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Online legal marketing demystified for solos and small firm lawyers.
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The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend! Thanks for listening!
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We give you tools, tips and information to grow you law firm through online marketing.
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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Mastering Your Law Practice: law practice management, law firm marketing, rainmaking, attorney lifestyle
Attorney Thom Goolsby: law practice management, law firm marketing, rainmaking, attorney lifestyle
Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
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Welcome to the Black Law Firm Marketing Podcast! Are you a legal professional looking to unlock the secrets of successful law firm marketing? Look no further. Our podcast is dedicated to empowering black law firms with the knowledge and strategies they need to thrive in the competitive world of legal marketing. At the Black Law Firm Marketing Podcast, we understand the unique challenges faced by black law firms and the importance of tailored marketing solutions. With our expert insights, pra ...
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Did you like this episode? Dislike it? It's not a secret. In fact, it's right in front of your face basically every day! Law firms are securing more clients by using storytelling. If you don't believe us, then take a look around at almost every piece of media produced today. The better the storytelling, the more effective it will be! 👉Here's what y…
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Marketing agencies frequently tout hits, clicks, or impressions as the ultimate indicators of marketing success. However, solo attorneys and small law firms typically need a more specialized marketing approach that doesn't fit the standard digital marketing strategies. Focusing on localized, targeted marketing while maintaining a modest budget is u…
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Did you like this episode? Dislike it? Using a story is the best way to relate to your audience. How can you use it in your law firm's everyday marketing? You may not realize it, but the best content for your legal marketing is right there in your experience bank. What you have gone through could make a great story to relate to your audience! 👉Here…
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Did you like this episode? Dislike it? We get it! You want to make the biggest impact with your marketing. However, there is a line you need to watch out for! Unfortunately, many lawyers tend to cross this same line and it ends up playing out poorly for them in the long run. We are here to warn any law firms of what could potentially hurt their mar…
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Did you like this episode? Dislike it? Marketing is all about winning over your audience and gaining their trust. How? There are many ways your law firm can do this, but one of the best ways is to use storytelling. By telling a story, you can show your audience how you are the perfect fit for them. John signs back onto the podcast to share his insi…
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Did you like this episode? Dislike it? Your law firm could be heading for danger if it does not have solid systems in place! This week, we spoke with Megan Beaver, VP of Spotlight Branding, about how she has used systems in her career to make things run smoother, take stress off of plates, and grow the team and business. She shares her secrets here…
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Did you like this episode? Dislike it? If you feel like you're drowning in your law firm, then you may need to hear this! Taking the step out to view everything may not even be possible. In these cases, you may need to bring in someone to do it for you! 👉Here's what you can expect: How to not drown in your own law firm The speed of the leader is th…
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Did you like this episode? Dislike it? It's no secret. Systems are needed to grow your law firm. Hear from our VP herself about how she upgraded the operations department here at Spotlight Branding. 👉Here's what you can expect: Megan's way of getting a system in place for growth The effects it had on the operations team ☝️Need help creating a marke…
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Did you like this episode? Dislike it? In this episode, we dive a little bit into why lawyers should not be doing things around their law firm even if they love to! Without saying it directly, this episode definitely ties into mental wellness in the legal industry. Many times, we find that lawyers feel like they NEED to do everything themselves. 👉H…
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Did you like this episode? Dislike it? Your law firm needs a system, but where do you even get started? This week, Megan joins the podcast and on this episode, she explains the best way for law firms to create new systems that will help with production. 👉Here's what you can expect: What comes first: system or process? How Megan views systems before…
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Did you like this episode? Dislike it? We are finishing up this 2-part episode with the final touches on your law firm's marketing plan. Is your law firm kind of lost when it comes to marketing? Has it always been this way? What is the direction for 2024? 👉Here's what you can expect: Marc puts the finishing touches on the marketing plan Everything …
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Did you like this episode? Dislike it? One of Marc's friends took his law firm to 7 figures and beyond using these marketing tactics. What are they? The point is that you have to be willing to try sh*t and fail. Nothing changes if nothing changes. 👉Here's what you can expect: How Marc's friend took his firm to the next level What Marc would say is …
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Did you like this episode? Dislike it? So how do you approach your law firm's marketing plan? What is the best plan of attack? What if you still have unanswered questions about marketing tactics? The beauty of the marketing plan is that you do not need all of the answers. You just need to be willing to try sh*t and figure it out! Marc explains. 👉He…
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Did you like this episode? Dislike it? We've been talking for about a week and a half about building a solid legal marketing plan, but now we are saying you may need to rethink it. Don't worry though! You need to leave room for failure, and that is okay! If you believe nothing in your marketing plan can fail, then you may hit a wall and it will hur…
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Did you like this episode? Dislike it? You may have the ultimate marketing plan for your law firm all laid out beautifully in your head, but if it never gets out of your head and onto the page, then it's all for nothing! We have seen it time and time again. Law firms fail to get their marketing plans onto the page and it becomes a mess. Marc explai…
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Did you like this episode? Dislike it? If your law firm needs a strong marketing plan to reach its goals, then this is a great place to start! Most law firms are not starting their marketing journey the correct way, and this can simply be because they do not have a marketing plan! In fact, most law firms probably do not even have a strong marketing…
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Did you like this episode? Dislike it? What it looks like to build version one of your law firm's marketing plan. It may seem like a tall ask especially if you're new to this process. Marc breaks down how to make it work for you and your firm's goals! 👉Here's what you can expect: How to create version one of your marketing plan The best way to make…
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Did you like this episode? Dislike it? Strategizing and Planning. What comes first? Does one NEED to go before the other? We have a chicken vs egg type of discussion about this one. Marc does give a great reason why he believes the plan will help create the strategy! 👉Here's what you can expect: What comes first How your law firm can be more effect…
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Did you like this episode? Dislike it? By simply having marketing categories in your marketing plan, you help your marketing efforts immensely! For many law firm owners or legal marketing directors, creating a marketing plan can seem daunting. It does not have to be this way! 👉Here's what you can expect: How marketing categories help your overall e…
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Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly how to get in front of your ideal client online. Enter: The promise of Google’s paid…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! If your law firm's marketing plan can answer these four questions, then you are on the right path! Many law firms get their marketing plan wrong, but here's a great way to start! Marc shares his insight on creating a marketing plan. The fir…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! There's this mainstream idea that lawyers are these mean, money-hungry individuals. You can save your law firm's image by using these humanization methods. In this week's episode, Eddie and Smike cover a very important topic: humanizing you…
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OpenAI’s ChatGPT remains the front-runner in AI tech and has been hailed as a game-changer across industries as the ultimate tool many lawyers can’t live or work without. From assisting in legal tasks to generating law blogs in seconds, ChatGPT has made its mark on the workplace. However, generative AI is not perfect. In fact, one critical thing it…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Most of us like to picture ourselves as the hero of the story. In the legal line of work, this is not how it is. However, you still play an important role! One of the best ways to humanize your law firm is to understand your role in the sto…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! As humans, our brains are wired to think of situations in a story structure. Being able to include the story element in your marketing can help a LOT! As we continue this journey of humanizing your law firm, we wanted to make sure to includ…
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Did you like this episode? Dislike it? Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Video content can be a terrific introductory piece to your law firm in more ways than one! Find out the power behind video content, and how it can be more than just an informational piece! Eddie and Sm…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Professionalism is expected, but personality is the cherry on top. When it comes to humanizing your law firm, there is definitely a balance that needs to be struck between those two elements. Eddie and Smike discuss this. 👉Here's what you c…
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