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Welcome to Survey & Beyond: The Data Collection Podcast, where we connect with professionals and organizations involved in data collection. Listen in as we discuss innovative methods and tools that can significantly enhance data quality and security, demystify complex data collection concepts, and highlight the many ways that organizations today are involved in data collection–sometimes, without even calling it “data collection.” With your host, Marta Costa, we feature in-depth interviews wi ...
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
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Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – ...
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How Can We Measure Social-Emotional Learning More Accurately? With Jeremy Taylor of The Possible Zone
23:44
In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa sits down with Jeremy Taylor, Chief Research and Evaluation Officer at The Possible Zone. Together, they explore how social-emotional learning (SEL) and STEM education intersect with cutting-edge data collection, unpacking why surveys still matter, but also why they'r…
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Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company
18:41
On this episode, host Sima Vasa talks to David Allison, Founder of The Valuegraphics Research Company, about replacing ineffective demographic targeting with values-based segmentation. Drawing on over one million surveys across 180 countries, David explains why demographics have a 90% fail rate and how identifying what truly matters to people can i…
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What Does It Take to Make Digital Data Collection Accessible? With Maulik Chauhan of Trestle Research
33:38
If you think expertise alone rules the technical training game, you’ve got it all wrong! In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa sits down with Maulik Chauhan, Founder of Trestle Research and India Lead at SurveyCTO, to understand what it really takes to drive successful digital transformation. Together, th…
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Why Survey Data Still Powers the World’s Biggest Decisions with Michael Ramlet of Morning Consult
18:46
On this episode, host Sima Vasa talks to Michael Ramlet, Co-Founder and CEO of Morning Consult. Michael shares how Morning Consult has scaled from a startup with a newsletter to a global leader in delivering real-time consumer insights used by central banks, hedge funds and Fortune 500 companies. He explains why owning the supply chain for data col…
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What Happens When You Center People in Supply Chain Research? With Dr. Mark Pagell of the University College Dublin
29:05
In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Dr. Mark Pagell, Professor of Sustainable Supply Chain Management at the University College Dublin. Together, they share how adopting a people-centric approach transforms data collection within sustainable supply chains, challenging traditional models tha…
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On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, bu…
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The Future of Survey Sampling: How Technology is Leading a Breakthrough with Douglas Johnson of IDinsight
32:38
In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Douglas Johnson, a Senior Statistician on the Technical Team at IDinsight. Together, they share groundbreaking approaches to survey sampling that balance rigor with cost-effectiveness, especially in regions where traditional census data is unavailable or …
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On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between …
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Simple solutions to complex problems: What we learned about data collection in humanitarian aid at DIHAD with Maria Pervova and Catherine Kendall
28:15
In this special episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by SurveyCTO’s Business Development Manager, Maria Pervova, and Associate Account Executive Catherine Kendall. Together, the three navigate insights coming from the Dubai International Humanitarian Aid and Development (DIHAD) Conference & Exhibition …
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On this episode, host Sima Vasa talks to Greg Silverman, Global Director of Brand Economics at Interbrand. Greg shares how Interbrand quantifies the financial impact of brand and aligns marketing insights with shareholder value. Drawing from decades of brand valuation work, he explains how research, including discrete choice modeling, bridges the l…
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On this episode, host Sima Vasa talks to Cynthia Harris, Founder, Managing Director and Lead Operator of 8:28 Insights, about building a human-centered insights agency, the value of lived experience in leadership and the role AI can and can’t play in research. Cynthia shares her career path from launching products at Bath & Body Works to working at…
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In this greatest hits episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Maulik Chauhan, Founder and Managing Director of Trestle Research. They dive into the importance of digitizing data, the challenges and benefits of transitioning from paper-based to digital data collection methods, and what it takes to smoot…
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On this episode, host Sima Vasa talks to Daniel Gaynor, Co-Founder of Kelp and SVP of Strategy at Signal AI, about how reputation is becoming a quantifiable, strategic asset — and how AI is making that possible. Daniel shares his career journey from public policy to launching Kelp, how Signal AI is building agentic tools for the enterprise and why …
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On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why huma…
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The Ethics of Field Research in Vulnerable Communities with Dr. Angela R. Pashayan of Johns Hopkins School of Advanced International Studies (SAIS)
34:37
In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Dr. Angela R. Pashayan, an expert in International Development, Experiential learning, Leading International trips, and Intercultural Communication. Together, they explore the ethics of field research in vulnerable communities. Drawing from her work in Na…
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On this episode, host Sima Vasa talks to Steve Phillips, Founder, Chair and Chief Innovation Officer, and Ryan Barry, former President, both of Zappi. They discuss the evolution of consumer insights, the role of AI in research and how businesses can maximize the value of their data. Key Takeaways: (02:05) “The Consumer Insights Revolution” encapsul…
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In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa goes solo to address the most pressing questions from over 700 SurveyCTO users about crafting effective survey questions, from avoiding bias to ensuring cultural relevance. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify…
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On this episode, host Sima Vasa talks to James Turner, Founder and CEO of Delineate, about redefining data collection and insight generation in today’s fast-paced market research landscape. James shares his journey from mining engineer to data mining expert and explains how Delineate bridges the gap between traditional research practices and agile,…
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On this episode, host Sima Vasa talks to George London, Chief Technology Officer of Upwave. George shares insights into the complexities of the advertising ecosystem, the role of data in campaign optimization and the parallels between financial and ad markets.Key Takeaways:(02:14) From philosophy to data leadership.(05:34) Persistence and adaptabil…
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How Can We Bridge the Recognition Gap in Global Health Research? With Dr. James O'Donovan and Dickson Mbewe
49:28
In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Dr. James O'Donovan & Dickson Mbewe, who represent the Community Health Impact Coalition. Together, they dissect a recent study that shines a blaring spotlight on the lack of fair recognition of community health workers’ contributions to data collection, …
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Can AI Make Health Messaging More Human? With Amelia Burke-Garcia of NORC at the University of Chicago
35:29
In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Amelia Burke-Garcia, Director of the Center for Health Communication Science at NORC at the University of Chicago, to dive into the transformative role of data in health communication, the integration of AI in messaging, and the importance of inclusivity …
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In this special Christmas episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa shares key insights from our guests about the transformative role of data in empowering communities and driving impactful change, featuring Paul Nzerebende, Maulik Chauhan, Andrew Gerhardt, Lara Mikhail, Mohammad Malik, and Yahya Hussein. If you enjo…
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In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Yahya Hussein, Digital Programmes Advisor for Oxfam, to explore innovative digital tools that empower marginalized communities. They dive into how Oxfam is empowering communities through bottom-up accountability, challenges and innovations in implementing…
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On this episode, host Sima Vasa speaks with Darrell Bricker, Chief Executive Officer, Public Affairs at Ipsos. They discuss the evolving landscape of public opinion research, the role of emotional connection in politics, and the shifting global demographics shaping our future.Key Takeaways:(02:30) Mentorship and opportunity shape a meaningful caree…
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How Do You Build the Next Generation of Data Collectors? With Mohammad Malik of Research Solutions
31:05
In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Mohammad Malik, a Managing Partner for Research Solutions, to explore the exciting transformation of data collection practices in Pakistan. Mohammad shares how shifting from traditional paper methods to digital tools has revolutionized their work, the rol…
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On this episode, host Sima Vasa welcomes Michael Winnick, Founder and CEO of dscout. They discuss his journey in the worlds of product, design and technology. Michael shares insights on how patience and persistence shaped his entrepreneurial journey and how dscout helps companies conduct innovative, real-time research.Key Takeaways:(02:45) Michael’…
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In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Lara Mikhail, Senior Officer of Monitoring, Evaluation, and Learning (MEL) at USAID Egyptian Pioneers. Lara is an experienced and certified Monitoring and Evaluation (M&E) practitioner, with a demonstrated history of working on various projects in the dev…
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On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to creat…
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In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa interviews Andrew Gerhardt, Senior Digital Data Collection Manager at Loop Horizon. Andrew shares his 14-year journey in digital analytics, offering insights on data quality, privacy compliance, and integrating fragmented data. He discusses best practices for data gov…
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On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling pla…
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What Does It Take to Successfully Digitize Your Data? With Maulik Chauhan of Trestle Research
43:00
In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Maulik Chauhan, Founder and Managing Director of Trestle Research. They dive into the importance of digitizing data, the challenges and benefits of transitioning from paper-based to digital data collection methods, and what it takes to smoothly transition…
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On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success.Key Takeaways:(00:06) Kai’s journey from PwC to SAP.(01:21) CX covers all customer touchpoints.(03:33) SAP uses data to improve CX.(05:48) CX b…
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