from co-founding the American Medical Student Association in the Dominican Republic to becoming the youngest Latina chief of breast cancer surgery at MedStar Georgetown…
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In this episode, we explore the transformative work of Amal Alliance with its founder, Danielle Della Fuente. Danielle discusses her transition from witnessing the needs of traumatized children in a Greek refugee camp to launching an international NGO focused on their education and social development. Through the Amal Alliance, she has introduced t…
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In this episode, we dive into the innovative world of insuretech with Nicholas Hannaberg, co-founder and president of Kanguro Insurance. Nicholas shares his transition from investment banking to entrepreneurship, and how he's shaping the future of insurance for the 65 million Spanish-speaking Americans. Kanguro Insurance stands out in the crowded i…
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In this episode we delve into the dynamic realm of content creation with Alison McComb, founder of The Writing Concierge. Alison explores the vital role of quality writing amidst the surge of AI-generated content, pinpointing a market void for human editing and proofreading services. She underscores the indispensability of human expertise, emphasiz…
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In this episode of Venture Vista, join us as we delve into the dynamic world of venture capital (VC) funding with Thanh Nguyen, founder of DBA (Doing Business As) Ventures. Thanh provides valuable insights into the process of securing funding for startups, exploring various options such as self-funding, angel investors, and VC funds. Discover the i…
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Sidney, the founder of Learn It Live, shares the platform's journey from its roots as a marketplace for spirituality and wellness classes to its current role as a provider of enterprise wellness content. Emphasizing authenticity and engagement, Learn It Live integrated gamification, rewards, and AI to enhance user experience and motivation. The pla…
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In this educational and insightful discussion, Lindsay Pennington, Director of Business Development at Trebuchet Solutions, delves into the crucial aspect of building business credit using an EIN number. She emphasizes its significance in the realm of business financing and underscores the distinction between personal and business credit, elucidati…
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Matthew Toboroff's narrative serves as a poignant reminder that even while entrenched in the finance industry, one can successfully venture into uncharted territories, such as the gaming industry, with a combination of thorough research and unwavering determination. His journey showcases the transferrable skills and adaptable mindset required to th…
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Resilience, determination, and transformation are the 3 words that define today's interview with Joanna Grover, LCSW the visionary co-founder of Imagery Coaching and a Board-Certified coach and member of the International Coaching Federation and the Harvard Institute of Coaching. Joanna's journey from athlete to pioneer in Functional Imagery Traini…
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Free Course #5.3 by O1 CrispO1 Crisp
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Every TRUE business person from top-ranking officials to brand managers should include the podcast "Under the Influence to their mandatory car trip listening experiences.Discover how a tourisam account delivered an ROI of 110 times their ijnvestment in a segment that spent 80 times what they did.Innovation and Creativity woven over a sound business…
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Sales is the most important role in and as the face of the organization. It often is the first introduction to the personality of a company and sets the image and expectations in the minds of the consumer. Given the importance, why is so little effort placed on enhancing the perception of the function, especially as it ties to the talent acquisitio…
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I grew a property in Costa Rica 5 fold in the first year by providing the kind of content I would like to read when I looking for a place to stay. This property truly lives up to its Million Dollar View USP that I assigned to it.You can do it too if you step outside yourself and follwo these simple easy steps…
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Sampling is the most effective tool in the marketing mix. ONLY when used with communication. This is the reason for the sample!O1 Crisp
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How to increase sales significantly by becoming better at connecting with consumers. How to take a great concept like a greeter that is used by Walmart and make it effective in every corner of the store with every employee you have. The Canadian Tire way.O1 Crisp
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Marketing is all about the numbers. Using the 80-20 rule, you can make more money. You achieve this by learning and applying simple math, garnered from having fun playing card gamesO1 Crisp
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This is a continuation of the series for Marketing U, helping to uncomplicate marketing for small and medium-sized businesses. This talks about the importance of having a conversation with consumers and how important smell can be in the form of free advertising. Save money and grow!Visit Marketing Uncomplicated for visuals of each of the cases.…
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A USP is the single most important element in communication next to your logo or brand name. Listen to learn the long-term benefits of creating a meaningful and impactful USP (Unique Selling Proposition). Tell all potential consumers when they see your name or brand what makes you special and different. It also enhances the perception of your brand…
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This is the first posting of Marketing Uncomplicated which highlights the first time and money saving a proper analog time management system can beO1 Crisp
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