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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and ...
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The effect of control strategies to reduce social mixing on outcomes of the COVID19 epidemic in Wuha
Cochrane Indonesia
Bagaimana peran physical distancing dan travel restrictions dalam menekan laju epidemi COVID-19 dan apa dampak nya jika intervensi ini diakhiri terlalu dini? Belajar dari studi kasus di Wuhan, Cochrane Indonesia bekerjasama dengan PKMK FK-KMK UGM membahas hal tersebut.
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EP # 184 - Leadership Strategies for Service Business Owners: Building Teams That Drive Growth
25:55
In this episode, business and leadership coach Maggie Perotin shares valuable insights on building and leading high-performing teams in service-based businesses. Drawing from her extensive corporate leadership experience, Maggie provides practical strategies for service-based business owners looking to scale beyond solopreneurship and grow high-per…
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Ever caught yourself thinking leadership is just for "corporate types"? In this Maggie's Moment, Maggie talks about how service-based business owners can transform their businesses through essential leadership principles. Key Takeaways: • Why leadership is crucial for business growth • 3 essential leadership principles for service-based business ow…
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Want to scale your service business without working 24/7? In this value-packed episode, discover the three core systems that will transform your service business from overwhelming to streamlined! What you'll learn: The 3 essential systems every scalable service business needs Real success stories from businesses that got it right A step-by-step imp…
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Discover how a simple 15-minute evening review habit can transform your service-based business from chaotic to strategic in this Maggie's Moment. 🔑 Key Points: • The impact of daily habits on business success • Why small, consistent actions matter more than big changes • How to implement the 15-minute evening review • Real results from a client suc…
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In this first episode of 2025, Maggie discusses how to scale your service business beyond solopreneurship, comparing the process to conducting an orchestra rather than being a solo player. ⭐ Key Benefits of Scaling: Create a sellable business asset Build a lasting legacy Expand your mission and impact Create positive ripple effects beyond direct cl…
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Are you still using outdated client attraction strategies? In this quick but powerful Maggie's Moment episode, discover three proven ways to attract new clients in 2025 - including one that requires zero ad spend! Key Takeaways: How to reimagine your current offers for untapped markets (featuring the Stanley Cup success story) Why doubling down on …
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In this final full episode of 2024, discover how to transform your marketing lessons from the past year into powerful strategies for 2025! Key Highlights: The 5 crucial marketing lessons from 2024 that can shape your 2025 success How to strategically implement the 20-40-40 formula in your social media Personal branding evolution and authenticity in…
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Today's Maggie's Moment is a Special Holiday Message 🎄 Episode Highlights: • A heartfelt thank you to our amazing community • Reflections on 2024's journey together • Holiday wishes for rest, connection, and celebration • Looking ahead to an impactful 2025 🎁 Key Takeaways: • The importance of taking time to disconnect and recharge • Celebrating bot…
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In this heartfelt end-of-year episode, Maggie Perotin shares her journey of learning to celebrate both small and big wins, breaking down her top 10 celebrations from 2024 - alternating between business and personal achievements. 🔑 Key Highlights: • The importance of celebrating small wins, especially for high achievers • Featured client success sto…
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As entrepreneurs, we obsess over business ROI but overlook the biggest cost killer - depleting our creative energy on household tasks. Here's a reality check: That Sunday spent deep-cleaning your house? It's not saving you $200 - it's potentially costing you thousands in lost business opportunities. Why? Because your brain is your million-dollar as…
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EP # 179 - From TV Production to Entrepreneurship. Navigating the Business Journey with Craig Colby
25:25
In this episode of the Diamond Effect Podcast, Maggie Perotin talks with one of her clients, Craig Colby, a seasoned television executive and founder of Colby Vision. Craig shares his journey from a successful career in television to running his own business. He discusses the challenges and rewards of entrepreneurship, the importance of storytellin…
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The secret to December and New Year success? It's not about doing more - it's about pausing strategically. In this week's Maggie's Moment, I'm sharing why the most successful leaders actually slow down during the busiest season. Learn my 3 favorite ways to implement the "December Pause" in your business day starting today.…
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EP # 178 - Social Media Simplified: Effective Growth Strategies for Service Based Businesses
21:22
Welcome to Episode 178 of the Diamond Effect Podcast! In this episode, Maggie Perotin dives into social media; a tool that many business owners find challenging but crucial for growth. Discover a fresh perspective on how to leverage social media as part of your marketing strategy effectively. Key Takeaways: Mindset Shift: As a CEO, you're in contro…
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In today's Maggie's Moment, I'm exposing the hidden costs of the 'Just One More Thing' syndrome and sharing 3 signs you might be falling into this productivity trap. Listen to learn how to protect your most valuable business assets - your energy and focus! And if you are ready to transform your habits from overworked and overwhelmed to effective an…
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EP # 177 - From Accidental Discovery to Thriving Business: A Client Success Story with Jennifer Illsley-Hall, owner of Deliberate Decisions
32:29
In this inspiring episode, Maggie Perotin interviews Jennifer Jennifer Illsley-Hall, founder of Deliberate Decisions, a professional organizing company. Jennifer shares her remarkable journey from accidentally discovering her natural organizing talents to building a successful professional organizing business in British Columbia, Canada. Tune in to…
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As we approach the new year, it’s the perfect time to reassess your business strategy and branding. In today's Maggie's Moment, we discuss how to view your business through the lens of your clients, ensuring your brand becomes a true asset—ready to scale, grow, and even sell. This isn’t about logos or fonts; it’s about building a brand that resonat…
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Scaling your business doesn’t necessarily mean doing more—it means doing better. In this episode, we uncover the three critical areas you need to address to grow sustainably and strategically. Whether you’re preparing to scale or already feeling the pressure of growth, this episode offers actionable strategies to guide your journey. Here’s what we …
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In Today's Maggie's Moment, we explore a critical element for setting your 2025 business goals: thinking long-term. Whether you’re just starting out and preparing to scale, or you’re growing and envisioning a future sale of your business, aligning your New Year goals with your long-term plans is essential for sustainable success. Here's Why: Creati…
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EP # 175 - Balancing the Demands of Running a Service Business and Personal Life: Practical Advice for Busy CEO's
26:51
In this episode, Maggie dives into the essential strategies for balancing a successful business and personal life. Designed for high-achieving business owners, often sandwiched between busy businesses, kids, and caring for elderly parents, this episode offers a step-by-step approach to incorporating self-care, prioritizing tasks, and strategically …
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Today, I have some powerful reflection questions to help you prepare yourself and your business for the holiday season. These questions are designed to take less than 10 minutes, yet bring clarity and focus for a successful end to the year. Reflection Areas: Your Clients’ Needs – What do your clients need most during this holiday season and into th…
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In this episode of the Diamond Effect podcast, you'll learn key strategies to improve client retention in your service-based business. Retaining your best clients is essential to sustainable growth and long-term success, but it requires a proactive approach. This episode dives into the CEO mindset needed to keep clients coming back and shares three…
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As we approach the New Year, it’s the perfect time to reflect on what you want to achieve in your business in 2025. In today's thought-provoking Maggie's Moment, I challenge you to imagine your business operating at a 10X level—whether that means 10 times the clients, revenue, or team size. If you reached that milestone, what would it look like? Ke…
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EP # 173 - How to Scale Your Service Business Before 2025 (Webinar Replay)
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In this special episode of the Diamond Effect podcast, you will enjoy the replay of an exclusive webinar on how to scale your business before 2025. If you’re ready to grow but find yourself stuck in the day-to-day grind, this masterclass is for you. During this training, we explore the power of outsourcing, hiring the right help, and developing a h…
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Today's Maggie's Moment tackles the all-too-common feeling of business stagnation. You want more clients, growth, and a thriving future—but are you making space for client acquisition and growth-focused actions each day? If your schedule is filled with day-to-day tasks, team questions, and website tweaks instead of growth-oriented activities, it’s …
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In this episode of the Diamond Effect podcast, Maggie Perotin dives into networking and explores how you can turn connections into clients for your service business. Networking isn’t one-size-fits-all, and in this episode, Maggie breaks down the types of networking and key tips to make each one work for you. Episode Highlights: Three Types of Netwo…
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In this quick Maggie's Moment, I discuss diversifying your lead generation strategies as a small service business owner. Relying on just one source for acquiring new clients can be risky, expensive, and inconsistent. But by expanding how you attract leads, you can ensure your business stays steady and resilient. Key Benefits of Diversifying Lead Ge…
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EP # 171 - 10 Proven Strategies to Attract New Clients Without Solely Relying on the Internet
21:20
In this episode, I talk about 10 powerful ways to attract new clients to your service business that don’t require you to rely solely on Internet marketing. While the online world offers a lot of opportunities and should be part of your marketing strategy, there are plenty of effective offline strategies you can use to grow your client base and make…
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I tackle the biggest misconceptions about business and executive leadership coaching in this Maggie's Moment. This episode is for you if you’ve ever thought coaching is only for struggling businesses or that coaches will tell you what to do without considering your input. Key Myths Debunked: Myth #1: Coaching Is Only for Failing Businesses or Execu…
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This episode explores what it really means to be authentic in business. Authenticity is often misunderstood, especially regarding personal and business branding. It doesn’t mean putting your entire life on display for the world or discussing things that make you uncomfortable. Instead, it’s about being true to your core mission, vision, and values—…
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As a small business owner you might have a lot going on: Dealing with clients Research & development projects to grow the business; Leading your team. Or maybe even you have more than one business to run. In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically. And if you…
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In this podcast episode, we dive into the reality of being a business owner: it’s not always easy or comfortable. And it requires constant growth and effort. If you’ve ever felt like the weight of responsibility is on your shoulders, this episode is for you. Key Takeaways: Business Ownership Is Not Always Comfortable – Running a business means step…
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In today's quick Maggie's Moment, I discuss how you can bring your creative ideas to life without getting overwhelmed by your day-to-day business operations. Key Takeaways: First things first: Get your business running smoothly. To free up your emotional, mental, and time-space, your business needs to operate without you being stuck in the weeds. A…
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EP # 168 - 5 Common Mistakes Service-Based Businesses Make That Undermine Client Satisfaction
29:20
In this episode, we’re exploring five ways service-based business owners may be unintentionally underserving their clients—and missing opportunities to deliver exceptional value. If you’ve ever wondered why your clients aren’t fully engaged or loyal, this episode will help you uncover some hidden reasons. Key Takeaways: Lazy Marketing Isn’t Serving…
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In today's Maggie's Moment, we’re tackling some of the most common myths that small business owners believe—and how these limiting beliefs can hold back the growth of your business. Key Takeaways: “No one can do it better than me” – Many business owners fall into the trap of believing that no one can match their expertise or dedication. While it’s …
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In today's episode, we dive into the subtle (and not-so-subtle) signs that your team might be underperforming. If you're a small business owner or team leader, this episode is a must-listen for identifying the root causes of your team's productivity challenges. Key Takeaways: Basic and Repetitive Mistakes – Are small errors piling up? These could b…
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MM 167 - How Powerful Meetings Can Revolutionize Your Small Business Operations and Team Results
6:41
In today's Maggie's Moment, I dive into a personal story about how I transformed a low-performing team into a high-performing powerhouse—while saving the company $250K in the process. I’ll share the key lessons I learned about the power of well-structured meetings and how they played a pivotal role in turning things around. I also break down a basi…
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In this episode, we discuss the 5 telltale signs that your business operations may be in trouble and need immediate attention. As a service-based business owner, growth is exciting, but it can also create challenges behind the scenes that you may not even notice until it’s too late. I break down the signs that your business operations need a seriou…
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In Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as: Unnecessary additional work falling on you and your team Client service issues and escalation of those leading to more complaints Business improvements gone wrong Lower team productivity and morale Time and energy spent elsewhere …
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In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients. If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that. Inside I'm breaking down the reasons why your sales…
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September is here. I like to think of this time as a mini New Year. An opportunity to reset, finish the year strong and set yourself up for even stronger next year. In today's Maggie's Moment, I am sharing a quick and simple exercise that will help you figure out what to focus on in your business for the next 3.5 months to lead it to the next level…
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With today's episode, I kick off a five-part series focused on marketing. I talk about five indicators that will show you, your marketing may be ineffective, such as: Lack of referrals Weak online presence Low engagement Few inquiries Attracting the wrong clients. You'll learn how to troubleshoot each one and understand how important messaging is. …
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Lack of a comprehensive strategic plan might be the reason why you've been struggling to scale your business successfully. A plan that would create a path for attracting enough new clients to scale while delivering your offers to them at the highest level without growth-related disruptions. Since the new fiscal year has started for some businesses …
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In this episode, we'll dive into the crucial mindset shift that every small service-based business owner needs to make to achieve their next big goal—especially if it's something you've never done before. We explore how cultivating a strong belief in your business success is not just about hoping or wishing for it but expecting it with certainty. K…
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MM 163 - When your high-achieving nature can hold you back in your business and how to deal with it
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In today's Maggie's Moment, I dive into the story of a client who embodies the classic high-achiever dilemma. Despite not needing to push their business at full throttle, they found themselves trying to do it all—running their business at maximum capacity while also managing a personal matter that demanded their full attention. The result? Complete…
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In my latest podcast episode, "8 Reasons Why You Wouldn't Want a Business Coach for Your Service Business," I take a playful, yet insightful, approach to the common hesitations service-based business owners have about hiring a coach. Instead of the usual pitch on why you should have a business coach, I flip the script to explore the reasons why som…
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MM 162 - MM 162 - 3 Things to Know to Avoid Hiring a Wrong Person in Your Small Service Business
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Whether you're preparing to hire your first help or you have a team and hired before, today's Maggie's Moment is for you. The cost of bad hires isn't just wasted time, energy, and money of bringing someone on board who doesn't work out. It's also damage to our brand reputation and unhappy clients that a wrong person in the wrong position can cause.…
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EP # 161 - A Guide for High-Achievers: What to Do When You Don't Feel You're Doing Enough to Double Your Service Business
17:21
Welcome to this week’s episode of "High-Achiever’s Hustle," where I tackle the pressure of feeling like you’re never doing enough, especially when it comes to scaling your service business. Today, we're diving into three key strategies to help you recognize and affirm that you're on the right path to doubling your business without falling into the …
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Are you struggling with the balance between leading your team and micromanaging them? In this video, I dive into why effective people leadership doesn't mean you must hover over your experts. Discover the three crucial roles every CEO should play to strike the right balance: Giving the Vision: Continuously communicate and sell your vision to keep y…
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In today's episode, I discuss five common false beliefs hindering entrepreneurs' productivity. These beliefs often stem from previous employee mindsets and can prevent consistent task execution. You'll learn strategies to shift thinking, prioritize effectively, and embrace delegation. If you are ready to double your business through strategic small…
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MM 160 - 3 Signs 1 on 1 private coaching is a better solution for your service business over group support
4:23
You have a big Vision for your business. And bold short-term plans. You want to achieve your goals as fast as possible, with minimal mistakes, issues, and loss of resources. You know coaching and mentoring support will help you get there that way. You just don't know what type of support is best for you right now. There are so many options to choos…
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