The Law Firm Marketing Minute podcast

#Business #Marketing #Spotlight Branding #Podcasting Education

39:30

In this episode of The Innovators & Investors Podcast, host Kristian Marquez sits down with David Brem, Managing Director of the University of Michigan’s Zell Lurie Commercialization Fund. David offers a rare glimpse into the inner workings of a student-led endowment fund focused on early-stage, sector-agnostic investments primarily in the Michigan ecosystem. He shares insights on their unique, founder-first investment approach, how they navigate pre-seed to Series A venture opportunities, and the rigorous due diligence process involving qualitative analysis over pure numbers. David also discusses his roles with global VC networks including Electro Ventures, the London Venture Capital Network, and Level Up Ventures, illustrating how he bridges U.S., European, and Australian venture ecosystems with a special focus on mobility and transportation tech. Highlights include deep dives into emerging trends like eVTOLs (electric vertical takeoff and landing aircraft), smart city infrastructure, and safety innovations in aviation technology. Listeners will gain valuable perspectives on how diverse expertise—from military intelligence and management consulting to academic ventures—shapes David’s investment thesis and community-building efforts. The episode also explores the importance of networking, adding value in the startup ecosystem, and practical advice for aspiring investors or entrepreneurs navigating the venture capital world. With stories of successes, challenges, and future outlooks, this episode is a must-listen for innovators, founders, and investors aiming to understand the intersection of academia, technology, and venture capital in today’s dynamic landscape. Learn more about David's work at https://zli.umich.edu/zell-lurie-commercialization-fund/ Connect with David on LinkedIn at https://www.linkedin.com/in/david-lowell-brem/ Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/ Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com…

The Law Firm Marketing Minute

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The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
If you get any value out of today's episode, we simply ask that you share it with a friend!
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908 епізодів

The Law Firm Marketing Minute

12 subscribers

updated 2 дні тому

Поширити

Головна серій•Feed

908 епізодів

#Business #Marketing #Spotlight Branding #Podcasting Education

All episodes

The Law Firm Marketing Minute

1
Facebook Ads, Email Marketing & Everything Between - PT 2 26:28

2 дні тому26:28

26:28

Did you like this episode? Dislike it? In Part 2 of this strategic breakdown, Danny Decker walks you through the final steps in building a marketing system that works while you work. From retargeting pixels and ad targeting to drip campaigns and monthly newsletters, this episode is packed with systems you can use to attract and convert leads—automatically. 📌 Key Takeaways Why retargeting ads are essential to staying top of mind. How to nurture leads with automated emails and regular newsletters. What tools, platforms, and formats make this whole system run smoothly. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Effective Legal Ads Start with the Right Budget 1:58

3 дні тому1:58

1:58

Did you like this episode? Dislike it? 💰 Throwing money at ads without a plan won’t cut it. In this episode, Danny Decker breaks down exactly how much law firms should be spending on Facebook, Instagram, Google, and LinkedIn—and what kind of leads you can expect at each level. If you're wondering whether $750 or $2,000 is enough, this episode gives you the real numbers. 📌 Key Takeaways Understand the cost per lead for both low- and high-urgency campaigns. Learn the minimum recommended budgets for different ad platforms. Discover why social media offers better targeting than search ads. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Digital Ads That Attract Urgent Clients 1:16

4 дні тому1:16

1:16

Did you like this episode? Dislike it? 📞 When urgency is high, your ad strategy needs to change. In this episode, Danny Decker breaks down “Call Me Now” campaigns—ads designed to connect immediately with clients in crisis. Learn how to spot high-intent moments and build simple, pain-point-driven ads that drive instant action. 📌 Key Takeaways Why urgency changes how your ads should communicate. How to craft direct, empathetic messaging for high-stakes moments. Examples of “Call Me Now” campaigns across different practice areas. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
How to Lower the Entry Barrier with Smarter Ads 1:58

5 днів тому1:58

1:58

Did you like this episode? Dislike it? 📉 Most law firm ads flop because they ask for too much right out of the gate. In this episode, Danny Decker shows you how to lower the barrier of entry using lead magnets, landing pages, and automated email follow-ups. Learn the smart ad strategy that builds trust, captures leads, and turns cold clicks into real consults. 📌 Key Takeaways Why low-barrier offers drive higher ad conversion. How to use landing pages to focus attention and collect leads. The anatomy of a drip campaign that leads to booked consultations. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
How to Know When Your Audience Is Ready to Buy 3:30

6 днів тому3:30

3:30

Did you like this episode? Dislike it? Not all prospects are ready to buy right now—and if your marketing doesn’t match their mindset, you’re losing clients. In this episode, Danny Decker reveals the psychology behind the buyer urgency spectrum and explains how to craft content that moves people from curious to committed. Learn when to educate, when to invite, and when to say “Call me now.” 📌 Key Takeaways Understand the three phases of client urgency and how to identify them. Match your content type to where your audience is on the buying spectrum. Use the “Call Me Now” campaign to convert high-urgency leads fast. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Facebook Ads, Email Marketing & Everything Between - PT 1 28:20

9 днів тому28:20

28:20

Did you like this episode? Dislike it? 💰 Too many law firms throw money at marketing without a real plan. In this episode, Danny Decker lays out the essential first steps—from setting growth goals to defining your ideal client and creating emotional, SEO-smart content. Whether you’re brand new or refining your funnel, this is your starting line. 📌 Key Takeaways Learn how your growth goals should drive your marketing strategy. Discover why understanding client emotions is the key to better content. Get the 4-part framework that turns clicks into actual clients. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
How to Identify Ideal Clients Across Multiple Practice Areas 1:41

10 днів тому1:41

1:41

Did you like this episode? Dislike it? 💡 If your firm serves more than one type of client, you can't afford one-size-fits-all messaging. In this episode, Danny Decker breaks down exactly how to create specific client avatars for each practice area—and why this clarity is the key to stronger, more effective marketing. Whether you’ve got three services or thirty, this episode simplifies the strategy. 📌 Key Takeaways Learn why each practice area needs its own client avatar. Discover how client questions shape your content strategy. Find out how to focus your messaging without losing your range. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
How to Make Content Your Clients Actually Want 2:36

11 днів тому2:36

2:36

Did you like this episode? Dislike it? ✨ Most lawyers think content is about showing off what they know—but that’s exactly why it doesn’t work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience’s deepest concerns and questions. Learn how to make every post, blog, and video feel like you’re reading your client’s mind. 📌 Key Takeaways Discover why starting with your audience’s fears creates irresistible content. Learn how to identify the top 5 questions your clients are already asking. Shift from “what you want to say” to “what they need to hear.” 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Why Your Ideal Clients Buy 2:12

12 днів тому2:12

2:12

Did you like this episode? Dislike it? 🔥 Every lawyer knows who they want to serve—but few truly understand why those ideal clients decide to take action. In this episode, Danny Decker unpacks the often-overlooked psychology behind legal buying behavior, revealing how demographics, values, and key life events trigger hiring decisions. If you’ve ever felt like your marketing was mistimed or missed the mark, this one’s for you. 📌 Key Takeaways Learn the difference between demographics and psychographics—and why both matter. Discover the “trigger events” that put clients in buying mode. Avoid the costly mistake of marketing before your audience is ready. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Marketing Without a Goal Is Useless 2:02

13 днів тому2:02

2:02

Did you like this episode? Dislike it? 🚀 Most lawyers are wasting time and money on marketing that goes nowhere—because they skipped the first, most critical step: defining their growth goal. In this episode, Danny Decker breaks down why clarity on what you want is the only way to build a marketing plan that actually works. Whether you're chasing more clients, deeper relationships, or higher-value cases, this is the mindset shift your firm needs. 📌 Key Takeaways: Setting a clear growth goal is the first step in any effective marketing strategy. Marketing efforts should reverse-engineer from what you actually want to achieve. Without defined goals, your marketing is just an expensive guessing game. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Meta Andromeda Is Here—And Digital Ads Will Never Be the Same 24:16

16 днів тому24:16

24:16

Did you like this episode? Dislike it? 🚀 Meta’s latest upgrade—Andromeda—is more than a new feature. It’s a seismic shift in how digital ads are delivered, moving from broad targeting to hyper-individualized precision. Daniel joins Mike and Eddie to unpack how this new system uses real-time signals, content behavior, and platform preferences to serve up perfectly placed ads—and why small law firms can’t afford to ignore it. 📌 Key Takeaways: Meta Andromeda delivers ads based on individual behavior, not audience groups. Ad placement is now AI-driven and personalized per user. Law firms must adapt their copy and creative to stay relevant in this new ad era. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Meta Ads Are Getting a Whole Lot Smarter 2:59

17 днів тому2:59

2:59

Did you like this episode? Dislike it? 🧠 Ever wonder why you and your neighbor see completely different ads—despite having nearly identical lives? Daniel, Eddie, and Mike break down how Meta’s ad technology has become eerily smart, using platform behavior, content signals, and even placement preferences to deliver laser-targeted ads. It’s personalization like you’ve never seen before—and your law firm needs to catch up. 📌 Key Takeaways: Meta ads adapt to user behavior and platform preferences. Placement decisions (Instagram vs Facebook) are now AI-automated. Law firms must stop guessing and start leveraging data-driven targeting. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Netflix vs Cable: The New Generation of Advertising 2:32

18 днів тому2:32

2:32

Did you like this episode? Dislike it? 📺 What do Netflix, Snapchat, and the Super Bowl have in common? They're all part of a much bigger conversation about how advertising has evolved—and what that means for law firms. Daniel, Eddie, and Mike break down why old-school broadcast strategies are losing relevance and how personalized, Netflix-style targeting is reshaping marketing for good. 📌 Key Takeaways: Mass marketing is dead; hyper-targeting is the new standard. Personalization delivers better ROI than broad-reach ads. Law firms must align messaging with modern audience expectations. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Marketing Fails Without the Fundamentals 2:54

19 днів тому2:54

2:54

Did you like this episode? Dislike it? 📉 Think marketing tools will solve your firm’s growth problems? Think again. In this punchy episode, Daniel, Eddie, and Mike dismantle the myth that ads, content, or tech can fix unclear offers or poor audience targeting. They break down why understanding your ideal client is the real first step—and how ignoring that truth keeps your law firm stuck. 📌 Key Takeaways: Marketing without audience clarity is just expensive noise. Tools don’t work if your offer and message are off. The best strategies still start with old-school fundamentals. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
How Meta’s Ad System Just Got Personal 2:44

20 днів тому2:44